 Welcome to my What Happens When series. Today, what happens when your marketing is inconsistent. So you know that person on social media that you've been seeing on your feed week after week and then suddenly you didn't see anymore? They've gone, not even a wink or a nod, nothing. You thought to yourself, what happened to them? What about that amazing website that you'd found when you were looking for something and it was the perfect resource that you want? What a great blog. Only you look at it a little bit closely and you realise the last post was over a year ago. What about that YouTube channel that you're following waiting for the next video to come along and then suddenly nothing happens and all you're left with is old outdated videos and you've watched all of them and then suddenly there's nothing else. Maybe the last video was a couple of years ago. This is the experience that your customers will have if you don't publish regular content. So if you have no plan, no routine, no consistency, then you could lose the interest of all those potential customers. You could lose the trust of your current customers. You could confuse people as to, were you still in business? You could project that unorganised or unprofessional appearance and ultimately you could stump the growth of your business. So what do you want to do here? You want to create a stable and manageable routine. So if, for example, you can only manage to send out one email every two weeks, make that a routine and stick to it. Yes, we advise weekly, but if that's not something you can manage, then find the thing that you can manage. Make that your routine and just do it every single time. Your audience will then get used to that frequency, they'll look forward to that email and that's going to build the trust that ultimately can go on and move from an interested person into a paying customer. I hope you enjoyed today's What Happens When video. Look out in the series for all the other ones that go with it.