 We're back with another big game ad update. Toyota is returning after sitting last year out. Mikko at Ultra released the teaser featuring soccer star Leonel Messi and our favorite coach Jason Sudeikis. E-Trade is bringing back their E-Trade baby mascot. The NFL is promoting their global markets program and initiative to spread the game of football around the world. Lin is uncovering meaningful connections with its big game debut. Budweiser is bringing back their signature Clydesdales for their 46 Super Bowl appearance. Bud Light, the official beer sponsor of the NFL is introducing a new character to the Bud Light universe. Elf Cosmetics released a teaser featuring a slew of celebrities in Jury Beauty. Uber Eats dropped a teaser featuring celebrity power couple David and Victoria Beckham. Stay tuned to see who else joins the star studded spot. But MGM, Budweiser, Etsy, Hellman's, Lin and Orioles released their final spots which you can watch on adweek.com right now. Who will be the big winner of Super Bowl 58? My money is on Taylor Swift. We'll continue to keep you updated with all things ad related because when it comes to the Super Bowl, adweek is the real MVP.