 How does a small charity that funds clean water projects truly engage consumers fatigued at never ending requests for money? That would be a miracle. Every minute of every day another three children die from contaminated water. Wine to water uses profits from wine sales to save lives. But as the global water crisis deepens we needed to boost awareness of the charity to help increase funds. Our solution? An elaborate prank where we literally turned wine to water on its head to invent the Miracle Machine. A device that takes tap water and turns it into fine wine in just three days by bringing together Silicon Valley technology and Napa Valley wine making expertise. We developed the product design, its identity and built a kitchen top prototype. We developed an app to control the process and a microsite to explain the science behind the machine. We enlisted renowned wine entrepreneurs to lend credibility and shot a film unveiling the product. We're here to introduce the Miracle Machine, the world's first accelerated wine making device for the home. Then we launched the Miracle Machine by leveraging Kickstarter. Despite no paid media within just days the project went viral. The Kickstarter page was not even live. But that didn't stop over 600 media outlets across the globe from covering the story reaching one billion impressions. Interest peaked, we came clean. The reality is the Miracle Machine does not exist. This is just a lump of wood. A new video was uploaded to all channels revealing that this was a hoax. The film showed the real Miracle Machine. A simple device that turns contaminated water into 99.9% pure drinking water for just a few dollars. The media attention turned to the real story. Donations and wine sales increased by 21% in the 12 days leading up to World Water Day. Did we get our message across? As this news channel stated, wine to water deserves our respect and our money because they innovated their way out of the problem of donor fatigue. It was an impressive feat. As a result, an additional 6,000 people will get access to clean water for the next year.