 What is up everybody, welcome back to the channel. On yesterday's video, I showed you how to install your Facebook Pixel, so if you didn't catch that video, watch that video. That was yesterday, okay? Today, what I'm gonna do is I'm gonna show you how to create custom audiences around all these exact pages. So the pages that I showed you yesterday on how to install the Pixel, I'm gonna now create a custom audience around every single one of them. Now, there's a few reasons why custom audiences are the most, most important. It's an absolute must on what you need to do if you're running Facebook ads, okay? If you're running paid traffic, Facebook advertising, Instagram advertising, you have to create custom audiences because it gives you the ability to start putting people in certain groups that are engaging with your stuff, engaging or not engaging. So for example, I can create an audience of everyone who landed on my checkout page but who have not landed on my thank you for purchasing page, right? And then I can keep running ads to those people because they haven't bought yet. Or I can create, or I should say and, or I can create an audience around everyone who lands on my thank you for purchasing page, which will then give me the ability to exclude them from future advertising, right? Because I don't want to keep running ads to people who already bought my stuff, right? So I wanna create audiences around people who landed on the purchase page. These are people who bought my stuff. I wanna create custom audiences around those people so I can then exclude whenever needed. And then also another main, main reason, huge reason when it comes to scaling, when it comes to taking your Facebook ads to a whole another level. What you're gonna eventually start doing is creating lookalike audiences. Your lookalike audiences are gonna be based on your custom audiences. So you're gonna tell Facebook, hey, these are, here's a custom audience around people who purchased. Now what I want you to do Facebook is I want you to create a lookalike audience and give me millions of people more that look like this, right? So Facebook is now gonna allow you to create what they call a lookalike audience based on your custom audience. So if you didn't have your custom audience set up, you're not gonna set up a lookalike audience, right? So custom audiences, you guys are super, super easy to install, are super easy to set up and super, super important for Facebook advertising. So again, I showed you these pages yesterday, landing page, here's the webinar page, here's the replay webinar page, here is the checkout page and then here is the thank you for purchasing. Your order is complete page. So what I wanna do is I wanna create an audience around every single one of them, okay? So I'm gonna come over here, hit the three lines, go down to all tools and click on audiences, okay? That's gonna bring me right over here. Then what I'm gonna do is I'm gonna click on this blue one, hit custom audience and then I'm going to simply grab the URL. This is gonna be website. I can build custom audiences around people who watch my videos. I can create custom audiences around email list that I have. I can create custom audiences around my Instagram page. Anyone that's engaging with my Instagram page, I can run ads to them or my Facebook page. I can run ads to them, right? So what I'm gonna show you here is just simple website, okay? Anyone who lands on any page within my website, okay? So I'm gonna go with, we can go with people who visit specific pages or all website visitors. I'm gonna go with people who visit specific pages, okay? And I'm gonna take this up to the max. I'm gonna take that up to 180, okay? So I'm gonna come over here and what I'm gonna do is I'm going to only grab the URL. So it's just this part right here. It's not the HTTPS, it's not the WWW. It is only that part right there, okay? And I'm gonna come over here and I'm gonna paste that in right there and this name is going to be, let's go with TSRE Web Class Registration. Okay, so that's gonna let me know. Let's create audience, okay? We're gonna go create audience. That audience right here and then from here I can create a look-alike audience but that data, that pixel needs some data first, right? So I need to start building up that pixel first before I can create a look-alike audience. So I'm gonna hit done for now and there goes the audience, okay? So again, when I go start running feature ads, I can target everyone who landed on my page. That right there is powerful, right? So that's its own custom audience. That is the landing page. Now what I'm gonna do is I'm gonna create it around everyone who is actually opted in. Everyone who registered and actually are now on the webinar page, I'm gonna create a custom audience around everyone who lands on that. And it's gonna go website and I'm gonna go specific pages and I'll go 180 and I'll paste this in right here. And this is going to be T-S-R-E web class registrants. Okay, and then I'm gonna put in parentheses I'm gonna put 180. So I know it's 180 days, okay? So that's gonna be that. Now here's what's so powerful is that in this, what I'm gonna also do is exclude anyone who landed on the order complete. So if they purchase, so here's a custom audience, right? Here's a custom audience of everyone who landed on this webinar page. But I'm also excluding those who actually ordered, who actually purchased, right? And I'll show you how to do that. We'll come back to that one. We'll set up the audience for the purchase first and then we'll come over here and exclude them from this one. So I'll create audience and then we'll hit, actually you know what, let me go, let me, what I'm gonna also add into that one. Let's go with, let's go back to this one. What I'm also gonna do in this one is I'm actually gonna include another link as well. I'm going to include, let's go to, let me click on this really quick. So let's just check the box and let's go edit. Okay, this is what I was looking for. So web class in progress is that one. And then I have a replay one and I'm gonna grab this one as well, okay? So I'm gonna copy that and I'm gonna put this one in there as well, okay? And then again, I'm gonna come back so I can exclude those who actually purchased, okay? So we hit done and that is that now the secure checkout. These are all people who added to the cart, okay? So they initiated the checkout and then also on this one, I'll exclude those who actually purchased, okay? So we come over here, we click on create audience, custom audience, and then we'll go to website and then this one's gonna be people who visit a specific webpage and I'll just go 180. 180 is the max and that's why I'm going 180 but let's go ahead and paste that one in and this one is going to be TSRE add to cart, okay? That's gonna be add to cart. And then we create audience, okay? So we hit done, that is the add to cart and then what I'm gonna do is I'm gonna create one of all those who purchased, okay? So let's go here, create custom audience, website and I'm gonna go 180 specific pages. It's gonna be this one, order complete and then this one's gonna be TSRE course students, okay? So we click on that, okay? Now here's what I'm gonna do. I'm gonna go back to the add to cart. I'm gonna edit this and I'm going to simply exclude, I'm going to exclude specific pages. I'm gonna go 180 and then I'm going to simply put in this one right here, okay? So that right there, it's saying, okay, this is a custom audience of everyone who landed on the checkout but have not landed on the order complete, okay? Because people who landed on the order complete, they've also landed on the checkout as well, right? So I wanna be able to make sure that I segment those two different types of people, okay? So that's what I'm gonna do. I'm gonna exclude it on that one and then also what I wanna do is I want to exclude it on, that one is the add to cart and then I'm gonna do it on this one right here. The registrants, yeah, let's do it on this one as well. So we're gonna come over here and then we're gonna exclude people who landed on that purchase page, okay? Order complete, okay? So now I have a great audience. Now I have these custom audiences set up that I can really narrow in my Facebook ad targeting and hit the most relevant people in the most relevant audiences, okay? So that right there, you guys, is super, super powerful and that's for my one funnel, you know, for one funnel that I have going on, which is this one over here and it really consists of one, two, three, four. One, one, two, yeah, it's actually five, one, two, three, four, five because one's a replay page, but really five pages, you guys, five pages is what I plan on driving traffic to and making sales and not exactly a low ticket, somewhat high ticket, you know, selling this course for $1,000 is what I'm gonna be selling it for and making a few sales per day. That's what it, that's what it's gonna come down to, man. So this is the basics, you guys. This is custom audiences. Set these up, segment your audiences so you're not wasting your money and spinning your wills wondering why your Facebook ads are not converting, all right? So once we start getting some data, once we start building up these audiences, then we can create a lookalike audience and take our Facebook advertising to the next level, all right? So catch tomorrow's video, you guys. That's gonna be on custom conversions without setting up custom conversions or not capturing leads and we're not for sure making sales. So that right there is super, super important and I'll see you on that video tomorrow.