Twenty-First Century Waterfall




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Published on Jul 29, 2007

Computer animation comparing the
US rate of plastic water bottle
recycling (approx. 100
bottles/second) to the nonrecycled
rate (approx. 845 bottles/second;
see image) for 2005.

This computer animation was made to
raise awareness about bottled
water, and its surprisingly poor
recycling rates. Since its recent
popularization, bottled water (in
all its flavors) has become
ironically one of the most
consumed, yet least recycled
beverages. For example, it is
estimated that in 2005 alone
approximately 30 billion plastic
water bottles were purchased in the
US, with only about 12% recycled
(in part due to out-dated deposit
laws), and the remaining 25 billion
bottles landfilled, littered or

Reduce, reuse, recycle. Innovate.

Project webpage:


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