 Before you can judge what is right for your business, what type of promotion, if at all any promotion is the angle to go on. You need to understand what each of these new formatted campaigns can actually do for you. And today we're going to go into more detail and working out exactly what you're getting for your buck. Okay, so when you go to your advertising dashboard at the top right you'll see your blue icon for create campaign. Once you click on there you're going to be presented with this screen. The screen shows you four types of campaign. In order to understand what you're getting within that campaign we need to dive a little deeper. Now you may know the answer to these questions but for those that don't, this can be very very informative and even if you do you may think of something that you hadn't previously thought of. So keep watching, follow it to the end, you may well find something that is beneficial to you. So let's start with the promoted listing standard. Now this is the one that's been around for the longest but it's changed. It has changed so you need to understand the changes. Now we'll read through the facts and then we'll dive a little deeper but we're going to go through each of the packages of what there are available for promotion now. So promoted listing standards. The promoted listing standards campaign. So where and when will my ads appear? Promoted listing standards in standard campaigns can appear through our ebay network including search results and listing pages. Ad rates is influenced by a variety of factors including ad rate, quality, relevancy and the competing listings. How much does promoted listing standard cost? For listings in standard campaigns and promoted listing fees is charged based on the ad rate you set. The fee is only charged when a buyer clicks on your ad and purchases the item within 30 days. The ad rate is a percentage of the item's total sale amount including item price, postage, taxes and any other applicable fees. Can you use standard and advanced campaigns together? Yes, you can use them together to combine ad strategies and goals. Standard campaigns are best for strategies focusing on increasing visibility with sponsored placements across the ebay network and paying only when you're promoted listing sale. Advanced campaigns are best for strategies focusing on driving traffic by bidding for preferred access to premium placements and accessing bid, budget and keyword controls. Okay, there's a lot of information to go into there but we'll leave that for the moment. Now moving on to the next one which is the one that is pushing because as soon as you click on the ad campaign it's already highlighted this one. Now this is promoted listings and advanced. Now under the promoted listing advanced where will my ad show? Advanced campaigns will show in premium placement across ebay. How does promoted listings advance work? Promoted listings advance is a campaign type that lets you drive traffic to your listings with preferred access to premium placement using keyword and budget controls. Advanced campaigns are based on a cost per click model where you choose how much you want to spend per day, how much you're willing to spend on a click on your ad. How is promoted listings advanced different from promoted listing standard? Both promoted listings campaigns types help you your items stand out amongst billions of listings across the ebay network and be seen by millions of active buyers when they are browsing and searching for what you're selling increasing the likelihood of a sale. For a go any further I love the wording on this at the beginning here it says both promoted listing campaign types help your items stand out among billions of listings. Well it's not billions it's 1.2 but we won't split hairs too much I love the way they're just trying to fluff it up a bit bigger anyway promoted listing standard campaigns let you promote your listings across the ebay network and only pay when you sell promoted listed advanced campaigns let you promote your listings with preferred access to premium placement and pay per click on your ad. Advanced campaigns give you a high visibility you want and the control you need with keyword targeting and budget control. The promoted listed display doesn't have any facts but it's pretty standard and it's pretty basic and pretty pointless in all honesty but what it just does is when you go into somebody's listing down the right-hand side you'll see details about the buyer and then underneath you'll have a box that's promoting a store. Offsite ads now this is an interesting one very little information which is curious but that will come clear a further on so offsite ad facts how do offsite ads work offsite ads let you promote your entire eligible inventory on external channels like Google ads every time a buyer clicks on your ad they will be directed to your listing and you will be charged a fee for the click how does the cost per click work offsite ads beta uses a dynamic cost per click model meaning ebay will automatically adjust each listings cost per click on a daily basis the cost per click is determined using a variety of factors including historical cost per click averages that ebay's external ad partners have charged for your listing or similar listings as well as an ebay margin you will be charged for clicks on your ads excluding VAT based on your target budget so these are the four packages I think it's now time to go into a little bit more detail around what you're getting for your buck on each one so we'll start with promoted listing so promoted listing standard this gives you three options you have bulk which is generally used for either specifying a category or uploading a CSV file you have automated which is where ebay controls your percentage on a daily basis and moves it to match the suggested ad rates or you have the simple option which you have full control of what percentage it's on which items it's on across the platform and your your listings so let's just look at this now for myself you need to know where is being promoted that's the absolute key point so there has been some changes as we are aware we now have offsite ads ebay has stopped promoting offsite from promoted listings they have confirmed they do not promote offsite at all in any manner shape or form under the promoted listings or the promoted listings advanced both of these are specific to the platform firstly with that said all internet pages are indexed with Google don't forget so you will still get a residual of offsite traffic to your listings when people search within Google that will happen regardless so they're not paying for the promotion but it happens through an index basis so there is still that residual traffic the percentage and strength of that traffic will depend on your listings and the interest it gains through the Google search what I would like to cover though is a little bit more detail around what the promoted listings does now if you were to go to your advertising dashboard there's some information there that I think is key to understanding how it's being promoted within the platform okay so we'll go over there and we'll have a look at that okay so we're on the advertising dashboard we have a campaign starting so let's have a look at what's going on on this page now you'll see there are two graph indicators you have the green bar and the red bar or your purple bar however you want to class the coloring now it's important to understand the difference between these two now the blue bar this is the biggest amount of traffic you'll get generally this is the promoted listings impressions now what it means by that is where he's promoting you across the eBay network of platforms and there are multiple places this can be happening so we'll go into that in just a moment but you've also got the organic impressions promoted which is the purple or red light now understanding the difference between these two will help you understand what eBay is doing with your promotion and working out for yourself which is beneficial to you so or let's go with the more confusing one as far as information but easy to explain organic impressions promoted now I've spoken to several customer service advisors and there has been a lack of understanding on their behalf as to what information they can give me and they're literally reading off of the site so they're just repeating back to you the same blurb that you can find for yourself but what it actually is when people go to search on the eBay platform the search results that come up on screen are these this is how many times your listing is placed in the search for people to see I'm gonna say that I mean actual results not hiding it or play will they won't they show it I mean literally how many times it shows within an organic search but this is your promoted placement so it is just the listing in the list of search that's all that is promoted listed impressions is everything else this will cover on the home screen it will cover inside other people's listings so when you go into listings we're all aware that other people's items are shown just below the main image and price these are those when you go for other items that people may be interested in that's these when you go to your your basket when you're buying something and you pay and then it shows you other items it's these anywhere else that is advertising your product anywhere on the site other than in the search result listings is covered by the green line now within this green line you have your top placement and your non-search placement they are all covered under this green line so we all want masses of impressions and obviously that is the point you throw enough mud at the wall some of it's gonna stick so you may feel that that is something worth doing hammering it getting loads of impressions some of it will benefit you the negative side of that is it affects your click-through rate and your sell-through rates which as we know eBay takes into consideration when working out the strength and power of your listings and success rate of your listings and the quality of the account so if you want to find a middle ground that's up to you if you do or do not want to go down that road that's where you need to consider the percentage and think about whether or not you want that extra impressions on the off chance that you're going to get a sale the one you want to try and grow if anything I guess would be the red line the organic impressions promoted but again there are issues with this because as Kevin mentioned in the stoic reseller channel and showed them there's no point me going over it again so you can check out his channel check out this video it was out a couple days ago but basically the gist is when people search the placement of those promote sponsored or promoted placements will be a few at the top and further down there'll be a few more and further down a few more and so on and so forth that's in best match search now Polish Pete also covered in one of his points on one of his previous videos that they seem to be in batches so it looks like eBay's algorithm has multiple sections of strength that it will then work out which of your promoted listing campaigns and which your listings fall into which of those brackets and it will cherry pick out three or four so of each in each section so the first 10 or 12 listings two or three will be promoted the next 10 or so another two or three and so on and so forth and that will do that throughout the entire search but as Kevin mentioned the moment you change your parameter of search promoted to listing placements is thrown out the window for example as is known the highest search term under the specifications at the top is lowest price plus postage the moment you click on that promoted placement is out the window it's down to the price so you're losing strength there so whether or not you're basing your promotion just on best match that's up to you it's up to you so let's see what else can we tell from here so what I'd also like to go through is the comparison for suggested ad rates never trust the suggested ad rates seriously do not do it and I'll show you why so under your campaign I'll just open one of my campaigns and we'll have a look at one point and then from there we'll be able to understand a bit more so I'm gonna go to edit campaign for my current campaign and I'm running on promoted listing standard and then from there you will see at the top the dynamic ad rate so it'll tell you the suggested and you can choose your cap and then from there you run your campaign the suggested ad rate is nine times out of ten probably two to three times higher than it needs to be okay so why would you trust it and also it's a suggested it's eBay saying we think you should promote at this level you don't need to because that's not what everyone else is promoting at so you're throwing money away you need to understand this now if you're looking for your quality report where you'll find it is under the performance tag go to traffic and then from there near the top on the right hand side you'll find download listings quality report so if you download that it'll download it as an excel csv file so you can have a look at it and then we'll have a look at some details on there okay so from your quality listings screen you'll be able to see several tabs along the bottom each for each category and there are also a lot of information at the top to go into but we're just going to be looking at promoted listings tabs for the moment so we can see for some reason it's showing zero percent for my promoted listing which obviously is not the case I promote everything but what we're gathering information on here is just below it which is the percentage rate that people promote at okay so under this section you'll see promoted listings add rate and it will show the top 10 percent and the bottom 10 percent now the top 10 percent are actually promoting at 7 percent on average and the bottom are also promoting at an average of 7 percent but suggested add rate will generally display to me when i go to this particular category at around 16 to 18 percent so it's more than double in some cases tripling what it wants to do so i think you have to take the information suggested by ebay with either a pinch of salt or with very very careful consideration don't wildly up your percentage on a whim or an impatient expectations for quick results it's not going to happen you'll get a lot of promoted impressions from non-related searches which may or may not benefit you it depends your products may be pre-loved or as new do you need to promote as much well that depends if you're listing your items are in high demand or if there aren't many if you if there are only a few of that item on the platform you have no need to promote you're giving money away if you're in a more saturated market then there may well be a need to promote which is obviously on the back of the perpetuated psychological needs to promote because that's what ebay tells us to do individually we may understand that we we didn't really need to but it is the the consensus that we have to promote now so you have to compete against your competitors ebay have managed to control us to the stage where we don't have that option in the saturated markets but then you move on to the next section which is promoted listings advanced now we'll go into a little bit more detail about that now so on the promoted listings advanced you have smart campaign and manual campaign so smart campaign is a simple setup and ebay will automatically bid and do the bids and targets for you or you can manually control them so let's just have a look at a campaign and we'll look at the manual just to see where we are because obviously automated will build it for itself so if we were to create the campaign this is what we have we have the name we have the daily budgets that we wish to set up on you'll start an end date and then from there you can either do quick setup or manual setup so let's do a manual i'll just call it test add a listing and then from here we can see that it will suggest the amount of searches that come under that keyword and below we can see what they will come up at so let's have a look so you've got exact phrase and broad so let's just go broad add keywords let's have a look so it's going to be looking at on average here you can see 20 to 30 pence per click per click which is just phenomenal i personally would never want to do that so let's take off dynamic bidding here we go so from taking off dynamic this is a big one if you want to make this more manageable you can choose your price per click and again remember these are suggested this is ebay suggested covering itself for extra money like before with the percentage rate suggested three times as high so even if you went off three times as high and drop these down you could probably only promote it say 8p or 10p possibly even 7p in most cases in order to better control your spend and this is just another example of ebay's control so then we move on to promoted display now this is like a google adsense promotional display box that you will find within listings so if somebody does a search they click on somebody's listing and it's a way to draw them away from that listing and into yours or at least into your store where or your category where you can then try and get them to funnel into your products now this is good if you are a niche store or if you have a controlling factor within that category the whole point of it is to get someone to become a repeat or loyal customer to you i think in my view but from my experience most people that purchase on ebay don't return to be a repeat customer very often it is very rare that this happens at this point great if you can benefit from it but does the cost outweigh the benefits this is a good point i mean let's just have a look of where it's displayed how it looks and then decide for yourself if you think that this is something that's beneficial to you so the final campaign is the off-site ads now this is the one that's getting a lot of traction and attention at the moment and rightly so as a result of ebay ceasing off-site promotion and pushing that responsibility onto the sellers we're now facing a point where sellers are no longer just sellers of products but we are now a marketing company we are a promotions company and we not only have to promote off-site for ourselves if that is an avenue we wish to go down but the campaign that they're offering us is like it's like a duplo building block version of a technical building set it's crap the control of it is appalling i mean you literally set your daily budget minimum of five pounds i may add excluding vat it then tells you that or it doesn't tell you you have to find out i actually actually call in to check on this is it it may not start happening and you may not see anything for 24 to 48 hours but then when you go on to your campaign once it started the information looks more basic and not only that the the guides is telling you are even more vague and i'll show you now so here you can see this campaign i started on the 5th of december at half past ten in the morning we are now on the 10th of december not a single click i'm not worried about the sold that obviously is a byproduct of click through there isn't a single click i've checked with customer services and they're now stating oh there may be an issue so they've raised a ticket whether there is or not i don't know but it's curious i know james at my boring recently life has had some success with it after four or five days it started moving in but we're now five days in and i haven't even had a click so i'm curious as to what's going on there it could simply be there is a glitch on my campaign for some reason or this could be something broader but i wanted to bring your attention to this section here now you may not be able to read it on the screen with the quality of the picture but it basically says metrics are reported in near real time so like other campaigns within a few minutes it just catching itself back up with the data it's gathering so in four days five days sorry there's nothing there's no clicks there's no nothing it's not doing anything but then it says allow approximately 96 hours to reconcile 96 hours four days it takes four days for it to confirm the information well what the heck is it reporting on in real time if it's having to reconcile very curious either way i'm not holding much breath on this campaign to be honest with you at the moment it's not holding much faith for me but i think off-site advertising definitely is a way to go if you can budget it into your marketing and your margin to gather customers i've had conversations with customer services and they admit themselves they have no control over where the advertising is done off-site through google they specify it's google ads but as we know there are millions of websites that google ads can use as affiliations to promote but ebay have no control over it they have no understanding of what it is to the level of they could never tell you these are where it's being pushed we are we are specifying to google we'd like our advertising to be done through x y and z outleted platforms is it just google ads shopping is that the only place it's showing up or is it showing up on some random vlog website somewhere out in out of mongolia i exaggerate but there's no way of knowing so is your off-site advertising through ebay good traffic or bad traffic there is absolutely no way of knowing certainly from a seller's point of view and definitely not from ebay's point of view they're not interested they're taking the cut happy days you're getting your impressions happy days and then we know that the cycle will be if you're not getting anything from it or there is no clicks coming well you know this is this is advertising well to some degree yes but you wouldn't go to a marketing company and if they don't give you anything as a result they don't have the factual information of where their traffic is going you wouldn't you wouldn't use them again there's no trust there's no faith there's no results where is their mythology in what they're doing if they have no facts to back it up well we all know is simple ebay as always um well we've supplied an option whether you take it or not is up to yourself maybe it's your listings maybe it's your titles maybe it's your images stop throwing pot pedals into the pond to muddy it up and redirect look the focus here the focus is you have supplied a platform to sell you no longer promote off-site we have to pay for it at which point there are better options out there just go to google adsense create your own campaign if you know you're going to be budgeting for an amount just go there and do it yourself you've got more control you'll get cheaper clicks you'll get more control because you'll be able to choose the keywords the longtail keywords that the the areas that you want to promote it in you have full control on google adsense i'd rather spend it there if ebay can't even offer the same service that they're obviously just going to they'd they're becoming middleman they are becoming the affiliates to marketing you're the customer they're saying oh we can do it for you we can do it on platform we can get it done for you but then they're just shelling it out but we know no idea what it is they're actually shelling out now i'm not saying it doesn't work it's obviously working for some and absolutely brilliant and certainly my experience is not the greatest at the moment it might pick up i don't know it might turn around and i might decide well even though i don't have full control it's giving me a revenue that i was i would like a need at which point happy days if it's an easier option less time spent going out there and becoming a marketer less time messing around working out the the google adsense side of the platform happy days is an option for you i'm not saying any of these ways are right or wrong i just think there is a massive amount of misrepresentation gray areas failure on ebay side to actually deliver on what they vaguely offer i mean let's give my example i i'll give you some analogies for me i would look at um promoted display is like putting elite you get those leaflets through your doors you get a pile of them on the on the carpet there you pick them up and you don't even look at them you just put them together as long as it's not a bill it goes into bin a million to one might read the title but that's how much traffic you're going to get from that then you have promoted listed advanced so i would class this as billboards you're driving down the road and you see a billboard and he's throwing a few things out there it might be of interest to you it might not then you have offsite ads which is like investing with an affiliate market website that you've never seen before then you have promoted listing standards which is you going out and knocking on doors that's how i would analogy explain the four campaigns now whether or not there are benefits you is dependent on your business plan and whether or not the results that you're getting fit within what your expectations are but there's a lot of gray areas lots of gray areas there's a lot of manipulative control from ebay side there's a lot of vague areas which i think are legalities to cover ebay's back so we get less for our subscription even though they don't promote offsite for us we're getting less for what we're paying but we don't get any reduction in what we're paying what we actually do is pay more so from ebay side yeah i get it that there are there are business and i can't fault them for that they're doing what needs to be done for them but they're not looking after the sellers as they're doing so that they're looking after themselves at the cost of the sellers at the reputation of not caring about the sellers and sellers are just leaving the platform in droves it's like that they're running from a blinkered business plan and not looking outside their four walls of the ebay head office it's worrying to be sure but we all know eventually it will settle and it's surviving in the meantime so there are benefits and there are negatives on all of the campaigns from a certain point of view depending on your business plan your business model your strategies and we all just have to try and find the right path for us now none of these promotions may be right for you or all of them maybe or some of them you have to decide for yourself but you need to do your research you need to not blindly follow us content creators with the information we give but maybe food for thought within some of the points that we make that one possibly give you an epiphany moment two maybe give you a direction that you may not have seen before or three maybe just still back up the point of maybe it's time to move on to a different platform or choose different products or categories who knows but this is the journey we're all taking and we're all asking questions and we're all guessing to some degree but there is always truth within what's being said you just need to find the right truth for you that works that can be backed up by data and backed up by facts and then i hope that you'll be able to take something on board that benefits you and share your comments share your thoughts we can all benefit from each other we just need to work as a community subscribe hit the like button share let some other community member that may not have seen this content benefit from it as well they may see something that they can report to us and go actually this is the situation that i've noticed and then you may have an epiphany moment from there either way it's a Sunday afternoon it's cold it's wet and i'm still working as we all are so just another prime example of keeping it real and that's what i want you all to do take care everyone have a great day i hope sales increase for you