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Published on Mar 14, 2019
Ronn Torossian, the founder and CEO of 5W Public Relations presenting at Harvard Business School on the importance of timing, and speed mattering in the world of Public Relations. Torossian shared his insights on the importance of crisis PR in the world of business. The 5WPR CEO spoke following a presentation on the “United Breaks Guitars” case study.
5W IS THE REAL DEAL 5W Public Relations (5W) is a full-service PR Agency that partners with brands-both established and emerging, corporations, global interests, national corporations and consumer companies, brands, start-up technology companies, high-profile individuals, regional businesses, and others to help them define and achieve their strategic PR goals.
5W IS RESOURCEFUL Resourceful, innovative, and nimble, 5W works hard, thinks big, and delivers successful results. We are known for needle-moving public relations programs, a novel approach, and innovative people who deliver measurable, game-changing results. At 5W, we believe there is no one-size-fits-all approach. Each client's needs are assessed individually and then team members devise smart, proactive public relations, digital media and influencer campaigns that exceed expectations. In a constantly shifting digital world, where people are bombarded with information and news travels in seconds, 5W helps clients navigate ever-changing media, business, and consumer landscapes.
5W IS ALL ABOUT RESULTS Our dedication to our clients and leadership in the industry has been recognized; 5W is proud to win numerous awards including winning 4 American Business Awards and being named Agency of the Year by the American Business Awards three years in a row. Our full service marketing & PR firm specializes in a number of practice areas including B2C (Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Technology, Travel & Hospitality); B2B (Corporate Communications, Reputation Management, CSR, Sustainability Communications); Digital Media (Social Media, Influencer Marketing, SEO and Graphic Design), Public Affairs; Government Relations; and Crisis Communications.