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The Hydrangea - interview with director

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Published on Jul 5, 2012

I'm a Ukrainian journalist and filmmaker. The original idea for film appeared after th incident with Madonna and the hydrangea at the 68th Venice Film Festival and its huge resonance afterwards. I presented the hydrangea to Madonna and didn't expect she would loathe that flower. I was amused by how people were reacting to what Madonna did and said. I've looked up on the Internet and saw thousands of resentful comments and parodies by her fans, who claimed not to listen to her music any more, as well as TV news and shows investigating who is right or wrong in this situation. In the end people were discussing not her new film but the thrown away flower and "I absolutely loath hydrangeas" comment. At that moment I understood what a great responsibility it is to be a world renowned icon and how important it is to control every word you say and every move you make in your life. But also, this was one of the illustrative cases when you ask questions about fanaticism, its extent and influence for the life of society and for one single person. That is why I decided to make a movie and recreate the incident that happened at the festival from the viewpoint of her fan focusing on his life before and after the "crucial day". Also I've decided to put the heroes in a little bit different surrounding. "The hydrangea" was shot at the Vylkove town that is considered to be a "Ukrainian Venice" and is located where the Danube flows into the Black Sea. Vylkove is a rural town where most people still live by old traditions and making their living by fishing and gardening. It is a fantastic place so we tried to show the best of it in the film. The main hero, Ivan, is a simple openhearted man who adores the singer Tefaya and her songs. They inspire him to write poems and he's dreaming to become a poet and to meet Tefeya someday in real life. The last actually happens: Tefaya gives her concert at Vylkove. When Ivan finds this out his excitement and happiness has no bounds. He decides to present his beloved singer with the best of flowers and picks up hydrangea. But when finally Tefaya receives the gift his life drastically changes in a manner he'd never imagine.




Writer and Director: Vitalii Sediuk

Second director: Julia Sadychko

Cameraman: Bogdan Osyka



(c) Vitalii Sediuk 2012

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