 And I want to, I want to give everyone a sense of like the science and so give us a window into how it makes you feel, why it works and just some of the science of what's behind this. So if anyone goes and buys it, they can at least, you know, it's not like, Hey, we just like these guys, but it's like, Hey, we like these guys and, and there's something, there's some tangible benefits here. Yeah. A big part of it for us is that scientific background. So aside from the medical school being nice feathering on camp, my backgrounds in biology, Yasser is a cognitive neuroscientists, and we worked with a team of nutritionists, dietitians, medical doctors, Eastern Eastern medicine practitioners, the whole gamut when coming up with these formulations. And so it's not just us trying to figure out what the heck is going on. We're pulling on all these different strings of experts to put something together that bridges that gap between mustering Western medicine and Eastern philosophy. So we've got two different kind of like categories of products because we're a hemp company as a foundation. So the stuff that goes into whole foods has something called hemp seed oil in the product and all of our hemp comes from farms that use regenerative farming. So already because the soil is healthier, the food that comes out of it is more nutritional has higher different active compounds, whether that's the vitamins, minerals, the chlorophyll, the omegas in it. So the hemp seed oil that we sell on whole foods, we put the minimum daily amount of Omega threes. If you compare it to other hemp shots that use hemp seed oil, which there's one or two. The closest one to us has 55 times less hemp seed oil than what we have. And the way we formulated ours is that it has a minimum daily amount. So that tells you how efficacious the other shots are. I mean, for us, there's only so much you could put in there to make it taste good and work well. And so that was our threshold for that. So Omega threes also helps some of the other compounds in there absorb better. For instance, fat and curcumin, the active compound and turmeric, when those two are combined with each other, they absorb better. Another fact to, you know, for instance, all the immune shots out there in the world, turmeric juice actually doesn't contain that much of the active compound curcumin. Most like it's lost in the juicing process in the pulp. It's not water soluble. It's fat soluble. So we're the only shot on the market that actually adds curcumin back into it as well. So little tidbits there from the hemp juice side, which is kind of what we started on. The fun part about that is that it's full of this compound called raw CBD or CBD. And so everyone's familiar with CBD, don't need to beat that dead horse. But CBD is something brand new for a lot of people. The same researcher in Israel that discovered CBD back in the 80s, Raphael Mekolam. He also discovered the medicinal compounds of CBD, but it was only recently in labs that they were able to stabilize it like a pharmaceutical format, not like a juice format, because no doctor is going to be prescribing juice to a patient as much as we wish. When they isolated that compound, they found that it works a thousand times stronger for anti-nausea, anti-inflammation of the gut. That's a huge order of magnitude. I mean, it's night today. It still works through things like stress and pain and inflammation. The gut health aspect is, it's in a league of its own. So that's the cool part about the hemp juice. And so then you have to figure out, like, how do I standardize it and stabilize it? And that's what took us about a year and a half before we even launched the product in terms of figuring it out. So there's a lot of science that goes behind it. And we can dive in, we can talk on hours and hours for it. I think that's one of the important things is that I think the consumer thinks like science is done, right? We have this natural tendency like, oh, we learned science. It was in, we took a class and now we know science, but there's actually, like, to your point, you mentioned the 80s discovery. There's even more discoveries around cannabinoids in the 90s. And so we're talking about, like, very recent history where, one, it's being discovered and then it takes time to get to the masses and like, how do we use this and how does the body ingest it and what is actually going on? And I think it's important for people listening to realize science is being created right now, right? And a lot of these products were sort of in, like, the new frontier, I would say, of wellness. Hey, everyone. Thanks for checking out that clip. If you enjoyed it, be sure to hit the like button down below. And if you're interested in hearing the full episode, it's out right now on our YouTube channel. We've had a lot of great guests come on this show before and we've got a lot of great guests coming up in the future. So hit subscribe so that you don't miss a single episode. And one final note, we're always looking for new ideas and new companies feature on the show. So if you know of someone or know of a company, write us a comment down below letting us know who they are and what they do. We'd be happy to have them on the show. Till then, I'll just be here waiting for your comments. So, uh, see you later.