 Tana and welcome to what we are now calling the dream lounge Okay, thank you. I'm funny. Anthony's personal blog is actually called dream lounge. Okay. Yeah, it's not somebody's been He's worked on in a while, and I just had this idea. It should be called the dream lounge Absolutely, so this used to be 21 report bit more formal But now it's a bit more relaxed. I like the lounge idea that makes it Yeah, and we've got more you know, like totally streaming and we can get some good Real good interaction with the audience. Cool. So it's gonna be exciting. Um, first of all, this is your first First-ever 21 convention. It is What do you think man? I think it's been fantastic. You guys are lucky to get to be aware of this and be a part of it I thought the other guys who spoke yesterday were incredible the talks that I've been able to hear today have been really good and there's something about You guys we're in a weird generation I'm on kind of the older end of the generation but still in the same one where it's really easy for us Because the vast majority of our peers have no interest in actually improving themselves They would much rather just have the world say no, you're good enough as you are as opposed to saying I would actually like to be better than I am and I would like to aspire to be something more The reason that's good for us is because that means that in comparison You really don't have to exceed that much to be to get a leg up to get ahead And so it makes it you can be kings in a world that nobody else really has any interest in doing so because they'd rather just be told That they're good enough as they are. Yeah, absolutely. So, um Can you explain a wee bit to the audience, you know, what it is exactly that you do first point and then why do you do it? Why is style and fashion so important to you? Yeah, absolutely. Okay, so guys I run a site and a YouTube channel. It's called masculine style I've actually been writing for the site for about five years if you go to masculine dash style calm. That's the main site and Basically what I do is I take Most style guys if you spend any time in that corner of the internet They kind of take for granted that you want to dress better They take for granted that you know why you want to dress better What the actual benefits of it are and so they focus on wear this don't wear that focus on these colors or avoid these patterns And yeah, that stuff matters But if you don't know why if you don't know how it's actually going to benefit your life Then you're just spinning your circles or you may actually be going Way down the wrong direction when you should be heading the other way And so what I do is I take an approach That's the philosophy of style and I help guys figure out the why why it matters that you dress better How it's actually gonna benefit your life because style itself doesn't really do a whole lot But it contributes to other things that are more important and then how to leverage it to actually do that So you can't improve in the other more crucial areas Cool, so we've got a question from a primitive OS He's been he's been on fire on the chat nice on YouTube awesome questions awesome guy. He says hi Tana Basics for beginners, please like where where did you have to step? Yep biggest thing fit is king pay attention to fit Because most guys will either err on the side of everything being way too baggy That was a problem we saw for years and years and years But now we're seeing even seeing guys go the other direction where stuff is way too skinny And the biggest thing is you want to make sure that things fit right? Basically a good kind of rule of thumb is it means I want an idea of what kind of shape you're in But I don't want to see any of the gory details You know what I mean like it should follow your natural lines, but it shouldn't limit any of your movement It shouldn't actually constrict your body But I should be able to see what kind of shape you're in and what your build is like So if you focus on fit then even if you're wearing a really cheap stuff You get from H&M or savers, you know You're thrifting or anything and it can still look significantly better than guys who drop serious amounts of money on something that fits I'm like garbage Another question we got one by one of the attendees is how can How can you make? dressing well more affordable It's one of the more common questions that I get and the biggest answer is you have to figure out what the value in dressing well is because when you're starting to develop your style and for those of you guys who actually saw the speech yesterday I talked about the difference between a developing approach to style and then a deliberate one right now If you're in a stage where you don't know how to dress better Take this developing approach be willing to experiment and at that stage my cheap stuff Go to H&M go to forever 21 go to Target go to the thrift store Don't worry about putting a lot of money into it But then as soon as you actually have developed a sense of style and you know that it works for you You're starting to leverage it for other benefits and stop worrying about whether or not it's cheap and start focusing on whether or not There's value because at that point it's worth it to spend more money on quality pieces because not only do they last longer But then they also look significantly better people who they may not be able to quantify the difference between quality piece and something That's garbage, but even if you can't quantify it You can still see a difference and you can tell a difference so start off with a cheap experiment that way But then don't worry about cheap versus expensive worry about value So something interesting we just had a chat out in the in the hallway there was I was like I was like Yeah, so the way I'm dressed right now I'm dressed mainly because I'm running about the event doing the live stream I'm dressed for comfort and the question is not just come through from Greg So like the reason why I'm wearing this is to be comfortable because of my current situation Usually I honestly would want to dress better and absolutely So it depends on what I'm doing when I'm working. I like to be comfortable so I can focus I guess But the question here from Greg White says What should I wear when it's above 90 degrees Fahrenheit? Like should I wear a jacket because it's hot which relates to the comfort issue? So he says he wants to be more stylish, but it's hard in these conditions Yeah, absolutely. Yeah, especially here because I'm always at hobby with the humidity If you think about it from an historical context people 200 years ago We're living in Florida in the middle of the heat and the humidity They didn't have any air conditioning and these guys were still wearing three-piece suits and ties and everything else And what they did is they focused on materials that breathe really well So things like linen cotton's tropical weight wools and they were cut a little bit more loosely so that you could get airflow and so I mean that's just one example of how you want to dress maybe like what and that's what I'm wearing I'm wearing something that has this jacket has a lot of a lot of texture to it It's a really open weave and so the air cuts through it really well And it's not as uncomfortable as as something that would be a normal suit jacket for me And I can wear it and I specifically brought it for that. So if you understand the value of Construction practices you understand the value of different materials and the seasons for which they're designed Then it makes it easier to dress well even an inverse weather condition same thing goes with really really cold Weather that's why you can get guys are really thick heavy tweeds as opposed to having to wear a parka or something That's down because it's designed to actually work in those conditions. Awesome So another question we've got is actually from Ian. He's one of our volunteers at the event. He's gonna kick-ass job and his question was Forget clothing. How important is hair style? Hairstyle is huge. Yeah, that's a great question because Hairstyle can either completely counter everything that your clothes are saying or it can contribute to that Because if everything else is on point then your hairstyle sucks It basically says you're a guy who just kind of half you just halfway everything You don't actually commit to what you're doing or it says that you're not paying attention to details The hair can also work in really good contrast if you think about someone who's wearing a really dialed three-piece suit It fits him immaculately. He's got this really refined look But then he's got really long hair like in dreadlocks or a man bun or something that effect Then it's got more of a rakish look and so the contrast between those two makes him more visually interesting And it makes you think that he has a different story to tell as opposed to it Just being the uniform of a guy who looks like he belongs on Wall Street or the uniform of a guy who looks Like he belongs on the beach by blending those two worlds together Then it makes it makes you more visually interesting and people will be more inclined to not just be open You're coming up and talking to them but even approaching you and wanting to come up and talk to you So be just as intentional with your hair as you are with everything else because it either works against you or it works for you awesome So I've got a great question and yeah, he's got a great name as well on YouTube the big G He's asked should you wear clothes that? Represent your hobbies and the things you love or just buy trending clothes like what's currently in style So I guess the question he's specifically asking is maybe he likes football. Maybe I like basketball He wants to show his personality fruits clothing, which is a cool way. I love that story or that question Yeah, okay This is a perfect question and this really comes down to a lot of what I try to teach guys is So much of what you're communicating with your clothing because as much as American culture Especially traditionally we like to believe that we're the rugged individualists We know and a lot of other guys have talked about this this weekend that we are social creatures and that we're Designed to exist in small groups of people are in tribes and tribes have always always always used our clothing or our Markings in our skin or our haircuts or anything else We've used our physical appearance as ways to distinguish between those who are in tribe and those who are X tribe And so if your tribe is derived Primarily by your hobbies if your tribe is guys who are into football or into anything else that your hobby is and you Need to dress to that and sure you can introduce elements of other things that maybe Maybe you're wearing a jersey, but it fits a little bit tighter than it would have 20 years ago because things were a little bit baggier back then you can certainly play with trends and be Pay attention to what current aesthetics are and use those to your advantage But I think you should always dress to your tribe because it signals to the guys were part of it That you were one of them and it signals to the guys who are not that you were not part of who they are Yeah, so like to what degree should you Pay attention to others in terms of their feedback or listen to yourself when it comes to choosing your style or a better way of saying That would be like let's say you think you look really cool with a certain style But maybe a few other people in your friend circle say hey, man You know you maybe should take that hat off or whatever, but you're like man to me I look really good in this so what degree should you listen to other people when it comes to your style? I think you're better off paying attention to the results because you should always be thinking about what? What do I want my clothing to actually do if it's that I want it to signal to my friends that I'm part of them And I want them to like me better, which I don't think should be your primary reason You know your value should be based on other things But let's go with that for example if that's your primary goal And then your friends start to reject you because of what you're wearing Then it's not accomplishing the goal that it's designed to do and so you should try something else If it's something that irrespective of how anybody else treats you you just want to feel like a million bucks in it Then it doesn't matter what anybody else says and you should wear whatever you want If it's something that you only want it to be comfortable Then it doesn't matter how it looks and you can show up wearing a hospital gown You know and so really what you want to do is understand what the reasons or what the goals are that you want your clothing to accomplish And then just objectively assess whether or not it's accomplishing those goals and then evaluate from there Well, let's just say like if you're like your goal is to just you know go out and pick up chicks but also hang out with your buddies and You're wearing an article of clothing that to yourself. It looks cool But maybe one girl said like two girls mentioned that they don't like it Do you think you should modify it? No, especially because if it draws enough attention that they're willing to tell you that they don't like it Yeah, because hatred is closer to acceptance The opposite is indifference what you don't want is to wear something that people are indifferent to Because if you're getting negative attention, especially if your whole purpose is should try to go out and meet new people Negative attention can be better than positive attention. Okay, and it's also a really good way to kind of Jockey within position within your tribe. It's a way to kind of show your buddies that it's like no I'm not just one who's going to fall in line. I'm still an individual within the tribe That you're willing to do things a little bit differently And if they're guys who are gonna resent you to the point where it starts to affect your friendships because they Don't like your hat then they're not interested in your self-improvement They're just interested in the way that you validate them and they're probably not your good buddies anyway So you would say that self acceptance of your style trumps most other people's feedback as long as you have a good idea of what you're trying to indicate and Accepting yourself. I would say that objective accomplishment of your goals trumps self-assessment which Kind of trumps, but it's on a pretty even playing field of what your audience's perception of your clothing is Do you have a personal story Tana, I mean we've only got about five minutes and there is one more question I want to ask however Like say I don't know your background how you first got into all this We don't have the time unfortunately going in depth maybe another time we can get you on the podcast and talk more about that Do you ever like based on max's question? Did you have a point when maybe say you made the decision to start dressing better when someone came up to you and said I don't like x y and z how How did you respond to that and how would you recommend like someone like max would respond to that comment I don't think I had somebody I can't think of any time other than like my mom who said you know like I don't know if I like that and you know your mom should always have at least your best interests are but I know that for me I used to wear a suit when I worked doing loans and everybody else would just wear a shirt and tie and I come to find out a few years later that people resented me for that and in my mind I'm thinking that's fine. I'm not interested in being where you guys are anyway because for you This is the pinnacle of your career This is the pinnacle of your self-improvement and this is just one step in the ladder for me So if you're trying to pull me down, then I don't have to worry about you It's just made it easier for me to separate myself from those who have more of a mediocre mindset As opposed to having to worry about whether or not they like me It's just so what that just makes it easier and you don't have to worry about it because then they know Yeah, that's good advice. All right guys on Periscope and if you want Tana We've got we're running out of time. We've only got two minutes left And I've got to ask one question if you want your question answered hit those hearts right here We got to see those hearts otherwise we got to go next door and we got to go see Ted Keep coming right you got to keep coming Yes, yes keep it coming keep it coming anyway, right so the last question I wanted to ask There we go getting away from you. Yeah. Yeah, you guys keep Coming guys keep it coming then I'll pick a question after this one. I promise So in your talk at the under 21 convention, which is where we are right now If you guys on Periscope, don't know what the under 21 convention is where have you been go to Under 21 convention comm check it out. We're having an event next Next October this October 2016 the 21 convention is going to be our biggest event ever It's all about men's self improvement in terms of style Which what we're talking about now fashion, you know, we don't we can't reveal this right now, but Tana might be there We hope he's there So we'll see However, let's get into the question which is Tana you just talked a lot about this thing called masculinity archetypes And it was correct me for wrong. It was rugged retired rake rugged refined and rake rugged refined and rake Yes, so if you have an idea of kind of generally what style you want to Appropriate then it makes it significantly easier as opposed to this nebulous. I just want to dress better We've heard a lot about fitness today and some guys will say well, I just want to get in better shape Okay, does that mean you want to do powerlifting does that mean you want to run marathons like what direction does that actually take for you? And it's the same thing with style So I helped guys figure that out and so I teach the three primary archetypes Which are rugged refined and rake ish and they're based on what your relationship with the world is So if you're a rugged guy, I mean you primarily exist within a physical relationship with the world That means you like to work with your hands. You're probably a blue collar guy You're someone who's a little bit more rough and tumble Refinder guys who exist within kind of the financial or the social world They're guys who are interested in building or maintaining civilization and they like to work within those bounds And then the rake those guys are the rebels They're the ones who like to break the rules and they're defined by their willingness and their desire to kind of go against the grain They like being they like getting extra attention for doing the wrong things And so if you know where you fall within those you can dress in a way that magnifies that and helps you Facilitate that relationship with the world. You can mix certain. Oh, absolutely Most guys are a mix of all three, but you primarily lean towards one or the other and then have the other two is kind of secondary Interstiary archetypes Okay, time for one more question on periscope. You've got five seconds to ask it Otherwise, we're gonna have to go next door and check out the other talk seen lots of hearts. Let's see a question That's let's say question five four Type type type two one and we're gonna have to go over YouTube. So big planning asks and What to do if you feel we're dressing well Because no, I love this question. I love this question Can you repeat the question? So what do you do if you feel weird when you're dressing? Well, is it just because you're not used to it or how do you feel where the biggest thing that you need to distinguish between When you're starting to dress better is is this actually uncomfortable or is it just unfamiliar? Because if it's uncomfortable, especially when it comes to how it physically feels on your body Or if you're getting objectively negative reactions from people then you need to change But if it's just unfamiliar if you're not used to the way that it feels on your body Or if the people you find yourself surrounded by aren't used to seeing you that way But it actually is better than ride through that unfamiliarity So if it's uncomfortable change it if it's unfamiliar stick with it. Awesome. Well kind of cool. Thank you. Yeah, thanks guys I was blessed. Yeah, appreciate it