 The five-hour rule. Maybe you replace Netflix with learning. Maybe replace social media. Everybody could be life-changing for you. Today we're gonna be talking about how to think outside the box and why it's so important for you to think outside the box with everything That happens to be going on right now. So in order to actually go in and tell you why this is important I'm actually to start with a story. So in the early 1900s There was a guy who owned a fast food company and in this fast food company He was literally like the type of person that was so analytical He had fully optimized his business and this is a true story And so literally to the point where he went through every single aspect of the business and he thought to himself How can I optimize this and so it was a burger place and so he went and he looked at the burgers And he said okay if I look at the buns if I look at the meat I look at the tomatoes the cheese if I look at every single aspect from how I order it how it gets here How it's stored how it's cooked How it's put together how they wrap it up how he gets delivered to the customer at the counter Is there ways that I can optimize this and so we optimize every single process of making the burger Then he went through every single process of making the fries every single process that he could he goes, okay Now that the food is fully optimized. What about the soda machines? How can I optimize the soda machines to make sure that we get the most out of our show so machines are as fast as possible And this is where fast food came from is there is people had burger places And they wanted to make them as fast as they possibly could versus having sit down So he starts figuring out how he can get better how he can get better how he can get better How can I make sure that the cashiers check people out more efficiently and we can make as much money as possible So he goes through literally optimizes his entire business and then he goes. I don't know how to make anything faster I don't know how to optimize anymore and so him and his business partner brainstorming and he's like, you know what? I think I'm gonna do I think I'm gonna start going to other businesses and other industries Outside of the food industry and just see what they do and see if I get ideas and his business partners like well I don't that doesn't really make sense why you would do that because it makes more sense for you to go and see Other people in the food industry and see what they're doing. He's like, well, I've already done that I'm gonna start going to other industries and see what they're doing So what does he do? He starts going to grocery stores then he decides he wants to start going to libraries Then he goes to all of these different places and one day he goes to a bank and he walks into a bank And he's like, hey, you know, I I'm down the street I have a food company and I want to just see what you guys do and see if I can get some ideas of Maybe I can help you guys in some sort of way. Maybe you can help me in some sort of way They're like, yeah, I guess that's fine. You know, you can shadow the manager for the day and Right in the morning as you shadowing the manager He's like, hey, there's people that are doing construction outside. What are they doing? And he goes, oh, we're gonna build something called a drive-through this early 1900s We're gonna build something called a drive-through so that people don't have to get out of their cars in order to come in And actually start to you know in order to come in and actually get money or deposit money Whatever it is, we're going only to allow them to actually stay in their car in order to put money in whatever Is they need to do here at the bank and he thought to himself. Oh my god. I Never thought of optimizing my business that way I've been trying to optimize my business by everything that I know in the food industry and when someone comes in But I never thought about optimizing the customer's experience so that it's faster for them So they don't have to get out of their cars. So it went back to his his business partner He said we've got to make this thing called a drive-through. He's like, what is that explains the whole process to him He's on board, you know They got to take out one of the walls and put up windows and they got to switch a lot of stuff around He does this and fully optimizes the drive-through process in a few years later for millions of dollars in the early 1900s ends up getting bought by McDonald's McDonald's obviously start using drive-throughs now drive-throughs are known like crazy. Now. Why do I tell you this story? It's because this guy tried to optimize every version of his life everything that he possibly could in his business But what happened is he started going outside of his industry outside of what he knew So that he could learn much more everything was already fully optimized He decided to learn from other industries and I learned this from a guy named Jeff Hoffman Jeff Hoffman is a billionaire He founded price line comm and he calls some he does this thing called info sponging an info sponging is where he takes Time every single day to learn something that has nothing to do with his business Nothing to do with his business and what he does is he takes time every single day and he takes a three by five card So he'll read you know a chapter of a book that has nothing to do with his industry He'll read a magazine that's from a completely different industry He'll read and learn and try to grow that has nothing to do with his industry And then what he'll do is he'll get a three by five card and he'll summarize What he learned for the day in this this event he calls info sponging He'll write down on a three by five card what it is that he learned and what he liked about it And then he'll just forget about it. He takes that three by five card He throws it inside of a shoebox and at the end of every single month He takes out the shoebox and he looks through all of the cards and thinks about how can I use this in my life? Or how can I use this in my business and sometimes most of the time he can't use it in his business in any sort of way It doesn't make any sense, but one day He was reading through and he was looking through his boxes He looked through and he were at read an article earlier that month and it said it was talking about how Bananas when bananas get closer to their expiration date and they're about to go bad They're right, but they're about to go bad They become cheaper and the reason why is because the grocery stores want to make sure that banana Get sold to somebody or else they lose money on it And so they lower the prices of bananas so that therefore they can make sure that they make their money and They don't lose any money and he thought to himself. Oh my god I think I can use this and so at that point in time He was in the airline industry and he was his company at that point in time was actually the company that developed The the kiosk so you can actually check yourself in get your your flight taken, you know You're your boarding pass printed out all of that stuff So his company was in that industry and he was in the airline industry thought to myself Okay, now if you look at it, you might say airlines bananas airlines bananas airlines bananas That doesn't make any sense and so what he did those he said when when when bananas are about to go bad They become cheaper and then he said I wonder if The closer and closer and closer it gets to a flight taking off if the open seats become cheaper So because the fact that he had connections in the airline industry he went to Delta He went to American he went to United He went to every single company that he could that was in the airlines and he said hey I'm curious how often do you have seats that are not sold? and they're like about 10 to 15 percent of the seats on all of the flights that we have are never sold and he said How much would you be willing to sell those for it? If a price if a flight is five hundred dollars, what would you be willing to take instead of having an empty seat? You know knowing that the person's gonna have luggage note all of this stuff Let's work it in he sits out the airlines and he finds out the perfect amount of how much it would be worth for them And so what he does is he develops priceline.com? The way that they became famous is that they had a you know Offer your own price and so as the flights got closer and closer and closer people could make an offer so if the flight is normally five hundred dollars they could say listen, I'll pay four hundred dollars and That's my bid. I'll pay three hundred dollars And that's my bid and the bid would then go to the airline companies and they would say to themselves Is this worth it is it not worth it and they would either accept or decline and if they accepted it You had to buy that flight It was your card was automatically charged was nothing that you could do there were no refunds And so what happened is he built a multi-billion dollar company? off of the idea that he got from reading an article about bananas and You would never think that's something that would happen And so what I reason why I'm bringing all this up is because I want to challenge you to learn about stuff That doesn't make any sense for you at this point I want to challenge you to do this and this brings us to what's called the five-hour rule. Okay? The five-hour rule is the idea with the world changing as much as it is with things happening I just did an episode on on how much the world is changing and how if you don't adapt You're gonna be left behind with the world changing as much as it is How do we keep up and the five-hour rule makes it super simple? Here's what the five-hour rule is Every single day you should spend a Monday through Friday. You should spend one hour Reading and learning and growing five days per week So five days a week all you have to do is read learn and grow Preferably outside of your industry, but you can also you know learn inside of your industry If you don't feel like you perfected your industry and what you do and I'm gonna take the five-hour rule I'm also gonna take the info sponging. I'm gonna put them together is have a stack of three by five cards Read something see how that could work for you write it down that three by five card And when you're done with it you put it inside of a shoebox You put it wherever it is leave it you know have a stack on top of your desk Whatever it is and at the end of every single month flip through those cue cards flip through all of them and see If there's something in there that you can pull into your life if you are a business owner This could be massive for you to keep ahead of the competition If you're somebody who is just going to college and learning and growing this can be massive for you for thinking Outside of the box and thinking differently in everything that you do so the five-hour rule is to spend you know one hour per day Monday through Friday learning where this came from was Benjamin Franklin Benjamin Franklin did this every single week, right? If you want to constantly stay on top you've got to constantly push yourself to learn and grow and You know, it's a commitment to being a student and always learning and if you look at the the people it That our society looks up to the most so the type of people who they seem to know everything, right? They're so well read they seem so they're so well versed in everything that they have if you look at Oprah if you look at Warren Buffett if you look at Tony Robbins look at Elon Musk anybody that you look at you're like Wow, that's person seems to know a lot the thing that tends to be the common denominator even though they're all in different industries is that they all have a commitment to learning and Growing and never resting on the laurels of their success the difference between You know what I have seen from a lot of successful people that I know and successful unsuccessful people that I've seen is that Unsuccessful people tend to just think that they know it all to wrestle laurels of their success and to never go You know what? I'm gonna try to push myself to be better and the people who are successful act like they aren't successful at all They act like they don't have any money they act like they've they're they're the type of person who doesn't have anything They never wrestle laurels of their success are constantly trying to learn they're constantly trying to grow and that commitment to Being a student is what helps them out. Now. Here's what happens in The short term that hour is going to take away From everything that you do like that's just a fact that hour is going to take away from an hour of productivity today An hour of productivity tomorrow Monday through Friday But in the long term the knowledge that is gained from it Will be massive for you the knowledge that is gained from it will be life-changing for you Because you will be so far ahead a year from now You will be so far ahead of every single person that's around you That you're gonna be different you're gonna think different now if you do this for two years three years five years ten years Could be life-changing for you You're gonna be way different than everyone in the industry and everyone that you have around you But the key to it is this is to think about how this relates to your life and to think about when would the best time For me to do this be when's the best time for you? When is it during the day for me? It's usually Late afternoon or late morning is the best time for me. That's it You look it and you say okay the late afternoon is what I'm gonna do it usually about 10 to 11 o'clock is when I feel like My brain's working the best and that's what I want to push myself to learn right maybe for you at the same time Maybe for you it's six o'clock in the morning before the kids wake up. That's just when you have quiet time That's when you you decide that you like to learn and grow Maybe it's before you go to bed. You just you dedicate an hour to yourself instead of watching Netflix You decide you know what the last hour is gonna be dedicated towards my own growth my own knowledge everything that I do Maybe you replace Netflix with learning. Maybe you play social media everybody Replace social media with learning think about what I all what I want to challenge everybody to do is to take your phone And at the end of the month go through or end of the week when you get that report That says how much time you spent on your phone everything look back and see much time You spent on social media look back and see how much time you spent on YouTube and if you're using YouTube for for growing then That's fine, but think about the ways that you waste time on this little device this little phone And think what would happen if I replace some of that time with learning? What would happen if I replace some of that time with growing? What it would happen if I replace some of that time with pushing myself to be better? Think about that So where can you fit it in where can you fit it in your day? And where can you fit it in with stuff that you're normally doing it's never that you don't have enough time It's just not a priority for you your learning should always be a priority for you So that's the first aspect of it then I want to pivot and talk about what should you be learning right? So if you think about what should you be learning the first question? I have for you is where do you want to go in your life? Where do you want to go in five years? Where do you want to be in ten years? Where do you want to be in 15 years? Where do you want to be and you think about that future that you want and the future person that you want to be and then you ask Yourself in order to get there in order to have the business that I want or have the family that I want in order to have the Relationships that I want the finance that I want all of those things in order to have those What do I need to learn and you find out what you need to learn and then from there now You have a pretty good idea of the stuff that you start reading the people that you start pulling yourself around putting yourself around The the knowledge is you should get into your head. Okay, where do I want to go? What do I need to know to get there? That's where you start and the important thing is to realize that if you just learn five hours a week That's not much. There's a lot of time. I think it's around 164 hours something like that 168 hours that are in an entire week. You're telling me you can't spend five hours Dedicated to your learning to your growing to your becoming better. You absolutely can We all came we could all find time where we're wasting time You know, what if you were to just literally go? You know what every time I go to the bathroom and I decided go number two I'm gonna take a book with me around xyz and that's what I'm gonna learn I'm sure you spend, you know a pretty good amount of time there every single day 10 15 20 minutes on the bathroom, right? There's some time right there for you Netflix if you were to get rid of it There's some time right there for you social media if you were to get rid of it or just at least lower it There's some time there for you There's always time to learn and grow and get better and I think people know I say I know people know They should be learning but I think people underestimate the value of the long-term Results that you'll get from taking time and investing into yourself because there is no better ROI than putting time money Energy attention into your own development Whatever it is that you want to learn it whether it's business whether it's self-development whether it's you know Creating a better relationship with your spouse whether it's being a better parent. There's always time available to you So if you think that there's not any time I would challenge you to find where that time is it's there You just haven't made it priority yet because when you sit down and you learn and grow Years down the road you're gonna notice you're a completely different person Hey, thanks so much for watching this video if you want to learn even more about master your mind Click right here and watch this video as well It's all a game and you're in the game. You've got to figure out some way to play it