 Imagine that you and a friend here are you in these little sailboats and you have a competition. The first man to the Dominican Republic gets to spend a week pining it up with hot Caribbean women. Does everyone here like the idea of hot Caribbean women? Two hands, three hands. Wow you'll, I'm going to loan them. So they go down there. This is the idea. You got a race there, the first one there. But the problem is you don't know where you are. You see you're somewhere inside of that red circle there. So your friend does what 99% of guys do. They go, well I'll just kind of head off in a direction and the second I second I reach some sort of landmark I'll change directions when I need to. That's what he does. Goes east, because that's a safe direction. It's going to be land somewhere east. He ends up in Miami. He's like, what up Miami? He's like, by the way, do you know what Dominican Republic is? Like, yeah, yeah, yeah, man. It's down that way. So he travels for two weeks to get to Miami, another 10 days to get to Dominican Republic. You on the other hand, you're smarter. You do what a less than 1% of men are going to do. You sit there for a while and you think, I have to work out where I am now. So I know exactly how to get to where I'm going. So while your friend rushes off, you're sitting there, but still lapping in the water. And you think to yourself, I need to learn how to read stars. I needed you learn how to use a goddamn sextant. And for those of you who don't know what a sextant is, it is not a tool for getting sex, although in this case it kind of is. But no, it's a tool for learning to read the stars. You learn to get your navigation going when you're on the water. So you learn to do that. You waste three days just sitting in the water, not going anywhere at all. But then you work out exactly where you are. And you make the 10-day journey to the Dominican Republic. You get to party it up with hot Caribbean women. Your mate gets to watch. And this is what happens over and over and over again. We don't know where we are. We don't know how we're going. And when we make a change, we rarely notice if it makes any difference. And here's the thing, when we go out, when any of you go out and try to work on getting better results with women, you are not capable of measuring, just using your intuition at 20% improvement. It just doesn't happen. Let me give you a really good example.