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Published on Dec 19, 2011
In an act of holiday spirit and kindness, MINI Canada marked three-foot helium balloons with a message that said, "YOUR MINI IS PARKED HERE" and attached to every MINI parked in the lot. When MINI drivers were done their shopping, they were able to simply scan the sea of automobiles and easily pick out their MINI, giving them the ability to "unpark" faster and get back on the road.