 So what we're gonna do here is we're gonna add the pixel to the page and we're gonna also set up a custom conversion. So this is the thank you page. We're gonna also make sure that the same pixel is on the opt-in page, right? So let's hit settings to the left and let's go to tracking. And then what we're gonna do is we're gonna scroll down and we're gonna delete this pixel. Let's get rid of that one. Let's start from scratch. Just copy the whole thing, delete the whole thing. And then now let's go into the events manager and let's make sure that, and in fact, let's delete these. So hit manage, let's get rid of these ones, manage and then click the drop down next to rename and then delete. So let's delete that one, let's delete the 15 miles, delete the seller guide, let's delete all of them. And we're gonna just start from scratch. Okay, so now what we'll do is we'll make sure that we have the right pixel. So hit three lines to the left and go back to events manager. And then over here, we wanna make sure that we're using just one pixel. So no, we're not gonna do anything right there. So let's make sure that this is the right one here. It's RSV sells homes, right? Hit the drop down to the top right. What other accounts do you have in there? Okay, so the top one, we want the top one the one with the profile picture. Yeah, the one with the funky picture. Yep, there we go. So it's that top one that we want. We're not gonna use junk pixel. We're not gonna use the third one down. We're gonna use this top one, okay? So verify your website domain. It should have been verified. Let's double check that real quick. Go to the three lines to the left and click on business settings. And then let's go to brand safety, to the left, brand safety down, and then you'll see domains. Okay, so that's verified, rfsellerguide.com. That's already, so we're good there. Okay, so let's hit the three lines. Let's go back to events manager. And then sometimes you'll see notifications here which just disregarded the three dots to the top right next to the, yeah, those three dots. And then just click on ignore or mark complete or whatever, it's fine. Okay, so now scroll down. So this is where this pixel that click on add events that drop down to the left add events and then from a new website. We're gonna go from a new website and then click on install code manually. And then we're going to, so go ahead and click on go to pixel overview. This is a new little setup here. Click on install base code, the top left install base code. And then right here, copy code. Okay, this is our pixel. So this is the one we're using. So go back to Cartra, paste it in. And then what we wanna do is we wanna apply it, save progress actions in the top right, save progress, publish live. And when you publish it live, you always wanna get the actual, yeah, publish live. And then we wanna get the link and open it up in a new tab just so Facebook can read it for the first, you can copy the whole thing. But yeah, you can do it that way either way. But yeah, so that way Facebook can now read it again for the first time, we get a new fresh view. So that's the thank you page. Now let's go back, leave it open. Or yeah, don't X out, just leave it here. Go back to Cartra. Now let's close actions, return a dashboard. Actually copy the pixel again from here. You might as well just grab it from here real quick. Copy the whole damn thing. Make sure it's all of it. Make sure you've got all of it. Okay, that should have been all of it. Okay, so we copy all of it and then now let's actions return a dashboard. And then we're gonna put the same thing on the landing page. So we'll hit tracking code on the landing page. We'll get rid of this one, put the new one, and then apply. Okay, and then save progress, publish live, grab the link, open it up in a new tab. And then we'll return to dashboard, save progress, publish live. Okay, so now we know that these two pages have the right pixel. Now what we wanna do real quick also is we wanna make sure that that same pixel is on the call confirm page. So yeah, so go ahead and check your pixel helper. Yeah, go ahead and close. And then you can return a dashboard. We'll have to grab the pixel again, but that's fine. But go back to the thank you page, go back to the opt-in page at the top and just check your pixel helper. So we should be seeing the same pixel. No, go open up the page. Yeah, right there. So check your pixel helper, that's 7883. And then the other one, 7883. Okay, so we have the same pixel. Let's do the same pixel. We're gonna have to grab it from the events manager again. Oh, I should still have it on copy paste. Are you sure? I think you copy the link. You just opened up the cartridge page. Okay. But do it again, yeah, copy code. Yeah, so now let's go to the call confirm page because that one's important as well, call confirm. So we'll edit and let's add the pixel here as well. Okay, so this is our call confirm page. Wanna make sure that the pixel is on this page as well. Yeah, perfect. Okay, cool. So now we have our three pages, landing page, thank you page, call confirm page. So let's focus on these three pages. So now let's go to the events manager and let's, yeah, let's close that part out. You always wanna close that part out, the cartridge, go back to cartridge. Yeah, close this out and then return to dashboard. Try to never leave it idling like that. Always save it in exit. Okay, cool. So we're good there. Now let's go to the events manager and what we're gonna do is we're gonna set up our custom conversion. So click the three lines to the left and go back to the events manager. And then to the left, you're gonna see the blue triangle, hover over that, click on custom conversions. Okay, so now we're gonna create custom conversion. All URL traffic, let's click on that dropdown. Yeah, go to name the conversion. This is seller guide leads or something like that, whatever sellers guide leads. Yeah. Okay, that's the name of your conversion. Okay, so now hit the dropdown conversion event, all URL. Let's go to actually, no, actually I'm sorry, leave that there. Click on select your own category. It's select your own category and then hit that dropdown. And then so now we're gonna go down to lead. So we're gonna categorize this as a lead, but we're gonna make it very specific and it's those who land on this link. So paste in that link at the bottom. So this is our thing, actually I don't think you have it. Click, go to the thank you page at the top. Schedule your call now, I believe it is. Yeah, this one. Grab everything except for the www. Yeah, make sure you don't, yeah, just the letters. Perfect. Okay, so this is the thank you page. This is our custom conversion. So we're gonna paste it in there and then we're gonna, yeah, so we have all that, all that's good. Okay, perfect. So we're good. So say let's go to create. Okay, so now we're going to the new setup. So go to settings right here. And then so over here, over here, what we wanna do is just make sure that we have scroll to the left and go to custom conversions. Okay, so we're gonna, so just add events, click on, click on add assets, excuse me, add assets to the right, add assets. And then go ahead and tight, click on that circle, RSFence. Yeah, click on that one and then add it. Okay, cool. So that was added. That was so important. The custom conversion needs to be connected to click on connected assets to, what did we just connect? We just, to the right, connected assets. We just connected the add account. So the custom conversion needs to be connected to the add account. That's what we just did right there. Okay. Okay, so now let's go back to the other events manager tab that's open to the left. And now we're gonna go to number two. So go to web configurations. So now we're gonna just configure it over here as well. So let's get rid of these ones. We don't, unless you need that one, is that your bright cloud? I don't know what this is. I don't know what that is either. So to the very, very right, hit that dropdown and go to, yeah, I don't know where this came from. Yeah, I don't know what this is. Okay, so, yeah, I don't know what that is, but click on the top one. So let's just go to the RSFence. Yeah, click on that one and then go ahead and click on. So let's, these are all, yeah, these are all older ones. Yeah, so click on edit. Okay, so now let's get rid of all of these. I don't know where these came from, but let's get rid of all of them. To the very, very right, you're gonna hit the X. We just need one of them right here. So X out, X out, X out, and even X out of this one. Let's start from scratch, scratch, X out. Okay, so now click on add event, top right, and then hit the dropdown, go to custom conversion, and then choose an event, you're gonna see yours. There's your seller guide leads. I don't know how your shit got all messed up, Rebecca. I don't either. What the hell's going on here? I told you. You can all of this already. I told you it stopped working, and you're like, no, it's working. I promise it's not. And that's when I turned to Facebook, because I thought, well, if it looks like it's working on one end, but it's not working on the other end, maybe Facebook is the one that can help me, and that's, yeah. I am your Facebook, Rebecca. I am your Facebook. Yes. You're my Yoda. I'm your Yoda. So click apply, and so that's all we need right there. Click apply, and we're good. So yes, I confirm, and then apply. Okay, so now here's what we do. We activate the actual conversion event. So now what we're gonna do is we're gonna go to, go to the three lines to the left and click on, click on events manager. Let's click on events manager. And so now let's go to the blue triangle and then hover over that and click on custom conversions. And so now you'll see it over here in active. This is the new custom conversion we just set up. So now go to the actual thank you page up at the top, schedule your call now, and refresh this page. So if you refresh it, now Facebook reads the pixel again, and now they read the new, yeah, close out that other one. Yeah, close out that one. So now they just read the new pixel, they just read the new custom conversion. So if you refresh this page, active. So fell to load, yeah, that's fine. That's just a random error. But now the pixel, or now the custom conversion is active. So now what we just do, we just added the new pixel to the three pages, right? Landing page, thank you page, call confirm page. The custom conversion is set up around the thank you page. Okay, now what you also wanna do is make sure that there's a custom audience set up around the thank you page as well. Custom audience around all three pages, really. So let's just double check that, hit the three lines, go to audiences. And so let's see what audiences we have set up. So, okay, so we have special ad audiences. So the, yeah, you have, I don't know where the US 1%, those are lookalike audiences, but I don't know why you would set those up right now. Those are not either. Because it was US, I didn't mean to do the US. Check the box and just delete it. So just, yeah, hit that and then hit delete. Yeah, let's just clean this up really, really quick. The US 1%, you don't need, you don't need those ones. And so what we'll do is let's go to, let's go to, you got scheduled appointments, seller guide, car video one, which are video ones, which are good. What we wanna do is we wanna do the seller guide, opt in page visitors only, and then seller guide leads. So let's edit this real quick, click edit. Let's make sure this is the right link, which it should be. So scroll down, you'll see the link right here, so yeah, perfect. So here is an audience of visitors only. We're excluding anyone who has ever landed on the thank you page, which is call confirmed and schedule call now, or schedule call now and call confirm for the appointment. So it's visitors only. So that's good, that's a good audience. Let's just go and exit out your find there or update audience, whatever, but you're fine there. So exit out the seller, uncheck that and then check the seller guide leads. Seller guide leads down. So check this one, edit this one. So this is schedule call now, so that's good. That's the link, right? Schedule call now, right? Schedule call now. So you're good there. You don't need to exclude anyone there. So the audiences are there perfect. So now, as we go and run a conversions ad, hit three lines and I'll just walk you to the beginning part, we can run an ad later, but click on ad manager. So again, before you had the conversion event under lead, quote unquote lead, but again, it is lead, but it's not that word, it's your word, which is seller's guide lead. That's your word, that's your custom conversions. So if we start from scratch, hit the green button, create and let's go to conversions and then just hit continue. And then, so now as we just go, special ad categories go housing. So now as we go to and just hit next, as we go to the second step, which is the ad set level, that's the campaign level, the first level, the second level is the ad set level, step, step, step two. This is the ad set level. So now as we scroll down, we'll see our pixel, there's our pixel seven, eight, eight, three, there's our conversion event. So you had lead, right? Should have been that. So now as we come in, it's there by default. Sometimes it's not there by default. So X out, sometimes it's not there. Sometimes you'll see it red where there's nothing there and it's just blank. You'll have to hit click, hit the dropdown and find your custom conversion, which it's right there. But yeah, you went down and you clicked on lead, but no, we have our custom one. Okay. That's it right there. Oh my God. Okay. And then the rest of it should be the same from here on out, right? Yeah, everything else is the same. Yeah, and then post it on the business page first, come over to the third step. Do I use the same audience? You, if you're retargeting, yeah, if you're retargeting, you can click inside the box, search existing audiences and you'll just see a dropdown of all your audiences. Okay. So I would be retargeting video, so 15 seconds for example, and then retargeting opt-in page visitors only. And then what you'll be doing, since you're now capturing leads, what you'll also do, so you're always retargeting those who are watching videos, previous videos, you're always retargeting page visitors only. And then you're always excluding, you're always excluding. So click away, click away. Click away, like just, you're right there. And then you're always excluding leads. So click exclude. Now what we're gonna do, click in the box, now you're going to exclude leads and maybe even any appointments. So as you start to get appointments, you'll start to exclude that audience as well. Okay. Right, so, but for sure it's your lead since leads are coming in, you'll wanna exclude that lead audience. Okay. Right, so you got the custom conversion, that's one thing, but then you got the audience, that's another. So you're excluding the audiences, the audience of leads. They don't need to keep seeing your ads. Okay. Okay, so we have a new pixel, we have a new custom conversion. Your audiences are good and that's how you do the damn thing. Perfect.