 Okay, cool. So I want to go here though, right? Yes. So make sure you're in the right one, sprouting with Steve. Okay, perfect. Now, we set up a custom conversion, right? So let's X out. No, no, no, no, no, just X out real quick. Let's just check the custom conversion real quick. So hit the dots to the left. And then go to events manager. Let's check that real quick. What we want to do also is let's, we might as well do it now. Let's, okay, actually, let me move this just a little, okay, that's too damn small. Let me, okay, so there's, okay, so let's click on hover over the blue triangle and go to custom conversions. Okay, cool. So we got both of them active, which are, which ones are those? Yeah, get out of there. Okay, perfect. So we got the presentation and we got the add to cart. So let's double check hit the SWS presentation. Is that the right link? Because now we're, we had to change that page. So is that the right one sparring with Steve Ford? Yes. Okay. That's the, that's the, that's the presentation page, right? Yep. Are you sure? That's the right, because I know when we first clicked and logged and opted in, it took us to a different page. Let's see how would I go ahead and just, and, and try not to ever like hover in this builder, like always just hit the green button to the right and, and, and publish live, publish live, and then, and then return to dashboard. Okay. Let's, let's, let's create a custom audience real quick. We need to, we need to set up two custom audiences. This is very, very important. So go to the, like, go to your landing page and open up, get the coding link. Open up both pages, open up the presentation page and then open up the landing page. Okay. So copy that. Because as we roll out, we need to know, we need an audience. That one, I'm letting play because I'm. Okay, perfect. So, so there's that. Both of that right. We want to go to the landing page. The opt-in page. Yeah. Where is that thing? So is it the registration sws registration page or is it not that. Yeah, where is that at? Oh, it's right here. There we go. Okay, cool. So as we roll out, we need to know who's landing here and who's landing on the presentation page. Those are custom audiences. Okay, so now let's go back to Facebook. And then let's click the, the dots and then go to scroll down. You'll see audiences. Okay. So now what we're going to do is we're going to create custom audience. Actually, with this spreading with Steve, what, what's that? That was created in June. What, what link is that? I can't, the font is too small. People interested in meditation, gardening, that's something you guys saved. And leave that there, but we'll create a new audience, hit the blue one. So that was saved from a previous ad or something that you guys just saved an audience, but that's fine. So create audience. Custom audience. Yeah, custom audience. Okay. So now go to the landing page. This is going to be website. Go to the landing page. And what you're going to do is go to copy that right there. Exactly that URL. Don't bring the HTTPS with it. Don't bring the WWW. Just copy the word, the words. There you go. Perfect. Okay, copy. And then let's paste it in over here. Go back to the as manager and we're going to go website. Now with the video, we're going to also create a custom audience under video. But in this case, we want to do the website first as well. So go ahead and click on website. And then, well, can you, can you magnify your screen a little bit? Yeah. Yeah. Bring it up a little or increase it a little. There we go. Perfect. Okay, cool. So we're going to go sprung with Steve. That's the right pixel. And then hit the all website visitors. Drop that down. And then we're going to go people who visit specific pages. And go to page, paste in that. That right here. Yeah, paste that in. Okay. Now in the past 30 days, this right here is. You can go to 180 days. But what you'll want to do is you'll want to, and I'm going to do it this, this second, but I'm just giving you the long-term strategy here. What you'll want to do is you'll want to create one for 30 days. You'll want to create one for 180 days. You'll want to create one for seven days. And, and that's, that's important because as you start to really, really roll out and you're, you're now on week, you know, a week. Let's just say, let's just say any week. It comes down to retargeting. Like what you're going to be doing with a lot of these audiences are retargeting. You're retargeting them. So do I want to retarget an audience who just watched it seven days ago? Yes. Do I want to retarget an audience who watched it in the last 30 days? Or who landed on my page in the last 30 days? Yeah, that'd be good. And, and, and also 180. That's the longest you can go. So creating an audience that is very specific. These are people who visited my page in the last 180 days. So do you want to create three right here right now? No, let's just, let's just create this one. That way we can get this ad going right away. 30 days. Leave that, leave that. That's fine. 30 days. And then name your audience. So what would that be? Website, website visitors. And that's all it is. Website visitors. And to really make this specific. And to really, really hone down on it. You're going to exclude. So go ahead and exclude people right there. Exclude to the right. Exclude people. And then go ahead and go to the landing page. Go to the presentation page. Open up that tab. Presentation page at the very top. Copy this. Now just that part, not the HTTPS. Yeah, there you go. Just that part. Copy that. And bring that over. So this one right here, it's going to be. Again, the drop down specific pages. Specific. Okay, paste that in right there. And, and this could be, this could be up to 180 in the past 180. So anyone, anyone in the last 180 who has, who has visited. The presentation page. Exclude them. Yeah. So, so these are strictly website visitors. They never opted in. Okay. Create audience. Now let's create another one. Go ahead and hit done. Now let's create another one. Of everyone who lands website. Of everyone who lands. Website here again. Yeah. Specific pages. Okay. And then. And then you can, yeah. And then paste it in right there. It contains. And in the past, you can go in the past. It contains, leave it pasted in. Go in pasted right there. This is landing page, the presentation page. Paste that in right there. Presentation page. Yeah, you should already have it pasted. Okay. But again, get rid of that HTTPS. You only pasted in the word. I don't know why that. So X that out. Just do it again. Okay, cool. So this is going to be leads. So these are people who opted in. So you can go, you can go 30 to. Yeah, go to name it. Go to, go to name it leads. Presentation. Yeah, presentation. Leads or whatever you want to name it, but there are people who opted in presentation often leads. Perfect. Now the 30, hold on, hold on. Exclude anyone. No, but hold on. Don't click blue yet. The number in the past 30 days, you can go, these are leads. So these are people opted in. You can go. You can go 180 anyone within the past 180 days. You know, this is the list. So go ahead and create audience, hit the blue and now. Okay. So again, this is super important, man, because when you start running weekly ads or multiple ads hit done, you're going to, you're going to always, and it's not going to happen this second, but creating the audience right now is, is, is important. And as you go on, that's a list that you're going to be excluding. So as you go on to ad number four, ad number five, ad number six, you're going to always exclude those who already opted in. They don't need to keep seeing your ads. Right. Right. So that right there, it, that helps cut budget. Yeah. Where you're not running ads to the same people over and over and over again. You know, so, um, so that's, that's good. Now we got, um, that's sprouting with Steve. I would, I would check that box and, and maybe get more specific with it. Let's, let's retitle it. Can you retitle it? Hit edit the top. Um, um, yeah, you should be able to, where's the title sprouting with Steve. Can you? Actually, I don't think you can actually. Yeah. Perfect. Sprouting with Steve. You can leave Sprout with Steve, but just get more specific. Just put in parentheses, put saved audience. Saved. Yeah. Saved audience because that's an audience that you saved as you were building the ad. So it's not, it's, it's a custom audience, but at the same time it's a saved audience that you saved from the past. That you saved from the ad setup, I should say. It's not a custom audience. It is a custom audience, but it's not a custom audience. So just trying to be just being as specific as you can with these are super important. So that's fine. Update. Hit the blue one. Okay. Cool. So you're good. So those two are, are custom audiences and, and that's, that's super important. Now. As you run this first ad, then you're going to, and I would do this maybe, maybe in a couple of days, two days, you're going to come back here. That's why you should always bookmark this. This should be bookmarked in your folder at the top. So I don't know what you have in that folder, but it's time to get very, very specific with, with these pages and these folders. Cause now you're going to start spending money and this is, this is super crucial, but these folders, those ads manager, are those just, are those folders or are those just bookmarks? Yeah. Okay. So that's just a bookmark. So where does, so delete that. See, I got, this is a different computer. Oh, okay. Gotcha. Gotcha. Gotcha. Okay. So go ahead and go back to the ads manager. Then we'll just, we'll just do that part later, but I wanted you to bookmark this page. These are, these are your custom audiences. So it's good to be able to refer back to this right away. So you got your custom audiences. Now let's go back, click the three dots. We got our custom conversions. So now let's now, and so here's what I'm saying. Next, after in a couple of days, you're going to come back here. And you're going to create audience. You're going to click the blue one, custom audience, and you're going to do video. And that's where you'll, you'll be able to set up a custom audience of everyone who watched 25% of this first video. And that'll be an audience you'll retarget in the future. So in the future as well, add number two and on. You'll always retarget. Website visitors. Those are people who only landed on the page and haven't opted in yet. Okay. So always use them in your retargeting. Always use your 25% video viewers and always use your website visitors in retargeting and, and always exclude your opt-in leads. Okay. Okay. So now hit the, hit the dots. Let's go to ads manager. And then, um, let's, let's run this ad. Okay. So. We're, we're starting from scratch, creating an ad. Yes. No, actually, no, let's, let's go in and actually, yeah, because it should bring us back. This is like, I'm in campaigns. Do we want to go to ads? No, hit the, hit the green one, hit the, hit the, hit the green. It should bring us back to where we left off. Doesn't look like any things. Okay. That's fine. We'll just start from scratch then. Okay. Click on use existing campaign. See if that, if that brings us back to where we left off at the top use. Uh, in the middle use existing campaign. See if you can find it there. That's fine. So create a new campaign. That's cool. We'll just do it there. Okay. So. Choose your objective. So we're going to go. We'll go. Okay. Okay. So choose your objective. So we're going to go. We'll go conversions. Okay. Cool. So now. Again, these three steps on the left campaign ad set ad. Those are your three steps. Those are the three tabs that you see. Um, From the dashboard. To the left. And set and add. Yeah. Those will be the three tabs that you see. So in fact, let's just go back real quick because I want you to really learn this stuff. Hit the, hit the dots to the left. Go back to the ads manager. Those are the same three tabs that you see. Leave this page that you see right here. Right. There's your campaign. There's your ad sets. There's your ads. So as you go into the setup. As we click create. That's all right. That's why it's always good to name it. That way when you're looking at it from the dashboard, you can know exactly what campaign that is. So it's very important that you start naming. So hit conversions or not naming, but yeah, titling, titling each step. So right here you hit conversions, you scroll down and you title. That first campaign. So scroll down. And it'll say conversions, but just hit a dash leave conversions. Just click dash. And name it, name it, whatever name it. First video or, um, first ad or however you're going to remember what ad that is. Perfect. Perfect. Okay, cool. So now let's hit continue. Okay, cool. See, so now as you come in. Now we're, now we're looking at the ad set name. So again, when you're on the dashboard, you're looking at the three tabs. That will tell you which ad this is by looking at the ad set, the middle tab by simply title in it. So us 18 plus whatever we do here is how you'll title. We're going to be looking at that. That way you could just be specific with it. So if we're going to spend 20 bucks a day, a hundred bucks a day, whatever that could be, maybe somewhere in the description of that title. If we're only targeting men, if we're only targeting women, you can abbreviate that in that title. The way it looks now is we're targeting the US 18 plus. Okay, cool. But let's, we can get even more specific by putting anything else or putting more. And you don't get to put a long sentence there, but that's what we're looking at. But. Yeah, this will be, this will be. Yeah, you can name it whatever, but. It's not even important. It is important. It's not required. I should say it's not required. It's just, it's important when you start looking at this data. It's just easier to look at when you know what ad set that is. The same name as, as we just named the other one, right? Not necessarily. So as we go through, you'll, you'll, you'll find out, let's just go through it. So right there in the middle, that SWS presentation, that's the custom conversion we just set up. Sometimes it's not there by default. So in this case, it's there by default, but if you exit out, it'll be read. Go to next it out. Cause sometimes a lot of times when you come to this part, this is the ad set. Second step, exit out. A lot of times it's like that. It's blank. And sometimes it's even red. So a lot of times you have to click in it and scroll through until you find the green, until you find your custom conversion, which is right there. But as you start to build more, you're going to have 50 different ones in there someday. You know, but you're looking. So what this is telling Facebook is. We want them to end up on that page. Yes. To can be considered conversion. Yes. Yes. That's a conversion. So that's what we're paying for. We're paying to get people to get to that page. Okay. You know, we're not paying to get someone to view it. That's why on this one, you're not going to see thousands of views, right? Cause we're not running a video view ad. We're running a conversions ad. So I don't care if I only have 200 views. If a hundred of them opted in, I'm good to go. Right. So, so that's the page. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Conversions presentation. So scroll down. You don't need dynamic creative. You don't need to offer right here, the audience. So again, in the future, as these audiences start to build up, they're not built yet, but right there you'll click in the box. And you'll be able to see your custom audience. So click there. Quick click on create our custom audiences to the right. Okay. So that's what you created, but those are your two audiences. So in the future, you don't got to do it now, but as you start to build them up, then it's website visitors, which I'll always include. And then the opt-in leads, I'll always exclude. So if you click out, click out, you'll see the exclude right there. So I can exclude. My leads. Okay. Okay. So that's super important. But you don't, you don't have an audience now. So don't worry about it. But in the future, add, I would say add number two and on start implementing include and exclude. Okay. So right here, obviously your location, your age, your gender, your, your detailed targeting. And on a, on our other call, we tried looking at the audience insights, but it didn't pull up. Remember, so maybe we could take a look at it again and see if it, if it pulls up. Yeah. Cause the detailed targeting. You want all genders you want 30 to 65. So go ahead and click on edit detail targeting. Should I go with females? It's up to you. I mean, whoever the heck you think your customer is. I was involved. Okay. I'll just do it all. And so that's where, that's where testing comes in. Yeah. Testing is going to come in the form of that. One ad you run to just men, another ad you run to just female, another ad, another ad you run to all genders. That's testing. So you'll start to play around with that for sure. Should we do that today with the $100, say $33 for men, 33 for women, 33 for all. We can, we can, we can. Or just run it to all from 30 to 65 and just see. Yeah. Because I mean, what we, will we be able to tell, let's, let's say that 100 people in this age group from all opt in, can we tell how many are women, how many are men? Yup. You sure can. So let's just wait on that then. Yeah. Yeah. And in the beginning, you want to, you want to run it as broad as possible. So you can start narrowing in, right? You'll start narrowing in and you'll start knowing who your, your ideal audience is. So right here, detail targeting. Let's open up another tab. And let's, let's see if we can find the audience insights. Cause I know last time it wasn't pulling up for whatever reason. So open. Go, go, just go to that as manager. Very right. That tab to the very right ads manager. That tab you already have open. No. Yeah, that's fine. Okay. So go, go click on the dots to the left. And then click on, um, scroll down. Go to audience. You see audience insights. Where's audience insights? There we go. Okay. Everyone on Facebook. Perfect. Now we should be good. Okay. So go ahead and, and you're going all United States, age and gender. Do I need this up here? Uh, no, no, you don't have to, you can, but no, it's actually, that's fine. That's fine. Um, you know, all United States. Age and gender. Go ahead and choose whichever age. Okay. So 32. Yeah. Okay. Perfect. Got that. And then just go ahead and leave it all. And then interest. Go ahead and put in that interest. That keyword. Perfect. Okay. Cool. So we should be good right here. So go ahead and, um, See, I don't know why it's not updating, man. I don't know why it's not showing you the stats. Try clicking on page likes. Uh, where's that? Right at the top page likes next to demographics. Towards the middle. You're right there. Yeah, dude. It's not updating. Facebook has some hiccup going on. Oh. Do I need to put something in here? No, cause you already have, you already have United States. Let me check it on my end. Let me see if I can, um, let me see if I can find it. If I can, if it updates on my end. You got it. Oh, perfect. What'd you do? I, I actually went. I just typed in gardening, but then there were like some sub. Then here that I had to gardening. Okay, cool. So here's your demographics. 69% women, 31% men. Might be good to just target women. And then you look, you look down relationship status. Scroll down. It's down, down, down relationship status, 72%. Um, what's the 72% of those 72%. Okay. Cause I can't see it. So 72% Mary. So you might want to target women who are married. So women who are married. No, where, where would I do the married at? Well, no, we're just looking at the data right now. We're going to target that when we go back to the ad, scroll up. So to click on page likes. So this will give you a list of all the pages. That these people follow that are the most important or the most popular. So magazine, when it comes to a magazine. Dusty old thing Southern living. Um, home decor. Jocelyn main. Peer one. You target people. You target women who are married that follow peer one. Or pottery barn, you know, or you, you go after, you know, when it comes to clothing. You target women who are married, who follow the mint. Julep boutique. You know, so this is how you really, really dig in to data. Um, So Southern living click on, click on scroll down real quick. To page likes go down a little lower, lower, lower. Okay. So right here, page likes. Birch Lane. So 90 or actually, um, yeah. Um, Jocelyn Lane, Joan fabric and craft stores. So these are all different targeting points. So. This is what can go into the detail targeting. I have to, I have to remember these. So I'm, I'm trying to identify, do I have to remember these names? who your audience follows okay you know could be very very beneficial you know so for example click on a few things click on like clean food crush click on it click on it open go to the page so clean food crush two million people follow the page this is yeah this this is this is a page where you know people who want to eat healthy and sprout yes man food so that would be a page that I'd like to target yeah let's just keep it that simple let's let's let's keep it that simple right now let's target women okay so I'm back over here yeah we're gonna target women only and we're gonna test we're gonna test women only and then type in that page right here yep okay maybe go back to the page it's not it's not the username because that's the username all one word but the title go back to the page this is the page no go back to the page go back to the Facebook business page go back to their page this is their food crush clean food all one word clean food crush I wonder why it's not pulling up try to space out the words try to just face it I'll see if anything pops up should it should pull up and it's not okay so go to click on browse to the right click on browse right there and then and then go to go to interest click on interest and see if we can business and food and drink hobbies activity shopping and fashion so you should be able to target the page but if you can't target the page go back to the audience insights real quick let's see if we can find just a more general keyword than if it's not the page go to let's how about here okay so that's the category okay so the category isn't there scroll down let's look at any of these these page likes birch lane what's birch lane birch lane to make your dream classical style home in reality yeah it looks like it's a little bit more decor yes decor probably a certain product line okay so this is where you want to be you want to target the the category well this website is what it was just look at what's in the drop-down for how to go back one one one space well this is kind of this is where we'd want to be health and wellness so do I have to choose one of those yeah let's choose let's choose one let's obviously choose the biggest one and we'll go with yeah we'll go with alternative medicine I mean people are always looking yeah let's go interest wellness go with that one and again so this is this is where your testing comes in so you would go you would go four different audiences twenty five dollars per audience and there's your hundred bucks a day testing four different audiences so type in no leave this one leave this one leave this one just one just just go with one okay and the reason for it is because you got to know which audience is the one that pops if you put in seven different ones here you're not gonna know which one is the one that's why you separate them so oh okay so you know I mean so that right there's a good one let's just let's rock with this one show more options go down show more options let's just click on that just for that okay so we're good there see so that other so right here you clicked on save this audience don't do it but that's what that's what Steve must done or whoever you must have done that before that's how you ended up with that other custom audience okay because you saved it right here so scroll down let's go edit placements manual placement I'm sorry manual placement automatic placement is when Facebook puts it everywhere you don't want to write in right you want to uncheck everything except for Facebook and then uncheck everything other than newsfeed so leave newsfeed and then just uncheck everything else the check the boxes the checks uncheck uncheck uncheck all that Facebook video feed we don't all of it all of it all we need is newsfeed so uncheck no leave that one leave that one that's newsfeed so uncheck everything else oh down here I mean yeah okay cool so show more options okay good so we're good and here's an here's another thing too and this is this is a part of testing that's why this is all testing man but another form of testing would be when you when you look at devices click on edit so you can go and only target mobile devices or not not actually not that part scroll down it's it's it's it's the it's the let's see where the hell is that it's the well do I want all mobile and right yeah you want you want all but what I was looking for is mobile or desktop yeah that should be I think that's a little lower but a format testing is when you run ads to only mobile and or run ads to only desktop and or run ads to both desktop and mobile users right so that's another form of testing but again I'm just giving you all the all the most important crucial basics right now and then as you get better you'll start testing different variations so daily budget go and go 25 run this ad continuously that's fine show more options okay good so we're good we're good there so just go ahead and click continue okay good so now you can leave the ads that name that's fine and then use existing post or is that it right in the middle use existing post okay and then just find that post so select post select post right there yeah it's this one right here right yeah that's the one cool and then continue okay awesome and then scroll down so to learn more button scroll down so that's the that's the page right register to yeah okay good okay so we're good so scroll down scroll down make sure it's the right pixel scroll down scroll down scroll down down down okay so pixel that's the right pixel okay cool so we're good so go ahead and publish hit the hit the button the bottom right scroll down confirm yeah confirm good okay so hit confirm and then let me just show you how to look at the ad in in the news feed so go ahead and check the box to the very left you got campaigns right below the green yeah check that box and then go to the last tab third tab ads for one campaign click on that and then click on edit so again here's what I was saying you have a title default name dash conversions because you didn't title it as you look at it from this view you want to get more specific with those titles so you can know exactly which ad that was because if you look at default name conversions you don't know where's the name of it as we were setting up the ad which no but I click on edit edit here yeah no and no no edit look at the word edit you see the word edit right there so at the top of each step there's that title default name conversion so now this is where we want to do the health and identify it as women health and wellness no that's on step two that's the ad set that's the middle tab right here you can just you can just you can leave this here you can leave that there leave default name conversions because you you you title the first tab the first tab was conversions you titled it very specific on the first tab watch get out of here go back to the first tab how do I get out so right above up up up right there right there perfect like that so click on that first tab campaigns so you titled it very specific right here conversions first main landing page video ad I guess you could take that same title and do the third one but as long as you know the first one right there yeah then you're good and then when you look at the ad sets click on the middle tab that's where you could put women 30 that that's where you want because right here all you did is put first ad right so and again this is as you really roll out multiple ads you'll want to get very specific and and even as we do for ad sets on this one we're gonna want to be specific with this title so we can look at all four and know which one is which this is first ad women 30 to 65 the second ad set and then do $25 you know right you know yeah wellness perfect dash $25 perfect so that's that's good that's good naming right there so go ahead and publish actually know what let's let's copy that yeah that's fine publish and then just copy it because we're gonna we're gonna do it again copy the name yeah copy it but but the next one will be all gender right so at least we'll have at least a basis oh that's right so go ahead and get out of there but let me show you how to see the ad real quick so click on the third tab ads and then click on edit right below conversions click on edit okay perfect so now you're gonna click on to the very right above right there down down down down down down right there click there and then just hit this hit the drop down and go scroll down to to news feed yeah desktop news feed and then you can see the ad on what it's gonna look like in the news feed so just scroll through scroll through scroll through and there goes the ad right there now this ad is in my news feed but it's gonna be going out now yep to everybody else who you're targeting this is just giving you a demo of what it looks like so okay go back to the ads manager and then let's now go to close this one out go click on the middle tab ad sets because we're gonna do a second ad set yeah so now what we're gonna do is we're gonna so uncheck uncheck the third the ads actually no no no no no no the blue one selected X that out the on the third tab ads to the right right there the blue exit exit out what is that it's just just exit out it's it's just showing that you're still on that on that tab we want to get out of that tab do I exit out here too no you can leave that one okay so now check the box right here yeah check the box and then we're gonna duplicate so we're gonna duplicate right there it says duplicate above right duplicate and then we're gonna do is we're gonna duplicate three times so the number of copies move that one to two or to three I mean there we go perfect so original campaign perfect so now what you just created is is four of them $25 each and now on each one so make sure that we're in the second one the first one is is okay so this is this is the this is the cup no no no no what are you doing don't do nothing exit of this what you do not sure okay exit exit out okay so now now let's just let's just leave check the the second one so uncheck the top one uncheck the third one let's work on that second one go to the edit and now let's change the targeting on this so whether we're gonna target all gender or target maybe just men this is where you start playing around with it so and in all your changing is the targeting so so where was that the audience everything else scroll down until you see it so whether you go all gender or whether you go just men and I think I'll go yeah you got four of them so let's just do I want to do I want to do one with all I don't would you waste it on men only men may probably not probably not and that's look at everybody who's bought my course it's it's 75% women okay well then ding just go with women so then here's what you're gonna do you're gonna leave the age you're gonna leave women on all four what you're gonna change is the targeting so wellness so I don't do I want to edit this then yeah we want to edit that so we're gonna change the detail targeting on these other three so get rid of wellness x that out x out the wellness and this is the first one is this the first one or the second one we're working on the second one working on the second one okay good okay and then also you're gonna change the title of it so once I know who would what we're yeah I want more of the gardening I wish it maybe type in the keyword gardening well it's right here yeah so home home and garden target home and garden so just go go to the ads go to the go to go to the detailed targeting just home and garden is the word let's get out of here go to the other tap go back to the ad okay so just type in home and garden because we got four of them do so we gotta we gotta get home and garden okay yeah there you go target that interest right there bam and then and then change the title at the top to home and garden not wellness perfect and then and then publish perfect okay cool now let's go to the third one and let's let's uncheck that second one so I hit this public stress yeah it already it already published but just hit it again okay so now well I've only got two here other than yeah so always uncheck and and only check one at a time because then you'll change both not unchecking though there it is okay so that yeah one yep okay and so we want to go down here audience that's nothing under that name or that keyword or there we go there we go uh no yeah take that one out that one's too small retype it and see what else drops down okay so you're looking for the biggest one obviously and you're looking for interest well what's that second one raw food what raw raw food recipes yeah that's a good one actually six twenty that one has seven million yeah let's go down let's go at the top one what is it raw food what ism raw food ism hmm okay so change the name yeah change the title yep and then you can always take out the word copy as well take out that word copy just to kind of clean it up okay good publish yeah publish okay cool so let's do the fourth one and and we're good so this is what you call split testing you're split testing different audiences to see which one actually converts and then you'll turn off the other three um and whatever you're spending on the other three that first one should make up for what you just spent on these other three that's how you want to look at it yeah so if that one out of four pops and that one makes sells you go all in with that one and make back your money that you spent on those other three so um this is one form of testing of split testing the ad set the other form of split testing is when you change up the ad so in this case you have you have videos but um if you had four different videos then you would split test that right so you can do this the four split tests on the ad side of it all you just switch out the video or switch out the image i'm not searching in the right spot here probably am i no yeah you are you are um um go ahead and um well that one was coming up you would think indoor gardening would have something indoor yeah what about just the word gardening you haven't used that one why don't you use that one that one's a power power word gardening you want interest right yeah interest oh that's a lot oh yeah go with that one perfect change the title and then just take out the word copy didn't have the word copy but okay good publish perfect publish cool man and then and then and then uncheck that box and go to the second box check that second box and just take out the word copy just for the heck of it check the second box just clean it up there we go perfect okay cool man and then publish publish and and you're good so you'll be in in a review status for i mean it could be it could be a few hours um it could be it could even be a day but normally a few hours so just go ahead and close this out right up here yeah so now let's um uncheck that second box go ahead and close that out uncheck that second box x yeah there we go let's go back to the first tab campaigns and let's just look at what we what we got so we created our custom audiences we created our custom conversions um in in a few days i would say three days go and create a custom audience around the 25 percenters of who watched that video actually you know what let's see if we could do it now let's see if we could do it now real quick but let me just let's just look at this real quick so right there we got our we got our campaign conversions let's click on the second tab we have our four ad sets that looks good click on that that's all in review okay that looks good and then the third tab third click on the third tab where does it say in review right there review to the left of lower cost i can't to the left to the left of lower cost you see lower cost yeah it's kind of yeah just take the bar at the bottom and scroll it to the left that long gray bar at the bottom scroll it to the left or you can move it there but it's that it's that bar at the bottom go to the bottom oh oh gotcha yeah that yeah scroll that okay now click on the third tab you got your so those are in review this should be in review click on that those are all in review and you're good so actually i wonder i wonder if this is this is right normally it's it's you just you just duplicate the ad set you don't duplicate the ad this is showing that it duplicated the ad but i wonder if that's how it is by default because i was looking for only one over here not four okay but well it you know it says all they're all different it's got the wellness the home and garden yeah that that that's fine you're fine because you're the 25 bucks it's just it's just 125 bucks it shouldn't be 50 bucks a day on each one and you'll see that right away so after 24 hours go look at that budget spent it's either gonna be it's either gonna be a hundred here's what you're gonna do in 24 hours once once it goes live once it approves you'll get an email saying your ad is live or scheduled to be ran you'll you'll receive that email for sure once it approves in 24 hours from that point you're gonna look at your budget look at look at the amount spent and you'll be able to see it on the campaign so click on the first tab so right here at the bottom you'll see amount spent so right there you'll see amount spent and it'll be it'll be for for everything so you'll either see a hundred bucks or you'll see 200 bucks it should only be a hundred bucks if it's 200 bucks then it's running it's running for ad sets and it's running for ads those four videos but i don't think it's i don't think it's running those four i don't think it's i don't think it's gonna be 200 bucks a day it's it should be 100 bucks a day 25 bucks per ad set so just check that either in 24 hours it's 100 bucks spent or in 24 hours it's 200 bucks spent and if it's 200 bucks spent it's because there's four of these ads which what you're gonna do is you're gonna go in and and turn three of the blue to to great but i don't think you're gonna have to do that i don't think you're gonna have to do that so in 24 hours you're looking for 100 bucks to be spent okay so um so that's that man that's that that's how that's how you're gonna split test and then as you start to grow these audiences um actually you know what yeah as you start to grow these audiences you'll be you'll just continue to retarget different audiences and that's what you'll you'll be testing right now you're right now you're you're you're testing four cold audiences what you eventually want to do is get to the point where you're where you're testing four different custom audiences so i'm running i'm running 25 bucks a day to my website visitors i'm running 25 bucks a day to my uh people who watch 25 percent of my videos right you'll start testing that way as you start to build these audiences right now you're running a cold ad and that's that's the beginning so go back to the ads manager real quick let's create an audience real quick of um and this will be the last one so let's click on those dots and go to audiences and let's just create a custom audience real quick i'm pretty sure we can do it now i don't think you have to wait till the ad approves but hit the green one or the blue the green the hit the blue one so create audience yeah and we're gonna go video and then go ahead and um click right there engagement and go go 25 percent i mean one one one one powerful audience as well especially in the very very very beginning is the 15 seconds but it's kind of up to you i mean 25 percent of what what was it a four minute video so that we're looking for people who watched at least a minute yeah okay so that's going to be obviously a smaller audience than people who watched 15 seconds right and even 15 seconds is a good amount of time as well if you really think about it for you to sit there and watch 15 seconds of something that's that in social media world that kind of is a long time so it's up to you we can go 25 percent or or the 15 seconds let's go let's go 15 seconds let's go 15 seconds and then go in and choose out and then choose videos uh click on choose yeah click on that one it's this one here yep it's that one right there so go ahead and check the box and then confirm and then let's name it as well so go ahead and give it an audience name no give me that one get get out of that one no not not there not there get out of that one audience name right below it click out so audience name and then just name it 15 seconds so or name it something like that audience name you know watched 15 seconds of first video or landing page video or what however heck you're going to remember it perfect and then create audience so that audience will start to build as that ad starts to run that's powerful so those are people that you'll always use to retarget in the in the in the second step which is your ad set in your custom audience you'll always want to retarget those people okay so hit next and then done and then later on is lookalike audiences which i'll teach you later on you don't need that right this second so so you're good presentation opt-in leads website visitors you'll always retarget what it says availability what's that no never mind what's that i was trying to see yeah yeah so they're already okay yeah they're all i mean one of the leads is pending but that's fine you're not going to use those anytime soon you'll use these audiences more towards ad number two and on okay but you're set to go man you're set to go so let me know keep me posted run it for at least i would say at least you want to go for at least why don't why don't you do this schedule the call yeah let's do this schedule the call four days from now or five days from now so we just go back to my calendar and and schedule the call for four or five days from from now and let's revisit this okay okay cool but they should be i mean as far as everything's concerned we're we're running an ad as soon as they approve it oh yeah that like that's going live once they approve it and now let's see why they wouldn't approve it so expect that live that ad to go live tonight okay cool and then i'll start the like ad tonight as well and i'll send you just a you know confirmation or a receipt or whatever for the ad so you'll have a record of that but that ad will go live and will target everyone that fits the interest of gardening and just get pop that comma in that number right away okay okay so let's chat in a few days pastor and then we'll go from there okay awesome thank you so much i'm so happy i got an ad up it's like yeah you got multiple ads up so we'll see which one pops one of them should man you have an awesome product yeah okay we'll chat in a few days appreciate it i'm gonna uh i'll send you again and you and your wife start going man please do please do that would be awesome okay we'll do thank you boss all right bye