 For us, it's very important to connect with the people living in India. We've done a lot of research to understand what is the life at home, what are your needs and dreams about your home. And then we looked at what is very important for IKEA, matched with what's important for India. So that we call building on strength. And we are focusing on the love for home, love for children, love for food. But also this importance of the shared values. We have the same values more than IKEA and India. And it's about togetherness, it's about caring, it's about really being clear and simple what you want to achieve in society. And we have a clear mission to support people to have a brighter everyday life at home, with our offer of affordable home furnishing solutions.