 I spelled legendary properly. It's a big step for me. Gigantic. Okay, we're live. Let's rock and roll this thing. Hey, all super excited. I'm sure I know majority of you on here, but it just, if we don't know myself, I'm gonna introduce myself quick. A lot of people watch the replay. What's up, Corey? I was just talking about you. Well, your ears burning and you popped in there. I was like, there he is. Look at he got him. Awesome. I can talk with you a little bit later, but I do have a lot of energy right now. So I'm gonna do my best to kind of contain it so I can not yell and scream and go too fast here. But I think what we're gonna cover today is really the fundamentals of anybody's success. There's going to be components that are additional to this, but without these really two principles, you won't probably go long-term with it. You're gonna find lots more downs than ups, if that makes sense. You're gonna find pops, but then you're gonna find kind of, I'm lost or I don't know where to go. And Norma, you actually reminded me of these yesterday with your voice memo. So it was really cool that it's just really dialing these components in. But I've been with Proof It's really for seven years, but since we started the company, well, since we started selling ketones, the company was formed before I was a part of that. But I started this journey 12, 13 years ago. I think sometimes, at the beginning of Proof It, people would use my story. This guy had never done network marketing before. He's never done this stuff before. He's never done community-based marketing before and he's crushing it. The reality was is that I've been working for 10, let's call it eight years, seven, eight years, preparing for the day of Proof It, not knowing that Proof It was gonna be the thing. Does that all make sense? Like I didn't know what the vehicle was gonna be, but I was preparing my life for Proof It to work really well for me. And I wanna say that because sometimes people look at the speed of success of certain people differently. Nick Martinez spent nine years, I think it was nine years, like struggling in this industry, learning it, and then Proof It came into his life. Does that make sense? So it was just a continuation of the nine years prior, but people miss that. They often miss the amount of time that Cameron had put into building a facility and becoming an esthetician and relationship building becoming an influencer in her own town. She had been building that muscle to be here for years before. Some of you started your whole entrepreneur journey and your whole vision to better. You started it, Day One, Approve It. You knew what you didn't want, but you hadn't figured out what you wanted. Does that resonate with anybody? You knew you didn't want where you were at? It's like, I know I don't wanna live here, but I'm not quite sure where I wanna go. I know that I wanna, like I know that I don't get myself enough freedom and time to live my life, but I'm not sure what it would look like if I did. Is this connecting? If you're in Canada, raise your hand three times because that's all my Canadians. Canadians are notoriously, like their cars put together, any Canadians out here? Oh, yes, there she is. Their cars put together by duct tape, and I'm like, what would you like? Well, you know, a new car would kinda be nice, but you know, mine works. It's okay, it works. It's not that bad. So am I right or am I right? Hey, hey, it's just, you guys are, it's, I love my Canadians, they're amazing. So I wanna really put together, and I'm gonna keep this somewhat tight and open it up at the end here, but we were in Mexico, and in Mexico, I think a lot of you put some stuff in the chat. I actually didn't have the chat open, so I didn't see any of it, but it was a cool adventure. It was, for some people, they said it was a trip of a lifetime. And she said this, and it hit me like a ton of bricks. And I'm like, is it really a trip of a lifetime? Like, is it really that? I go, is it still a trip of a lifetime? She goes, no, there's many trips of a lifetime, but in her brain before she came here, like her ability to think bigger than one special moment in her entire life was hard. Like she has a hard time dreaming, basically, what that meant. And so this was beyond her fathom. If we didn't hand her this itinerary to come to this amazing place, it would have never been in her brain to even check it out. Does that make sense? That's her inability to dream bigger, right? And so the other lady had said we were, who was at the mastermind? I know Shannon was. Who was at the mastermind on Friday night? Friday night? Yeah, Friday night I think it was. I don't remember night it was. Thursday night, Friday night. And Michael was talking about his razor and about the story of razor. I'm not gonna go into that whole story. I'm just gonna cut to the chase with you guys if you guys are okay with that. And so he took like 30 minutes to set it up. It was really good, but I wanna just deliver it to you like kind of military style. But after the whole weekend, I after many groups and many people were talking to, it was really ironic. It really came down to, everybody I talked to, it came down to the same two things that we said. I said it over and over and over and over again. And it just became more and more clear to me that if you wanna build a long-term legendary business, now you can make impact, you can help people, you can make money, you can have some success by just following along. And I tell you, if you don't have these two things figured out, just that's where consistency, stay plugged in, come to the events and figure this out, right? Figure this out. And if you figure out these two things and you stay true to these things, you will have great success. And what's ironic about it, is that you'll actually have more diversity in your team and your business than you'll ever can imagine. Meaning that if you're a 55-year-old woman that needed to lose weight and if you stay true to these two things, you're gonna find that you're gonna have a bunch of 35-year-old men that are into weightlifting on your team. You're like, how is that possible? But if you go away from these two things, you'll never find those, that will never be part of your team or rarely or most likely, I don't like this word never, most likely you won't achieve that. People ask me all the time, Dustin, how did you build an international business? I go, I talked to my buddy Skip, who is a fitness trainer that lived about an hour from me. That's how we got an international business. And who would he talk to? His buddy Francisco, who's a trainer, that you guys see that that's how we got international. 90% of our international business are women. And they're mid-50s. But that's not how we got, I didn't go search women in the mid-50s in the UK. Does that make sense? Or in Australia? More like mid-40s, mid-40s, mid-50s. And so we focused on, very specifically who we focused on. So if you take a second and I want you to really think about this deeply, I asked a question, Shannon remembers this because she's the only, well, one of two people in the entire room that answered it. I go, what is your goal by the end of the year? Like, what is your specific goal? What are you looking for, right? What does that look like? And when I asked the question, it was like deer in the headlights and like nobody was ready to say it. And Shannon raises her hand quick and bang, just came right out and I was like, sweet. Like she has a focus. She knows what she's looking for. She has a destination on the map where a lot of the other people were sitting there like, and that's not a bad thing. They just have either have to figure it out, not quite sure where you wanna go yet, but it's really hard to get to a destination without actually knowing where you wanna go, right? It, that makes it tricky. It's like, if you get in your car and you're like, you wanna be somewhere special and you just go and start driving, you might, it might take you six months to get to somewhere special. But if you have a specific destination of mine, it might take you a week to get there. Do you see the difference of the frustrations? If you're not in the right, some of you are like, yeah, I wish I could just drive for six months and not care where I was going. That's cool if you're adventurous, but if you're really looking at, if you're measuring your success, it's like, if your goal is to lose a hundred pounds and you, but it wasn't really your goal, but it, but you're having an expectation of what's gonna happen, meaning that you wanna lose weight, your expectations to lose weight, but you don't have a specific goal. So you kind of lose a little bit away, you gain a little bit back, you lose a little bit away, you gain a little bit back. You see how you kind of get freaked out or you get a little bit like uncertain because you're like, am I going in the right direction? Am I going on the right path? But if you know, Jeff just got on here, he's down, I think a hundred pounds now. Jeff, do you hit the hundred pounds yet? I think he hit it. Are you close to? I'm at 97 pounds. 97, but he had his very specific path and he just sent me a message today. Like I can't imagine how I wouldn't, he just went back to work and he's just like, this changed my life, but he had a path to go on. He had a very specific direction he was going on and he was able to measure it. And so as he had progress, he was getting excited more and more about that progress. The two things that I really want you to encourage, now I want to take a few minutes for people to write them down and I don't want to rush through this part. But the number one thing I want you to write down and figure out, and this is not this, I'm telling you, this took me a few years sometimes. I'm slow, I'm not fast at anything. I just, I realized my nature is to think through things. I'm greener than I thought I was, I think. Is what is your goal? Like what do you want from this? I get on call after call and if you ask me, I mean, Kate Higdon and I were on with a call with a new promoter for hers and she does, she's so conflicted in her role, which is okay. She hasn't had to think this deep about it yet, right? But if you've been on with us for a while, you've been working us for a while, like it's time to get pen to paper and really know where you're going. What do you want from this? Like really what do you want? Cause you get on with her on one hand, she wants free product. On the other hand, she wants to help people. She's a caregiver. On the other hand, she really wants to retire and travel the world. She doesn't believe yet in herself that living free and traveling the world is really an option for her. Like you could feel the energy when you're talking to her about that. So she doesn't know really what she wants from this or even in her future. She likes the idea of venues. I get on calls often and people are like, I don't want to help people Dustin, but yet two months later I get on a call with them and they've helped people, right? Liz, Liz is an, I don't think. I got on a call with Liz and Liz has this big heart and wants to help people. And I'm like, awesome. I'm like, can we be more specific? The reality is that she's been helping people the whole time. She's accomplished her goal. Like she hasn't said another, like she's doing exactly what she said her intentions to, but she actually somewhere else inside of her thinks that she should be having other success. The truth is, is she wants more money? Is what she really wants? Her expectations to have more money. And it wasn't about helping people. Yes, she wants to help people. It was about helping people, but there's another goal that she wasn't willing to step into. Does that make sense? If you want to make a million dollars a month, and I said a month and that's possible, you're going to help a lot of people, but you have to have a very specific focus towards what it's going to take to accomplish it. I had a call with the lady. She goes, I need to make $9,000 by the end of the year per month. I'm like, awesome. And she's doing it through social media. I go, if you're not posting five to seven times a day right now, we're probably not going to make it. Like just, we got to set an expectation of what it's going to really take to get there. I mean, she has no following. I mean, I go, you got to be studying. I mean, that's a big number, right? But she has to be so focused on where she's going without having that. So number one is what is your goal? I would love to see it in the chat if you're specific. And you can give a, I don't care if it's the end of the year goal, if it's a short-term goal or a long-term goal. To me, I don't, I just want something that you can focus on, something that you can look at and put a picture up. And if it's like, you want to help a million people, put it above your door or above your wall and look at it every single day. Does that make sense? Put it in front of you. What does that look like? As I was talking to people in Mexico and it's like, some people are, like we focus on moments, stay in the moment, stay in the moment. At the same time, hopefully, what it did is started solidifying that you can have these things. It gives you the opportunity, anything's available to you in this universe, in this world, if you really want it, but you have to know what it is. Otherwise, you just get lost. And I think we find people getting lost quite often. And I do my, I have, I'm not going to get into it, but I do this thing called the ladder training. It's this North Star training, which is kind of cool, but we're not going to go there right at the moment. But does anybody have, I'm going to pull up the chat. Does anybody like specifically know what they want? And then more importantly, who on here right now, who on here right now, doesn't know what they really want from this. Like they're not clear about it. They're kind of maybe, or in conflicting, like I want this, but I want this. In your heart, you're like, I really like, or you're, if you're Canada, you feel guilty for wanting something really nice. I feel bad. I want to do house testing, but I feel really bad about it. Oh my goodness. I have had the craziest conversation with Lickini. I have no clue. Rick, not clear, Nikki. By the end of the year, I'm not sure. I'm very indecisive, Michelle. So I'm okay with you borrowing. Oh, Cameron's very clear on her. That figure she would be. Ooh, Silver Puts. My actions are not congruent enough to my goals. That's another big one. That's a huge one. People want a million dollars, but the work they're putting into potentially may not be the actual, the action steps to achieve it, may not lead them there. Just like the weight loss, it might lead them there. It just might take nine years versus one year. Does that make sense? It takes you nine years to lose 100 pounds or one year. Your actions will usually determine that speed of success, right? But also your focus towards what you want is going to have to be really important. And so the next question to this is once you know what you want, I always ask this question underneath it, I want you to write down why. As soon as I have people write down why do they want what they want, it often isn't that. So I'll give you a little backstory. We're at the event and I got three people to speak and they all said rank six. Each one of them said rank six. I want to achieve rank six. None of them been in long enough to really understand that much about our ranking system. And as soon as I asked, so their goal was rank six, but rank six isn't, I mean, for some people it's maybe inspiring to walk into a room and be a part of a champion group and that's important to them. But rank six probably isn't gonna wake them up in the morning and have them do a little bit more when they're tired or they're sick, right? Or they come back from a long trip. And when they start digging into it, one was, well actually all of them I think they wanted to spend more time with their kids. And it was really about freedom with their family. It was about having flexibility or showing their kids that their mama's a badass. Showing my daughter that mama can do this, mama can do that. There are three ladies that all spoke about this. And that is a bigger why or a more powerful magnet pulling you forward towards your goal than anything else. So always write down why it is. Like what is the driving force behind it? Okay, what is that thing behind it that's moving you? When we started with Prove It Michael, my why was I wanna make $5,000 a month and I wanna walk my son in school and help a million people, exactly those ways. Now I didn't care about the order but those were kind of like, Michael's like, why are you doing this? What's the drive? I go, I need to make $5,000 a month so I can help, I can walk my son to school and I wanna help a million people, okay? Guess what? Every single time Michael talked to me or called me, he found a way to talk about those three things. But if I was tired, he's like, oh, I guess your son's gonna have to stay in daycare again for another month. Like he was an ass. Like he literally just hit me with it. And I'm so grateful he did. If you know somebody's why, now keep in mind a new promoter that comes on might not know what they are doing. If you see in the chat, half the people didn't quite know, like on here don't quite know exactly what this is for them yet. So at that point, you're just trying to pull them close to you, proximity is power and let them borrow your energy moving forward. But if you wanna lead a team and you don't know where you're going, guess what? There's a good chance most of the people are going to get lost, right? Cause they don't have anything to follow. I didn't realize the importance of this mission to a million, how important it was. People were joining my mission as much as they were anything else. They weren't joining Pruvitt yet. They didn't know who Pruvitt was. Like we never had an event like at all. Like we had no calls. There was no company calls. There was no events. There was nothing. It was just Michael and I, like that was it. And so they were following this idea to help more people make a bigger impact. And they were excited that I was a dad that wanted to walk his son to school and that excited them and they were willing to participate until they figured out what they wanted this for. So if you wanna lead a team, be clear about your mission and where you're going. Be clear about your direction and what you're accomplished and people will follow your, they may follow your mission. They may join you in your fight. I hate you, Network. And you're, sorry, I'm changing my language a little bit. So they may join you in your journey so that they can figure out what it is for them. They can figure out the agenda for them. This everybody tracking with me here? That's number one. Have clarity of what you want. And now here's the action step. Tell your, I want to message your team leader, message your friends, tell them what it is. Go to your, who's your best friend that you probably haven't joined Pruvitt yet? I mean, my best friends have all joined and most of them actually all but one actually is not very actively involved, right? They've been doing ketones for seven years but they're not actively involved. Like they just, and I'm okay, they're my best friends and they can be that. But all of them know why I'm doing this. There's not one of them that I haven't told multiple times why I do what I do. Cause they think I'm kind of nuts and crazy most of the time, right? That's okay. They're content with their life. I'm not. That's why I don't live where they live. That's why we only see each other three times a year. Does that make sense? Cause we're just going in different directions. I love them to death but we're going in different directions. But tell them, go call your best friend up Shannon and tell them exactly why you're doing this. And it's not to try to recruit them. It's so that you start believing why you're doing this. Why it's so important. Is that, that's why telling people if you ever read the book, Think and Grow Rich, make a decisive decision, a clear and decisive decision and make a plan, go for it, but tell people where you're going. It act, it talk about it, it says talk about it. And it's super important to talk about it. If you ever watched Josephson McClendon in the third, remember anybody remember the guitar thing that he did? Does anybody remember that? He plucked the guitar and in the room, the other guitars started playing the same note. Does it remember that? Like to me, that's a huge cool metaphor. It's like amazing. But when you talk about where you're going, it's actually your, it's, there's actually science. It's like there's science and writing it down in your brain and there's science and talking about it to out of the world. It's pretty cool. But you want to talk about what you're doing is you're ingrained in yourself, right? You're ingrained in yourself. You're bringing it into your, into you, okay? So that's number one. Number two, Samantha, why don't you tell me just to shut up? Like I get going, I told you I got a lot of energy, but number two, it has a lot to do with McCory and I interviewed Corey Kelvin on this topic because this is where I probably struggle the most is who is your demographic? And people say too often everyone. Corey, is that a good demographic to have? Everyone? No, he's like, ah, who's your demographic? Who are you talking to? So I forgive, I forgive me if I missed the name. She was at the event and we're sitting there, Cameron, LA girl. I don't know why I'm blanking out. Anyway. Veronica. Veronica, if you're on, I apologize. So Veronica is end of the night, farewell dinner, Veronica are sitting down and I'm gonna keep this a little short, but she, I go, Veronica, like what's your, first thing, what's your goal? Like, what are you doing? Like, where is this going for you? And then the second question I asked her was, who do you, like, who are you selling this? Like, who's your market? Who do you focus on? And the first thing that came out of her mouth was MMA fighters. And I'm like, are you an MMA fighter? She's like, I did Muay Thai like a few times. I'm like, awesome. I go, how many conversations do you have with MMA fighters? And she's like, well, I don't really, but I really would, I think they'd be good at this. I think it'd be great they did this. And I'm like, hey, I'm super stoked. If you want to focus on that, you can focus on it and you can crush it. True story. I go, how's that working for you so far? And she's like, it's not. I'm like, awesome. I go, well, right now, if you could have a conversation with a type of person, a type of person right now, I go, who would that be? And you could just have a conversation about anything in life. And she goes, well, I guess a teacher. I go, why is that? She goes, well, I'm a teacher. I'm like, awesome. So I go, if you focused on teachers, you could focus on teachers. You could have a conversation with them and just generally relate to them and about anything that we're doing or anything in life. And she goes, yeah. I'm like, so she's put in all her energy towards MMA fighters, which I'm not against. But I guarantee you, if she took all of her energy and I go, teachers are number one. I go, who's like a teacher in this world? And she goes, well, I guess moms are kind of like teachers. They put a lot of effort into other people. They're always dependent on and they're working with kids and like, awesome. I go, anybody else? She goes, well, kind of nurses are kind of like teachers. They're very service oriented. I'm like, hmm, I go, you can talk to those three demographics really well, right? And she goes, yeah. So the more focus you could be on those demographics, I go, ironically, one of those people are gonna know somebody in the MMA world. Josh Rappkin didn't go to Anthony Pettison and say, Anthony, I need you to do this. It was a roundabout way that it fell into place. The reason why we wrote the protocol for the Tour de France wasn't because I targeted bikers. Does that make sense? I didn't go out and look for bikers. They came to me through a spouse of a spouse of a spouse of a spouse and then they arrived with the Baltimore Orioles starting pitcher did not come to us because we went to the Baltimore Orioles starting pitcher and said, you should drink ketones. Does that make sense? We didn't do that because guess what? I don't know. Well, I do now. I know some old school professional baseball players but not any young guys. Len didn't even smile when I said, there she is. There it is, there it is. But is this making sense? Who are you talking to? Now this is where I struggle the most. I have this weird background where I feel like I can actually, I feel like I can have a conversation with everybody but I constantly have to stay in my lane and this is what Corey said. He's like, think of it this way, Corey, if I butcher this, you can correct it for me but think about it this way. If you have a, think about, you know, like a target, right? The outer ring, then you have a smaller ring and then a smaller ring and then a Bose eye. You want to try to talk to that Bose eye as much as you can. Now this is the art of attraction but it's going to apply to your team also just so you guys know. Like it applies within your own team. He's like, you want to try to target that Bose eye as much as you can and you're going to get, the outer rings are going to come along the way because you're going to have some misses and you're going to attract in other people but who are you really going after? Who are you really trying to attract into this? If Derek comes in, he's performer military dude and I mean, he'll drop an F bomb on you and he'll talk about, you know, guns and like he has a certain personality. If he goes and talks to a bunch of San Francisco peeps in their mid 30s that are eating vegan, like it's not going to go down very well. Does that make sense? Like he's, there's not a lot of relatability there. I know that's a polar example of that but that's what some of us are doing because we're trying to shoot the shotgun approach out of the world. So in the chat, I want you to do me a favor and I want you to write down who is your market? Like who are you talking, like who's your ideal person? Doesn't mean you're not going to get other people. I promise you I've recruited some very variety of types of people. Some of them should have went to Cameron Moss instead of me, to be honest. Like I don't know how but they should have went to her instead. But who's your avatar? Who's that person that you're really, that Samantha Rosen, I did that. Samantha, can you unmute and say yours because I'm pretty sure you know it. We actually, we did this together a while back. Hi. And you asked me, you asked me that question when we were in Mexico. So, and I was just typing it out. So my ideal avatar is women in their 30s to 50s who are looking for growth and looking for themselves who are looking to pursue better and they're looking for the opportunity to learn and grow together with an open mind and an open heart. So what's a couple of things that they might be looking for that would be an attraction to that? What's something that they would be out in the world trying to find, to see that you would be the relatable one to them? Personal development, maybe it's business development, maybe it's better energy, better focus, better mood. Is that really, is that what you're asking me, like what benefits? Yeah, someone who's looking for themselves. Like I heard somebody say the other day, yesterday actually, that they only work with people who are looking for growth outside of like just what we are doing here. And it really stuck with me because I've worked with so many people who weren't looking for that. And I did get caught up in like, trying to like chase and force when I'm like, I see so much potential. Like you said, it comes to you, it lands in your lap when you're open to it and you know what you're looking for instead of just being like Christopher Columbus and sailing the ocean blue without a, one of those things, a compass. Yeah, so really knowing that it's women in their thirties to fifties who are looking for better, looking for more, looking to grow with an open mind and an open heart. So those are the same women that are searching certain things. And why that matters is it's easy. Sam's been there. She's actually very skilled in that world. She could be an instructor of that topic. And so it's an easy conversation for her to have. They can talk about multiple things not just selling ketones. And so who are you looking for is really, it's just super, super important. And the more that you're focused and you can dial into that avatar, the actually easier it gets. It's actually easier to do social media posting. It's easier to make a decision of what event you're gonna go to out in town. She's not gonna go to a bodybuilding gym with a bunch of old dudes. Does that make sense? Now she would have five years ago and she would have signed up half of them, right? Or right? She would have- But then the day they're like, she's like, I think they just wanna like pick me up. I don't know what the intention is here. Like you see how she signed them all up and it created this excitement. And then she's like, no, I wanna build a business. And they're like, well, they're trying to figure it out. Well, like maybe she's interested in something else. Like that was normal because she was in the wrong, she had the wrong focus and the wrong type of people that she was going after. Now it's not that way. It's very clear message. And so I want you to think about this and write this down. Be serious. And this is where you can work with your mentors on this and you can work with your team leaders on this. Cause a lot of times if you're just overly confused and I'm gonna challenge you, you can't find everybody. You can't just say, I wanna help everybody. Right now I would tell you if you say, I only wanna help kids. Well, right now we don't have an approval on helping kids drink ketones. So you gotta have to do the pivot on here. You're gonna have to go to the mall, okay? I've gotten that one a few times. Like who's gonna really get the kid to drink ketones anyway? Not you, their mom is. So go back to the mom side of it. I just wanted to put that disclaimer on there. Mary Newport, who is one of the leading brain experts in the entire world, she would help more people with age decline memory loss if she focused on fat loss for 35 to 55 year old women. A, cause that's her story by the way. Her personal story, she lost a bunch of weight, right? And then she could educate them on why their parents need her books and everything else. Does this make any sense? Because it's actually a better demographic for her. But she's very specific. She's very clear about who she's talking to and she will keep going that way, which is great. But now they're here and there. I lost my train of thought, apologize. So really specifically, who is your demographic? And the more you can isolate and find that demographic, the more you can hit the bozai, the easier it'll be because you know exactly who you're talking to. Is anybody in the chat right now I need to help myself first. And Michelle, yeah, if you need to help yourself, great, but who are you? Talk to yourself to the world and you'll get great success if that makes any sense. Talk to yourself first. So I'm gonna pause for a second. So these are the two tips. Number one is where are you going? What's your goal for this? What, be clear about that. Number two is who are you talking to? What's your target market that you wanna talk to? I wanna end it with this and then I'm gonna open it up. I was on a flight from LA to Miami and Natalie Kilbourne's mentor gets on the flight. I didn't know it was him, but I'd heard about this guy a lot. And they did a, for like three years in a row, they did a billion dollars in sales of a product that I wouldn't probably ever consume. Just like it's not a super like healthy, healthy product. Three billion dollars a year in a row, they sold this product that is like, I wouldn't recommend it to my mom. And I finally, I asked him, I go, one of the pieces of advice he gave me is for all the champs and up. Second piece of advice is this one. I go, who's your target market? Without Batten and I, this is exactly what he said. 43 year old women that go to McDonald's. That's it. He goes, we basically, that's what we're talking to. 43 year old women that go to McDonald's. He goes, we know that our shake is healthier than McDonald's. So you just take that one meal away and you give them a shake instead. That's all they sold. Now, did they get people in the thirties? Did they get dudes? Yes, did they get business people? And then it was three, get three years is free. Get three years is free. They had this little rhythm, right? So what happened was they're like, hey, you know, if you want to lose some weight, all you have to do is just replace your Burger King with one, with one of these. That's all they did. They didn't do anything else. Our product is so smart. Keytones are so amazing. It actually can confuse people of what, how simple it really is. I was telling Norma yesterday, I go, this is simpler than we're ever gonna make it. I go, we have to make it simple. So who's your demographic? And Samantha and I are kind of in a line here and I'm making a big shift away from fat loss because I realize I just don't have a lot in common. I can coach them, but I don't not have a lot of common, a lot in common people that need to lose a lot of weight. I can be their coach, but I don't have a lot of relatability to that. But brain focus and energy game on all day long. And I realized that's a better niche for me. It's a better focus for me. So I'm actually making a little pivot. And so, but I want you to think about it is who's your 43 year old woman that goes to McDonald's? And the truth is, is somebody could steal that one. If you're 43 and you are 42, 40 year old and you went to McDonald's before I'll prove it on a regular basis and you don't anymore, then that's your, that can be your target market. You could be just say, hey, listen, that's where I'm gonna go. It's 40, if women in their 40s that go to McDonald's, that's what I'm gonna focus on. Replace this with that and you're gonna be golden. Change your life forever. And you'll become a beast in this thing. I'm just telling you. And it's very specific. Cause now if you start talking about something other than like organic and talk about grass fed cows, well, guess what? You just lost your whole audience. Does that make sense? People in their 40s that go to McDonald's don't talk about organic food ever. It's not even a thought that stresses them out. They think you're from San Francisco. They think you're weird, right? So you stay in your lane. That's what Corey would tell you. Dustin, get back in your lane. You just went a little off track and you're gonna lose them. You're gonna lose them. Get back over here, get back over here. And guess what? There'll always be 40 year old women going to McDonald's. That's not gonna end anytime soon. We're gonna try to put them out but it's gonna take 20, 30, 40, 50, 100 years to do that. So there's plenty of people to talk to that they'll never run out. Does that make sense? Is anybody tracking with me? Cool. I'm gonna pause for one second. I know Corey, I talked about target market. I don't know if you want to clean that up at all. And then Samantha and Camerona, one of you guys want to talk about the new flavor drop and how they can reach out to everybody. That'd be awesome. Yeah, can I just say, can you hear me? Yes, sir. Awesome. No, Dustin, you nailed it. I just want to add on what you said. And by the way, this concept of the bullseye and just so you all know, I used to work for Gatorade. This is literally Gatorade's marketing strategy. And I know I've said this before but Gatorade, literally, if you watch a Gatorade ad on TV or ESPN, their advertisements are all hard hitting on the elite athlete. Now, is everyone that drinks Gatorade an elite athlete? No, 40% of their business comes from people that sit on the couch and drink Gatorade. But guess what? They aspire to be that so they're gonna drink it. And so it's the same concept. And one thing I wanted to say if as you build your avatar, I think it's great to have an age group. Obviously you need to narrow it down but even go a little further. Like where do these people shop? I love the McDonald's concept. Where do they eat? What do they buy? Like literally narrowed name this avatar. I created a name for them. And by the way, I'm an author so this is what I do when I create books and write books is I created an avatar. Who's gonna be the ideal reader? Who's gonna read my book? Same thing when you're sharing ketones. Who is gonna be the person that's gonna purchase from you? And it might be already somebody that you already know and you can just create that from the person that you know. But it's one thing to write it down but it's nothing to know that person. So like if your avatar is 43 year olds that go to McDonald's, 43 are the ones that go to McDonald's. Well, Dustin was talking about organic food but like it's one thing to write it down but you have to know exactly who that person is. And then you talk about what that person does. You identify problems that they have in their lives and then you have a solution, right? So I think that's really where the key is be as specific as possible. And then make sure everything that you talk about can solve a problem of Penny or Jackie or Denise or Kara, whoever you named your avatar. Like that's who you wanna speak to every time you're talking. And guess what? Those outer rings, yeah, some people are gonna hear what you're saying. The target's gonna hit on the outer rings but if you can nail that bullseye every time you're gonna attract other people. I've never thought about that. Like, I love it. I don't know my name. I'm going after, is it the Karen? I don't know the story behind Karen but Karen name is now kind of in wreck for the world apparently with all the don't be a Karen. But like who is a Karen? Where does Karen, isn't that true? Has that happened? Didn't that happen like socially or something to Karen? I don't know. Anyway, I thought it was funny but like be specific to that. Like that is really cool. Like where did they shop? But what you're doing is you're figuring out who that is so you can talk to them. You can create solutions for them. You can identify to them or relate to them Brian had said and Michael, you've heard Michael say this give up credibility but it's relatability is the secret and then lead them to somewhere. You're relating to them and you're leading them out to somewhere. You're giving them a solution and being that leader that you wanna be. So, and give them a name. I like that. Appreciate you Corey. Thank you for doing that and sharing that. Cameron or anybody that has the skills or wants to do it. Can you guys, just we have a new keto cream dropping it's toffee. Oh, Cameron has it right there. So can you wanna share a little tip? If you don't mind. I'll send up. I'll definitely send it over to Sam for some great tips but it's better toffee. I have not tried it yet. I will be trying it today and I'll share in chats and stuff like that or if anybody has it, whoever has it share it in your chats what it tastes like cause you know that's what people always say but I'd love to have a message ready for my VIP list. If you guys listen to me anywhere you know I talk about VIP list all the time. Those are the first people that I go to when something drops or when something's coming and then also just all my keto cream drinkers. So I'll toss it over to Sam for some more awesome tips. Thank you. Thank you. Thank you Cameron. So okay, I wrote down a couple of ideas when you said new flavor and this is where my brain goes immediately. First thing I'm gonna do is I'm gonna tell you guys what I mean by the word social spread. So when I say social spread that means whatever it is that I'm talking about is gonna be spread on every square inch of my social media on every platform, on every option that that platform has to offer. If for example, I wrote here story info you wanna share the benefits of collagen share the benefits of MCT share the benefits of even high quality coffee everywhere. And here's a tip, okay? Because I didn't know every benefit of all these things when I first started sharing on social. What I did was I literally just Googled it or I watched a Prove It TV video that explains it. I took my little bullet point notes like when I was in middle school and my health my son do this last night. And then I shared that information that I had just learned with everybody on my social spread. So if you were to take collagen, MCT, coffee all the things that are tied to keto cream and social spread it, make a real about it. Make a Facebook post about it. Make a story about it. Talk about the flavor like Cameron mentioned people love talking and thinking about flavors. When they love a flavor you can say it out loud and make their mouth water. You can describe it and literally make their mouth water talking about the toffee or what it's better toffee. Is that how you say it? So find ways to share that through your social spread everywhere, like I challenge you all how many places on social media can you talk about coffee, MCT, collagen, toffee? Ask questions like what do you drink in your morning? What do you add to your morning coffee? Oh my gosh, that's a good one. I'm doing that. You can put that in your story. You can make a literally make a TikTok of you or a real drinking coffee, smiling, putting it down and not doing anything and have a little box up here that says what do you add to your morning coffee? And that could be a post that'll create engagement. And once you get those people engaging you can talk to them. They're talking to you. They're engaging with your posts. It's not weird for you to talk back. It would be weird for you not to talk back, right? So message them like, hey, oh my gosh I saw you added this stuff to your coffee. I started using this because of XYZ. You should check it out. Are you open to checking it out? Do you wanna check it out? It's so good. Have you ever tried it before? That's a great question. Have you ever tried this stuff before? It's so good. These are like little tips that you can just social spread everywhere, social spread. You can social spread it everywhere. So think about what your ideal avatar, why would your ideal avatar drink coffee? There's different reasons why people drink coffee, right? Some people are on a fat loss journey. Maybe they're fasting, they can just do coffee and they wanna incorporate keto cream. Maybe some people are like coffee drinkers all day long. That's cool too. Have four pox keto cream a day, whatever, right? Help people where they're at, talk to your ideal avatar and share with them why they would wanna drink coffee because you know really why your ideal avatar wants to drink coffee already because they're your ideal avatar. You're creating it, you're manifesting it. So yeah, that's my, I think that, oh, and recipes. If you have any keto cream recipes that you've made in the past, taking pictures of, maybe set up your keto cream with your unsweetened dominant milk, cold brew coffee, cinnamon, whatever, throw it in a blender, do what you do, boom, social spread that. That's a post, that's an image, that's a story, that's a reel, that's all the things. So those are my tips, okay, love you. Awesome, appreciate you guys. And then if you don't know how to use it, if you have a bigger team, you know how to use insights, get on there and start playing around with insights. Go to community and up on the right hand side, go to insights and you can search keto cream and everybody that's ever bought keto cream, you can message them. So that's an easy way. Hey, do you know about the new flavor that come out? And by the way, it tastes like a creamy toffee. Just so you know, it tastes like toffee, Cameron. I just wanted to let you know what it tastes like. But think about your avatar again, I was just thinking about this, like what would a 43 year old woman that goes to McDonald's, what would she need from keto cream? Like what kind of lotion does, face lotion does she need? I don't know, I'm making shit up now in my head, but I think that's really cool that you can get creative with what our product does to what she might need, or she's buying at the Dollar Tree, if that's where she shops. But like what would that look like? So that's kind of fun to think about that in great details. I would tell you get a pen to the paper out and by the end of the day have a list of everything that your avatar is or isn't, to what shoes she buys, where she shops, where, you know, or he, you know, I see Rick on here, big into Kettlebell. I mean he loves Kettlebell, and he's lost a hundred pounds. Like who is that you're talking to and what do they look like? Do they wear glasses? You know, do they go to the tanning bed? I don't know. Like nobody's crushed the tanning bed world. Like if you're a tanner and you use the tan all the time, man, there's a huge opportunity there. Like I'm talking huge because you think they care about how they look? Damn right they do. Like that's just a huge opportunity to talk about so many different things in that space. So appreciate you Cameron, appreciate you Corey, Sam, everybody that was on today. This is recorded. There's a YouTube channel of all the trainings and coaches that we do on and I'll send it out or if you haven't gotten to get it. And let's have some super fun. He had a tanning salon in Florida selling nice. Appreciate you all. Everybody that went to Mexico is super, super awesome and I'll tell you, if you haven't got your hacking better ticket and if you can make it to hacking better, come to hacking better. I promise you, it's everybody that went to Mexico is like you gotta come to hacking better. And I'm on a call here in about three hours, two and a half hours for what we're gonna be rolling out and hacking better. And unfortunately I can't tell you all but what I'm just gonna say, you want more irons in the fire in the next 30 days and you've ever had in the history of Provid because we're about to go fast. And if you were there when we first started Provid Cameron, how like, how simple it was, how like it was just simple, simple, simple, simple. You guys, it's gonna be very simple. A new promoter is gonna be able to come on and go, I know exactly what I need to do. I don't have to ask really many questions besides how do I talk to more people? No questions on the logistical side of it, of figuring out math and how much do I need and how much BV, all that crap is being shifted and going in a whole other direction. And so you wanna have lots of energy bringing in lots of people from now to then because we're gonna see a huge polar shift that's coming and it's gonna be the lightning speed and it's super fun. So all right, y'all, appreciate you, appreciate you, appreciate you, thank you so much. Lynn, did you have a question? Oh. No. No. All right, I appreciate y'all. Have a great, great, great weekend and hit me up. I wanna see goals, I wanna see your avatar, share it to as many people so it gets clear to you, the reason you share it so you know, it's not, and you put it out in the universe. Let them know who you're going for, okay? Share that from your heart. Bye, y'all.