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Branding in Relation to Marketing, Public Relations & Advertising

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Published on Nov 3, 2011

CLICK HERE TO SEE MORE FROM THIS EXPERT: www.docstoc.com/docs/101636968

Sasha Strauss is the Managing Director at Innovation Protocol (innovationprotocol.com).

Advertising: brief & repeated communication with an audience
Marketing: direct information targeting a specific group
Public Relations: focusing on the audience influencers
Brand Strategy: ensuring all your marketing is based around a common concept

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