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Published on Oct 3, 2013
This Part II of V series on "Top 15 Viral Video Engagers: #11 "Malicious Joy" is provided to students of Dr. Jim Barry as examples of how "unanticipated spoilers" can boost social video attention and engagement. The viral YouTube videos show how spoiled romances as well as unexpected damage, danger and injury can generate above results on YouTube views, likability and comments. Our thanks to the sponsors for recasting these commercials as YouTube videos.