 My first realisation that there was a huge amount of waste of food going on was when I owned a little bar and at the end of service every day the chef would scrape all this product out of the fridge into the bins and that was kind of when my interest was first peaked and I realised before that I was just walking around asleep at the wheel. In fact the equivalent of 561 semi-trailers of food going to waste every single day in Australia and that's just in the commercial and industrial food space. So we need to step up and that's how I came up with the idea of technology being a real solution for the problem of food waste. UMEI is an online marketplace for the sale of surplus food. Sustainability in small business I think is vitally important, a trend that we've really seen consumers wanting to know more about what we do. For small businesses in particular if you are doing something in a sustainability space it's such a critical thing that you advertise that. From the viewpoint of Australian industry we've returned over five million dollars to Australian farmers and Australian manufacturers. Product that might otherwise go to waste so it's a win for the environment. We've got a win for the buyers because they're able to buy products at a reduced rate and it's a win for the supplier because they are able to see a return for product that they would normally have to pay to bury. So it's a no-brainer really, you wouldn't think it would be hard but it appears common sense as a rare commodity today. Mission Creep is one of the single biggest killers of social enterprise and for-purpose businesses. I understand why it's such a challenge. When you're on your knees financially which they will guarantee be a time and you suddenly get an opportunity to maybe make some money but it's not really in line with your mission saying no to that is really hard. But it is so important because that's where your credibility and your point of difference comes from. You've got to back your mission. So the single most important piece of advice I could give anyone is to surround yourself with people that share your passion because it's when those sort of dark moments happen that you need to have people that can dig deep and that they believe in that mission and that's what will carry you through those dark times and just don't ever give up. You know life is super busy and there's so many things going on for people. If you can make it easy for them to feel that they're making a difference then they've got this shop that's doing something sustainable and has great coffee and they've got this shop that has great coffee not doing anything sustainable. Where would you walk into? I know where I'd walk into. At the end of the day someone's got to solve this problem so it might as well be you.