Uploaded on May 19, 2011
From BMI's Behind the Song This series offers advice, insight and knowledge of challenges and successes from top songwriters and producers. These creators discuss how they see themselves as a songwriter and/or producer; their distinct approaches to songwriting and producing; and advice on getting into the music industry.
In the episode: Rodney Jerkins. A wildly successful producer/songwriter/musician, Rodney Jerkins is admired both for his star-making vision and impressive career longevity. Jerkins' discography is a who's who of musical royalty: Mary J. Blige, Beyoncé, Madonna, Brandy, Jennifer Lopez, Michael Jackson, Whitney Houston, Britney Spears, Cher, Janet Jackson, Gwen Stefani, Jamie Foxx, Black Eyed Peas and countless others. His production contributions have garnered over 160 million in record sales worldwide.
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Broadcast Music, Inc.® (BMI) is an American performing right organization that represents more than 475,000 songwriters, composers and music publishers in all genres of music and more than 6.5 million works. BMI has represented the most popular and beloved music from around the world for 70 years. The U.S. corporation collects license fees from businesses that use music, which it then distributes as royalties to the musical creators and copyright owners it represents.
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