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Best of Bauma 2013

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Published on May 3, 2013

Bauma this year was a real success for us. We are very proud of the new machines we have launched and the team spirit that we have. It also feels great to see all the positive reactions regarding the booth and the activities that we have had together with our customers this week.

At Bauma this year we tried for the first time to do an activity to both engage our customers at the show, but also to keep engaging them afterward using social media. During the exhibition we tried to get all customers to run our different products in the outdoor both while being filmed by our film crew. Every customer that was filmed got not only a great clip to share but also a chance to win one of ten iPads.

The event also emphasized our theme on Bauma "Connect to the future", but what really makes this a successful event is the spread publicity. In the first 2,5 weeks the ~170 film clips of customers, had more than 46.000 views on the clips on YouTube.

If you haven´t already checked it out, do it now on the link below!
www.youtube.com/connecttothefuture

Finally, thanks to everyone that made this years Bauma into the success that it was!

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