 Thank you everyone. What if I tell you after my session you will going to save six hour per week and 400% increase in your return of marketing investment? Does it sound interesting? cool So I'm Afsana Rahman I'm working with WP developer Helping their name with marketing and business development. I Will be talking about marketing automation strategies that you can use for your business to grow and Optimize the conversion rate so yesterday. I was talking with a friend Who might be interested about? marketing automation Strategies and who can get benefited from it. So I figure out there could be two different type of people One who has their business established business. They are probably already using marketing automation in some ways then again they might want to Optimize their Marketing automation Strategies and then there could be people like blogger freelancer and People who are wearing so many hats together. So For those kind of people marketing automation is very common term We are listening and we are reading a lot of articles about it But people get confused should they use it? because there are Me it's like if you are putting automation you are basically putting bots and robots and there could be Setbacks from those so I will be talking about different strategies From my last three years experience I have been working with mostly WordPress product companies and Used a lot of you could say like hundred of marketing automation tools and From all of those tools. I figure out Which one works best for the companies and there are also a lot of tools that doesn't work Or you can probably don't get enough result from it So I will break down my experience in four Strategies four campaigns that you can Learn from me and probably utilize it for your business Before I get started. I wanted to make sure this strategies and Marketing automation and everything we learn from internet. It never goes straight It's not going to be something like what I will tell you and you will just implement it and you will get result It never happens, right? So you have to Manipulate it and you have to optimize it for your business based on your audience and based on your preference, right? So how many of you have used paint media for your business? I see very few so I'm guessing most of the people are Using someone else for managing their paint media For paint media There are what we do. We want people to know about our product our business, right? So we want more traffic. How do we get traffic? We set up Google AdWords campaigns search campaigns. So we target the specific keywords and people When they search for that specific keywords, they Land in your website. They get to know about your business, right? So first we set Google AdWords search campaign In those areas, I will show how marketing automation can Do it in a very different way like setting up AdWords ads or Anything this takes a lot of time and marketing automation is all about saving time and Optimize whatever you are doing it not necessarily it has to be Just conversion for sale. It could be conversion for your blocked off traffic or anything so What about? you put a Google AdWords campaign You are targeting people in your website. They are landing in your website You are showing what you are providing probably service or tools What then? According to the stat 89 percent people actually don't buy your product did drop by your website and they Just got away so What you can do with marketing automation is you set a rules you Bring your traffic to your website and after five days or probably three days when they didn't buy your website you get to put them in a Retargeting ad campaign. So in retargeting ad campaign, you will show them very different Ad because you have first create awareness You have shown them what is your product about Next after three days you put them in a retargeting campaign. So they will go to a different website and They will show about They will get about your product in this case. You are probably telling them the exclusive benefits you can offer them or exclusively Benefit they can get from your product, right? so after You you run that campaign for seven days and Then what you can do is like After seven days you put a different campaign in social media where? You will be show up video. We all know that video ads effects Get more better result than the text that right so If you put a different different content in different different ways You are getting them You are letting them know in different different state of your business it could be like When you are adding them in first search campaign, they are basically knowing the Our they are creating our then they are you are making them Know a more more about your product and you are making video. So if they purchase your product they get out of the list and you can do it all By marketing automation, you don't have to put the campaign differently You said that at first and it will happen manually when they convert they will get out from out from the list and The rest who are not converting they will keep seeing your ads throughout the different different session so and then I have try different tools for doing this most recommended tools are For search and campaign most people use Google AdWords Then for retargeting we have different solution like Adpresso and a lot of things but I personally prefer perfect audience for retargeting campaign and then and there are Facebook ad Where you can put them? your audience list and retarget them in pre-roll ad and site ad Most of the people we we get Very irritated when we see pre-roll ad in Facebook. Have you have you ever seen the pre-roll ad in Facebook? Like we see ads You see a video and in the middle of video. They keep playing different ad How do we feel? It feels irritating, but the Stat shows it this kind of ad actually works a lot for most of the small businesses So this is the thing you can consider about ad funnel. You set up in a way that you don't have to put a lot of effort every day rather you will You Rather you will have different kind of Automation that will do the work for you and then comes the automate your social media Do we have any social media manager here? I see one hand to hand And do you guys use any social media? management tools Hotsuit, okay so Most of the business Even if we don't talk about business even for your personal website We write a content and what do we do? We put it in Facebook and then we go to Twitter and put Post this from Twitter, right? so in those cases what we can do is like Using social media automation tools to manage your social media content and just create a content in social media tools and Finish publish it in every different platform There are my recommended tools for social media management and They are marketing automation Okay So and marketing if we talk about marketing automation email marketing is Most effective one and most use one I think so what you can do is like if you are using market email list and sending your customer to Different email you can put our on-mording series where you will talk about Your product and benefit of it and probably you will ask them to get connected with the community or your other user where you are Putting a different content. So if they open You send them a different content if they don't open you send them another different content. So That could be Different type of campaign for my on-boarding and more. So this will be my recommended tools for email marketing automation I'm already out of time. I think okay. Let me finish And then there comes the marketing reports For all of the marketer when we put different type of campaign At the end of the month or at the end of the campaign We need reports to measure if our marketing effort was effective or not So then come the marketing report, but it gets a too much time to create report but using Google Data Studio or Funnier or does this this kind of tools you can also automate your Marketing reports and then you don't have to make it by yourself. It will be Prepare all by a using AI and give you the result of what you have done Is it go through well or you can optimize it based on your? performance That's all about my session One quick question, one quick question. Oh, yeah anybody No, okay See you heads up Roy. Oh, it's uh, thank you very much. Thank you. Thank you. Thank you We have like a minute