 Well, Google ads are very valuable and we recommend them there is always going to be percentage of the population that sees that and says It's being paid for I'm not going to click on it Which means organic is the most powerful listing that you can have if you can show up in the top-through results of Google organic Your business is going to add at a minimum 20 to 30 percent of revenue just because you're doing that and we've seen data to support that it can be 50% or more just Because you're that visible in certain markets So it's a really compelling reason for people to take SEO seriously