 One of the principles of my business that has been so helpful for me is I get to quality Through quantity and by the way, there's my sweet dog buddy there. I get to quality through quantity So what I mean by it and I'll use my my own videos as an example You know that I make a bunch of videos, right? And not all of my videos are great In fact, probably most of them are not that great but because I've made so many it's inevitable that a few of them are actually quite good and The key that I've discovered is not to judge myself but to stay faithful and consistent to the quantity and Allow the quality to take care of itself because I've discovered that if I keep on creating videos or writing articles or putting things on social media Just by the practice of doing that again and again. I Get more skillful at it at the very least I get used to doing it I get familiar with the tools and the practice of doing it it becomes something that is That I build a muscle in doing and therefore I get better about it over time and you can do the same thing You make your first video. It's not very good. Maybe you make your fifth video It's a little bit better or at least you're more accustomed to it. You're more used to the doing it You've you've learned a bit better about ignoring the fear That's part of the quantity if we focus on the quantity. We will learn to ignore the negativity such as the fear and the hesitation My wife's playing with my dog there getting a little squeaky ball we will learn to ignore the fear and the hesitation and and therefore quantity becomes even easier over time and if we Learn to ignore the fear and learn to ignore the self-judgment and just keep doing it We're going to become more skillful over time and quality will take care of itself because the another important part of this is that Quantity allows our audience more options To tell us what they found useful and entertaining and helpful If we only put one thing out every now and then we're giving our audience very limited options, right? So through quantity we get to quality one more piece of this is to be aware that Your content is not going to be seen by all of your audience all the time Not every piece when I put out a video. I know that Only some of my audience is going to see any one video and it might be a different part of my audience every time It's just the nature of statistics same thing with your audience Whether you have 10 people in your audience or a thousand people not all of your audience is going to see all of your videos all The time right only some of them will see so so just expect that your audience will only catch some of your content So if you put out a greater quantity of content You give a greater chance for your audience to catch your content Then if you only put out something every now and then the common objection to the quantity This idea right is oh, but George I want to spend a lot of time making something really good and then put it out there. Well, I'll just say this All of us are actually getting to quality through quantity Some of us are just more self-judgmental perhaps and only put out a very small quantity and Therefore they get to quality even more slowly. Do you see what I mean? So if you only put out something once a month, right? You're only building your skills once a month Whereas I put out videos three times a week. So I'm building my skills a lot more rapidly now You don't have to do three times a week videos. I'm not saying that's what you need to do But my encouragement to you is to try to grow your quantity to a measure that you can sustain Okay Do more maybe until you get to a maximum sustainable Rhythm and then try to stay faithful and consistent to that and you will build your skills more quickly and You will discover you will understand your audience better and get to quality more quickly So I hope this is helpful Remember not to judge ourselves. Let give our audience more options to tell us what's useful And let's get to quality through quantity