 So Kellogg's is releasing a super Mario branded Serial now technically you've probably seen some reports on this over the past 24 hours a lot of it saying that it is a rumor But today Kellogg's Twitter account confirmed it there are people asking them about it about the cereal box And they say we confirm this product is being released in the US, but not currently in the UK We will pass your feedback on. Thanks. So It's also funny because this was answered by Kellogg's UK So Kellogg's US hasn't even announced it yet, but we also have some additional stories, you know such as The Super Mario cereal has started to appear in Target's computer system Essentially confirming target is going to be one of the main providers of this cereal We don't know how long the cereal is going to be on the market But what we do know is that it exists. It is real. It is a thing. It is now official So what is this Super Mario cereal? Well, it's essentially lucky charms With the marshmallows being themed after it looks like question blocks one ups The Odyssey hat maybe trying to I don't really understand what the red one is per se Power ups, I guess. I don't know that they say it's fish featuring power up Marshmallows and what's interesting is that the Amiibo functionality is included with the box itself. That means there's an actual little microchip in the box now We also have what is supposedly Reportedly not confirmed yet to be an image of the back of the box and that is where someone Who's got their hands on one of these boxes apparently? I don't know if they got an early release of it at a target or whatever They have scanned the amiibo because this has tried with Super Mario Odyssey They scanned it with Super Mario Odyssey and well it just registers as a random amiibo and it sends off a character to Help you find a moon in the game like any other amiibo does There is a special Message with it that the indicates, you know that you obviously use the cereal box instead of any other amiibo But there's no you know extra functionality or even you know in this case I think what would have been cool is if you scan the amiibo in you would have got a bowl of Super Mario cereal in Luncheon Kingdom. I think that would have been a really cool tie-in That's completely irrelevant, but just like a cosmetic thing or even a sticker of it or something But whatever that didn't happen But it's just really cool. It's also showing Nintendo Continuing the trend of Expanding their IP beyond their systems. So For starters, this this box is clearly advertising Super Mario Odyssey obviously says try it, you know as amiibo try it with Super Mario Odyssey right in the box And it has the Odyssey itself plus the map in the background and cappy on Mario's head But they're not calling this Super Mario Odyssey cereal. They're just seeing Super Mario cereal Maybe to broaden the appeal of it and this isn't the first time Nintendo's had cereals I believe it was either the late 80s or early 90s when they when they had some cereal brands out there But those kind of went away Just like Nintendo's cartoon series and all stuff went away as well But Nintendo's expanding in the theme parks. They're expanding in the movies and TV shows Reportedly, we don't know what TV shows yet. We do know that they are in talks about a Super Mario movie So yeah, Nintendo is kind of sort of hitting their stride as they say Obviously the switch is massively successful this partnership with Universal Studios is turning into a movie and the theme parks with the rides Now we have a cereal. This is obviously the first Cereal in a long time for Nintendo We could see this expand in the future I wouldn't be surprised if they released a Zelda cereal at some point or a Pokemon one or an animal crossing cereal or whatever The case may be taking full advantage of the popularity of their IPs right now That's the thing. There's this cereal is coming to market rather fast So they must have been having this conversation before Super Mario Odyssey released and according to some interesting stats out there Super Mario Odyssey according to Amazon in the United States is the number one selling video game on their website for the entire year Which is crazy when you consider the games it's up against you all the other super popular Multi-platform games out there Super Mario Odyssey top them all just in the US just that one retailer granted It's the biggest online retailer in the world, but it still That doesn't necessarily mean that Super Mario Odyssey was the best-selling game in the US Just at that single retailer, but still Exciting exciting exciting stuff here. I definitely am going to be picking up some boxes of this I don't know when it's officially coming out since it hasn't been officially announced in the US even though Kellogg's UK has now confirmed its existence. I am hoping to see it at least arrive on target shelves soon I will be picking up a couple boxes of it One box will be never opened Just a collector's item because based on Nintendo's previous history with cereal. They don't keep it around forever And as a serial heavily advertises Odyssey, you know, it might just be around for the next few months It could be a year. I don't know but I'd like to just keep a box in my collection I'll probably this buy more than two boxes But for sure to because obviously I need to try it and maybe I'll try it through live stream I'm assuming it tastes quite literally like Lucky Charms But I'll still try a bowl of it and see if I am jumping up like a superstar and feeling the odyssey And maybe well, you know while I'm eating it. I'll scan the amiibo in an odyssey just so you guys can see It get that confirmed functionality once I get a box in my hands might make for a little fun live stream a little Let's eat some Mario cereal or maybe I'll make just a video out of it with better editing quote-unquote so you guys can see my reaction forever To the Super Mario cereal But yeah, and don't be surprised if in future videos that where I'm on camera You see me holding a box or having a box of Super Mario cereal in the background It's obviously gonna become some decor in my setup, especially for things like prime comments where you see a lot more of my my quote-unquote stuff Just really interesting that this is happening I wouldn't waiting and sitting on this report because I just couldn't believe it Nintendo getting back into the cereal game is What Nintendo was doing when they were at their height of their power back during the NES and Gameboy days, and I know what you're gonna say well the height of their power was the Wii and DS era you are correct But Nintendo was very insular then they had not been already expanding out And now they are expanding out and this just made a lot of sense to me I'm assuming the Super Mario cereal is gonna sell very very well for them I don't I can't imagine why it went kids that are playing switches now and playing odyssey are gonna want it Yeah, so I'm excited by this. I'm hoping this leads to the future serials I'm hoping we're gonna start seeing more action figures. I would like to see Nintendo start stepping up their toy game They have had some partnerships with like connects and some other companies in the past with their toys So I'm hoping they step that up obviously my dream. It's gonna make me go bankrupt But my dream connection is for Nintendo to Get a partnership with Lego, I don't think that's going to happen just because Lego has currently existing partnerships with Disney and on top of that You know that I thought that could stop Nintendo Nintendo has partners with these other companies that are similar to Lego They're just not as popular and it's harder to find that stuff out in the wild But who knows maybe Nintendo will get it pushed, you know, you start seeing some more Lego like sets for Nintendo stuff I don't know. That's just a dream of mine I've always kind of wanted my own little build my own little Nintendo world in my office or something Anyways folks, you guys let me know what you think about this Super Mario series Are you gonna be picking up this box of basically Mario Lucky Charms? Let me know down in the comments below Some sugary goodness coming our way themed after Mario good move bad move you guys let me know I am Nathaniel Rufflejans from Nintendo Prime and if you liked this video, you know what to do If you disliked the video hit that dislike button Subscribe for more content And I will catch you in the next one