 Welcome back as we close out what has been a very feel-good Friday morning. Thank you so much for sticking around now when it comes To property and finding that dream home It isn't just about the house you like the image you have in your mind of what it should look like as they say It's all about location location location when it comes to finding your dream home That means the neighborhood you buy in is vital now Simon Bray CEO of private property is here to tell us more about an Incredibly interesting campaign the neighborhoods campaign Simon welcome to the show. Thank you so much So what's the hype all about I know you are particularly passionate about everything that you do But this seems to have kicked that into an entirely higher gear talk to us about the neighborhoods campaign This is an incredibly exciting release for us, you know, we've been keeping it under wraps for probably the last six months We've been working really hard behind the scenes Ultimately, we wanted to answer that question. What is it like to live in a particular area? You know, it's it's so much more than just the property you want to buy, you know That is something we've got on our website there thousands of homes for sale You can certainly find your perfect home, but we realized through our interaction with our customers They wanted to know, you know, what is it like to live in a particular neighborhood? What is that location all about life like around that coffee shops, you know little restaurants The property market what it's doing up or down So there's a lot of insight that we've got on the site that we just weren't making visible to people So we've worked really hard to kind of unearth all of that good stuff I was gonna say unearth is a good term because there must be a huge amount of data to assess and time We know that South Africa's property markets can be very regional and differ greatly from area to area What do we find what experience do get when we log on? Well, that's that's one of the cool things that we've done is we've taken property insights and and made useful visible Insights out of the data that we've got we obviously aggregate all of these thousands of listings on the site We've got database that goes, you know 10 15 years back So we can see a lot about the market and we wanted to make it obvious on the site So there's stuff like median house prices in an area. There's recent sales And and some great rental insight too, which is quite unique. Yeah, certainly from my perspective living here in Cape Town It's all about those rentals and of course all about those investment This says to me that this is a wonderful tool for people looking specifically on the investment line How does it help someone looking to to grow? You know that that asset and find the right kind of asset well a lot of investment is obviously buy to let so guys buying Apartments and then they want to let them out and when you do that you obviously want to pick an area where The rental yields are really high So any savvy investor could look at our site now look at a particular neighborhood and see the capital gains in the area So your sales price increases right next to the rental data So you can see what the rentals are doing what the average rental yields look like So if you're a savvy investor you can connect those two and that's novel. That's unique There's no other platform on the market right now. That's doing just that This all says to me that we're empowering ourselves. Yes through education But it just seems to have tools that really especially for a first-time buyer or someone who might not know the market You might be feeling like they're on the short end of that exchange working against agents who know so much more This really does feel like a tool to empower. How does it empower us as the consumer? We wanted to touch on it from a number of different angles. So there's obviously the information So it's the data that we spoke about It's it's something just as simple as when we talk about this neighborhood What suburbs are in that neighborhood? So we've got some rich mapping to kind of show what we're talking about when we mention an area And then there's something that I think is pretty unique You know something that we've worked on is this this original idea of lifestyle shopping for property You know, that's something that's emerging a lot of people are not just location based But they want to pick a particular lifestyle whether that's You know urban sophistication and kind of modern lock up and go lifestyle or perhaps it's you know You're getting older in life and you want to look at particular retirement lifestyles that suit you So what we've done is cross-classify all of these neighborhoods in the country and we and we've created these lifestyle tags Which is completely unique. So so there might be an area like Belito up in case it in that's similar to somewhere in Cape Town And now we've connected those two together on the site and gives you a different way to explore and then You know the one area that we wanted to promote as well as the side area of experience I mean I touched on it right at the beginning Exactly. I have to ask you and you know this question was coming. What is the best neighborhood in South Africa to live in? I know it must be a very very complex question Yeah, you know and that's probably what started a lot of our discussion initially is you know What is the best neighbor to live in and for each person? It's a different answer Yeah And so what we've created on the site is a discovery based platform and an exploration of all the different neighborhoods And you can choose for yourself exactly what the best neighborhood is. I love it open your eyes Well can quickly wrap up with what one tip from our buyers out there? Well when we talking neighborhoods, you've got to go and explore, you know you mentioned right at the beginning location is key and So what we're doing this Sunday is we've packaged three of our feature Neighborhoods and we're gonna be releasing them in the Sunday times They're gonna be on the site with these rich aerial showcases and like video footage. You've never seen before So my tip of the day would be certainly do your research find the lifestyle that suits you find your clicks Simon Thank you so much for joining us and congratulations look forward to what this yields But I know we're gonna be walking this journey with you over the next couple of months So I'm all the best of luck go out there and empower yourselves guys Make sure that you put some thought into the neighborhood that you and your family want to live in visit private property Dr. Kosa to discover more about private property and their new neighborhood information Sounds absolutely groundbreaking