 What's up everybody once again is Brandman Sean and we're here with the first of a new interview series called Brand or Die where we talk about people who have impactful brands have been a part of building impactful brands and have interesting insight on branding in and of itself. So first and foremost I gotta reintroduce you because it's not his first time on the Brandman channel to keep Dorsey. What's up man? Man, I appreciate it. I appreciate it. Everything's good. Hey man, like you have, you have managed what at this point you said about 20 influencers connected with you know 40 plus influencers of course the Robby worlds, Lit Twins and now you've even moved into management. You have in a very social world right a very social media landscape you have one of those unique perspectives where we hear so much on the front end from I want to be an influencer, I want to be an artist but you're one of those guys behind the scenes that have been able to help get an impact from not just the views but make money. And obviously you're needed because so many people don't know how to make that connection so I'm interested to hear first and foremost what, what made you get into it knowing that Robby world was a friend of yours but what made you truly pursue it and say I see this as a true business? Well, I guess the budget's got, the promos got bigger and more started to come and it was, it came, it started to be more just like a little oh can you shout me out type of thing like brands started to reach out. And what really shifted like everybody knows my story see my other videos of how like Robby world is my best friend and how he began to blow up on Vine and the rest is history. But like it really started to hit when I got my first budget from Atlantic Records the biggest bucket from a budget from Atlantic Records and we actually met Jordan and Justin over at, I met them at Rolling Loud in Miami that's why I will forever go to every Rolling Loud in Miami for the rest of my life because we met them there and then we got a big budget for Shulal Mafia and I was like wow and they say how much is it gonna cost for the main ones and I sent them this, this budget that was at this time a big budget and they approved it and I was like wow this is for real. This is for real so y'all we need to tighten up and we need to really start doing more of this and start and then it's like that's, it's a business now. You know a few promos that come to their DM for like smaller music artists that just want to put the song in the skit but that really hit all at once I was like I can continue to do this all over and over again and I was just, just what I thought for myself but they actually needed it. Like I had one email, one of my influencers, you know they, creators, artists, they don't like to do certain things, they don't like to check their emails so I just went in the email so let's go through this email to see what we get and it was a contact from Journey's. Journey's a shoe store. Journey's, yeah. Okay. One of my influencers that worked with Branding Godfans and I responded to the lady and they say yeah we want to get him out to, I think they flew him out to Philadelphia. Really nice check with other creators and he was in the winter 2017 I believe campaign for Journey's. He was on all the banners and all the stores, all the magazines that they sent out all over the United States. Wow. And that was a big deal and I was like man we have to go higher, we have to go bigger when it comes to this. Okay. And before I get into this next question I want to say it's not me, I mean it's not you, it's me. Can you reject a little bit just for the mics and the sakes? Absolutely. I don't know. I want to make sure they're good in the production. For sure. But you mentioned something that was extremely important to me. You said this isn't just like posting, paying for promo, this is a real business. How do you know that it's that transition or can anybody who's already getting a certain amount of, hey can you pay for my for a shout out type thing, can those people just transition into the business, how do you make that transition happen? Well I truly believe that anybody can do it, it's how you go about it. You can get a promo and it's like oh I'll just throw it up but let's really sit and think about how I can make this promo very creative and how I can put my thought into it and how you handle like oh yeah let's just do, just send me the money on Cash App. No, I had to send you an invoice. So it's just how you handle the situation. How you carry yourself. How you carry yourself because you can always just throw something up and when you handle it that way and you look at it as a real business, even like just not with the promo, just overall as being a creator is a business because there's so many opportunities that can come if your portfolio like your Instagram or your social media platforms, those are portfolios. You know if you look at it that way you'll start to attract the bigger things. Okay so you have to take the quality in mind, you have to start building the portfolio and then handle those back end systems like invoicing things like that so you can look legit to that other side of it. Even for myself to add this in, for a while and it worked, I was using a Gmail but now I got a business that's influencers at KeithDorsi.com and I realized like a lot of these bigger agencies won't even accept emails from a Gmail account overspun and now since I have my business email everything's looked like okay these people are running the business and it makes me as a manager to when I'm trying to negotiate things for them it makes me look professional like we know what we're doing. Got you. So that small stuff is very small, it can be a deck, a media kit, all that it just changes everything. I think it's important to hear because at that point people who already have a certain level of business things like that like getting your own email it's not that expensive right but when you're coming from an mentality of I'm just trying to make money and I'm trying to save money at the same time you really want to know is that really worth it because I'm still getting emails but that stuff like that too it really isn't a thing. Okay I mean that even makes me think about some of the emails that I use on certain parts of the business where I go. So what for you especially what's well actually you can kind of touch on this but it brings me back to the idea of the brand for the fans right and the consumer side of things and the brand in terms of dealing with business, the professional brand. How different are each of those things and how what's the polish look like on each side? Well it is a big difference now I always learn by trial and error when I first started to submit to labels like I used to like just send the links copy and paste but then they will come back these people didn't know shout out to Max at 300 ENT when I first actually started to do this they would respond and say could you put it together in like a PDF for me. So I had to polish it up and say actually create a deck that had all their pictures I spent like hours on this thing on publisher on my Mac and put their analytics together put this together and put their best in it and not just that but not doing pictures they took on the phone with professional photos headshots you know taking the Getty Image photos that they've gotten over the over the past year and put those things in there and polishing it up it changed it just it makes the presentation like everything's about presentation. You know even when we come into a when I bring them to certain places like the presentation of how you walk into the room how you guys work together even if when it comes on a going on a plane because people realize that. What does that mean what does that look like I like the fact that I mean it shows that you actually you know you do this like because you have such small details that you think about and notice what does that mean how we walk into a room. I make them look like the stars that they are so when we come in we're just not doing anything looks like okay they're on a mission they're their their book to be here you know they're already famous people know them but it's how we move about like I make sure that we're all together and we're there's different activations in the room I'll make sure that they're doing the activations they're taking the pictures I'll see who the photographers are even when it comes to music who see who the DJs are and get people who just watched different things and how I know because I get feedback even when it comes as small as it became like so subliminal now because on the plane we travel together like we always travel together and I had this it was kind of weird but there is this girl that sat next to me on the plane and like the day next day I got a DM for her I was like who is this she was like oh she sent this long message I don't know who you guys are but I saw how you work with with your with your group and how much how you took care of them how you made sure that they had their seats first how you make sure that it was just that small so I was like wow it was creepy at first but I was like how did she follow my Instagram but that happens all the time and people see they see me not necessarily demanding them to do things but how I'm working with them like pulling them to this like I'll do this all the time like this is what we're gonna do I prepped them before but this is what we're gonna do you're gonna walk into the room it's gonna be interviews as a red carpet this is how you do your red carpet because a lot of them is their first time doing this stuff it's new for them like I had two the two girls that I worked with their mom famous Ocean and Kung Fu they have a hit song called savage out call active get active and we were able to get activated through Fresh Empire for the BT hip-hop awards in Atlanta they booked them to come there and they walked through a carpet they had never done anything like that before on that scale so I say hey this is what y'all want to do when you're doing interviews you need to make sure that you're listening so it's like a development in a way you know and people really kind of noticed that so so I'm gonna switch gears a little bit because obviously there's all that that goes into management but when we get into the things that people see on the front end that people get so curious about influences from and that's these platforms from the artist standpoint from an influencer standpoint where how do you look at Instagram first and foremost because we hear everybody knows that most people are on there but then you hear people like Gary V saying Instagram is going down and then we start talking about other platforms how do you look at Instagram and what's the actual impact you've seen it had have on your business and moves well Instagram is definitely a household name and just like wake up in the morning is it is this automatically in that thing like you want to go to your team you want to check your Instagram that's pretty much I try to have your Instagram was to be tech your tech messages Facebook and Instagram you know but the thing is it's been big for us it's it has its own ups and downs like the algorithm you know but if you study it and you create make it a business and you make it a lifestyle and you keep up with it then you'll you'll go with the flow just like one of things oh we're removing views and likes everybody else going crazy my team we're studying it we look at it was like well it's going to be like story I was gonna hurt our brand and what won't because guess what you still get story promos and all the companies want to do is see the analytics now you know it's nothing's going to change so we're we have to be on top of you have to study it you got to be ahead of the curve because it's in it for me for business like I make sure it also helps me connect with other creators to like I easily can connect so easily like I have so many DMs especially from artists now who want to work with me I have I build relationships with other micro influencers and also artists who small but they have really good potential so I don't necessarily work with them like I keep the relationship I give them some tips and ideas is what you need to do I'm looking at your page you know so I'll do some free consult you know but it helps me to connect help me to actually stay relevant as well and for me knowing what's going on like it's my business to go down the timeline and see what's going on see what's going viral so I can filter that back to my group and to my life as well it also helps me with with business because I don't when other companies hit me up to hey when do this campaign all right this thing is going viral so let's use this when when it's time to create to help blow whatever product or brand that they have do you think there'll be any point where it starts to fall in terms of almost like a bubble right we know influencers become more and more expensive on a platform like Instagram over time as they start to learn the game they were super underpriced now they learn you know then they start to charge more as they get bigger more money comes in but then when Instagram starts to mess with this algorithm and of course if you're like you right y'all are learning it which like anybody should be doing that artist or whoever if you're serious about it you should take that approach but just a general macro perspective of it is let's go with other platforms so what do you think the price that y'all or a lot of influencers will have to charge will go down or what I think it's very competitive now okay because especially with a lot of labels like they some of them are like tight budgets but my group like tell them to adjust to who it is like we like Warner contacted us through TIG you think it's a game through Lucia's label and for her artist named POSA and they told me that we only have a thousand like we have more of course but we want to start with a thousand because I want to test it out so I said usually roughly a lot of the bigger ones they only got like maybe 300 dollars for the post and usually no less than 700 750 to a thousand and 2500 but I said you know just work with me they're gonna test it out they're gonna come back with more they did and guess what they did they came back with more so my group knows how to adjust and not just oh if it's not 5,000 for the post I'm not doing it you know depending on who it is you know now if it's somebody that's like small and like then of course they have to just kind of wait but they even if they are small they still work with them and they sometimes they they just do it because they like the song you know or they like the product but it just like I hate it because there are some influences who are just like aos and they just won't do anything if it's not like you don't have to do that you never know what's gonna happen you never know this person can blow up and then they're big artists and then now you like damn I missed out on opportunity I could have just posted it wrong like you're gonna make content anyway so just take the money you know I know you're not gonna undermine yourself like oh $50 for now you know but sometimes you just have to kind of work with people because it is it is super competitive there's a lot of influencers that are they're are getting paid and they are figuring it out so my group while we create long term like we've been working with these labels in these brands for years because they know how to just when it comes to price so that makes a huge difference I'm hearing because I definitely like doing influence and marketing things like that I've definitely ran into people or been working on something for an artist and seeing them hit a certain number or or the people say hey you got this and if you don't have that for that budget they don't even respond or like now this is it this is it and you know some people will do like test campaigns and things like that but what you said made me really think about is the fact that that long-term relationship over time yeah of course like you said you can't do it with everybody because even when people reach out to me for certain for certain things you can't do it with everybody you know DMs get flooded you got to still take care of yourself and what's going on but you never know what's gonna happen with somebody you know and where they're gonna be and also you never know what you're gonna need sometimes you'll have a tighter budget sometimes you'll have a greater budget for you as a manager is that kind of one of your did you feel like you ever had to train influencers to think that way okay because they don't know like a lot of them just blow up out of nowhere they have no business skill they will not respond to stuff they'll just do things very sloppy like a lot of my time I'm like really arguing because they're especially younger ones they don't know but I mean well and they know that and I'm we'll be going at it consistently but it's that and then we'll get to this later but like a lot of them they're like my brothers and sisters so it's like we have a relationship so I can do that like I'm like what y'all doing like I had some few creators over here they released a song but they see him dancing to another song say what the heck y'all here doing y'all release a song y'all even made not one trill on your own song you just done so I get to it like so it's just like I stay on them and I did is that could develop like you have artist development that's influencer development and that's something that we focus on too because I even when it comes to creating the content like make sure that you create it like because like they'll do a lot of things and they'll just put it up and then the people come back and they're like sometimes three or four times and they didn't like it I'm saying we'll put effort into it don't just just because even if it's I don't care if it's even if it's 300 if your $300 project should look just the same as your your your $10,000 project I always give quality no matter what it is and because people it's about your image you know right still they didn't they can't even decipher they don't know oh you got paid 10k for this one exactly like oh that was trashed that was nice keep it consistent and like 100 influencer he posted something and I said he's they always so some of them they have to censor for approval I said you know you know you didn't want to do that he's like you're right you're right I'm gonna redo it I'm like come on just do it right the first time and get out of the way yeah cuz they they a lot of them they so spoiled that they say oh even when it comes to YouTube videos like oh it's just look like a job time like what you don't do nothing you get up from your room now I would say it is work but you rather go work a Taco Bell or you would wake up out of your bed create a dope video and post it and get paid to your PayPal cash shop or whatever or wire transfer and you move on about your day you make a decision okay got you so as you found success personally how how have you changed right and your approach to game and how you see the industry as you start to work more and more with them music cuz you were you doing before music way before this I was I started as a like network marketer okay like I sold like all the superjuices all the weight loss stuff like I already had some of them I have that skills that that's the basis in my last interview I did that was that's the basis of my life I did that since I was 18 for like 10 years so all the personal development like I mean I feel so well I got BMWs from companies like so yeah and I was able to qualify several people on my team so that's where the the personal development came to be able to work with people and be able to cross-cultural communication because the companies were so big we would go like it's so many different international different nationalities a part of the company like I had to learn like always people from Japan these people from here so I had to learn to be able to communicate so that's where the communication came from yeah I mean that's straight up transferable then I can see that already then how have you adjusted as just a business person in general have you thought hey there's this greater level that you want to do with the music like is there still or entertainment is there a higher ceiling that you have there or are you trying to immediately start to flip into outside other industries um well I have other things going on which helps me focus on what I really love like I have an Airbnb business like in different real estate thing so I have other stuff that's operational and I still receive residuals from companies that I've done with network marketing but when it comes to influencers and the music like my goal like I'm shifting into the next level of things I'm learning like at A3C I was really learning like I'm learning from these I have several mentors in the industry that I look up to like you know QC like coach K and Pete I really look up to them to have several other ones that I am super close to like footy over he owns NEA never earlong studios they have artists 24 heavy cash talk in my so literally know they mentor me because I listen when they're talking I'm really listening and that's the thing is I don't know nothing about music I'm really listening even though I'm boo a cunts brother like he works with the girls that I work with as well and like I'm really learning I'm really listening like I'm quiet like I'm not I don't know nothing about music I'm not finished out like I do so they're actually mentor me they don't really know it so it helps me to go to the next level and I ask questions even I'm even working with Jason over at stream cut like I'm literally learning and I like they don't know that when I ask a question I'm listening you know and I'm gonna apply that so it helps polish me because I am going higher like my goal for 2020 is to get at least three of them signed to a deal three of the artists influences a lot of every one that I work with our influencers they just started to do you music now and it yeah some of the music and it's they're really talented they're really streams of going like it famous ocean conclude like their song savage has over a million streams on Apple music and like 900k on Spotify like they release this stuff and then one of the videos has four million views on music videos four million views on YouTube so they release stuff it's good and they put the same quality of working as like these bigger artists in and how the industry is a lot of the artists big artists or trying to do the social media trying to get the social media but they already got it so a lot of labels are signing them just because of that and they're getting bigger deals and the best deals that make sense because they bring our value yeah so for me what changed me like I'm shifting from this all just doing this to creating a solid management company in a solid label to where the ones who are managing I'll be able to shift them to the label and getting you know how all those different layers of things work however that works I'm still learning it's gonna happen trust me because a lot of them already being contacted by and I'm facilitating a lot of a lot of the label stuff when it comes to that so I want to ask you about a business philosophy because it sounds like it's what you're doing or how you think right primarily you work within the influencer market with translating that into music right and it sounds like that's the business that takes most of your day-to-day attention yes and but then you mentioned other things you're doing Airbnb business the residual income from network marketing and maybe any other thing it sounds like you have put energy into other things but the other thing where you put your money elsewhere it doesn't require your attention is that correct right so it's like you always want to have unlimited like streams of income multiple streams of income so I for the first part of my life I focus on one thing and then guess what it begins to become a base and every now and then I'll just kind of like go in and do small things to kind of keep it going the Airbnb business like it's just automatic for me like it's really easy to do as long as I make sure that I'm managing it but this is like my main focus because things go up and down excuse me even when it comes to the influencers there's different phases of different markets like sometimes it's high market like like first of the year spring summer summer like boom it and then like right now it's kind of like it's like it's not super slow it's like not as much because they reach out to me you got any promos no I'm working on them nobody's especially when they have the music industry flows like when it comes to the end of the year nobody's really kind of dropping campaigns because they want to wait to the first of the year to do that run so I'll make sure that like my businesses are because once one business here the other business can hear and keep it going you know and then in the best world all I'm doing you'll be all over the place but you have to put people in place to kind of run different things so like for my Airbnb business I have cleaners that I can hire to come in here and do all these things you know so yeah it is it's super important to make sure you have all that but that helps me focus on because I'm super passionate about the management business and the social media influencer management artists because like everyone I work with there's I've been knowing them for like five years four or five years and because Robby has I've been knowing the longest but I'm it's a passion when it comes to it like I really want to see them win because they're connecting me that's like somebody who I just met not like some people some people actually go out to find people to manage like oh let me go here I'm gonna manage this person no they all came to me or we all knew each other and we figured it staying out that's how do we make this work you know and it becomes a different approach a different passion it hits different when you're you family with who you work with yeah so you it's almost like building from a lifestyle standpoint philosophy it's like I've built my life so I can focus on the areas that I'm most passionate about yep and fortunately the area that you're passionate about is also good business yep exactly okay all right so what do you we've talked about these these platforms and obviously you know tiktok and triller we had that conversation which one do you have a favorite one on one over the other and then if so why in terms of just your personal use not necessarily saying the other platform is bad um when it comes to like ice just starting to really use I like tiktok because you can really get kind of creative triller I like because it's for the it's like more like for the culture like a lot of the artists are using triller and not just to be biased but like the triller of fam messes with us like they work together so like I like I kind of like triller they took us to the office there and we they you know told us about you know and it's simple I like because the platform is very simple and anybody can use it even like an older person can use it and I think that's why a lot of the artists even a lot of the bad veteran artists are jumping on and they can just use it or click this you get the song boom unlike tiktok is like all these different things you got to put all these it's just it's crazy that you really have to learn about once you learn it you'll you'll do it so I mean I would go with triller first because it's it's a lot simple and it's like more for the culture and more really for what we do you know I work with a lot of the dancers you know when it comes to social media and it's the way to go but they're jumping on tiktok now and they're getting a million followers and like a mom going to one of them created as soon as she created she was at 10,000 followers in an hour really yeah I mean did she like announce to the people or she just post she just start posting and announced it once on her story and boom it just started to explode yeah but tiktok is this the next wave I like it because it really can take you to that next level of content but don't ignore triller because it's a result set oh yeah each one is just different it's gonna do something different I believe got you so all right what about YouTube also I got to ask about YouTube yeah definitely YouTube you like YouTube will change your life and it's told it's like nine day though because like I didn't see this come on I had to say it I do it's night day because I deal with a lot of these real-life youtubers and real-life Instagramers and sometimes the youtubers look down on creators like Instagram creators like because it's one of my bros just Shay Frost and like Robbie they were all friends and Shay shout out to the Shay he'll why are you doing this like you just they don't they don't like there's too much work on Instagram they believe for a little of nothing because they see it differently but like if you are a creator you are created a lot of the Instagramers look at the youtubers like oh they look douchebags who do nothing and have no creativity you know so it's like night and day like and they battle each other and it's like clicks like oh this is YouTube click Instagram click oh we don't click together like it's so we're like you'll see this shit like and go to LA you'll notice it but they all still friends but it's like this is like now we have the YouTube exactly so it's like it's night and day but YouTube will I've seen it bro Instagram has changed lives but I've seen a lot of the creators get on YouTube and I mean they're making 20 30,000 a month like I watched the shade like I saw others do this but I watched the Shay like literally go for nothing to jump on buying a new G-Wag moving his family from one part of LA to a best part of LA and we're all apart it's cuz we like we're seeing this and I'm like bro I'm so proud of you just out of nowhere just start to blow up even a lot of the I'm running a lot of the the two girls famous Ocean and Kung Fu the two sisters like they have literally they did nothing they went to they had like almost 300,000 subscribers on YouTube and they didn't even create but they just started to create these dope videos and like one hit we did a prank actually this scar last week came from a prank she did like this prank on her boyfriend he got really mad he was like he's like I tried to get him down and this happened but that video is about to hit a million yeah about to hit a million views is that 600 maybe 700k now in like a few days and that one video has made is making like thousands of dollars and I'm like y'all you see if you create creating can't keep pumping it she pumped the next video it went like 100,000 like two hours like using like keep pumping y'all keep pumping keep pumping cuz that's money entirely y'all have these goals y'all want to buy G wagons y'all want to move your family here y'all want to live in these condos it's so easy to do because YouTube and came to become like that residual base of your life where you know you're going to get 5,000 to 10,000 a month and then you can go and create yeah just all that video and doing those videos that's going to make you go viral they're already going viral just to copy you know it's so easy to do you sit here and put a ring light up and do whatever it is and just pranks challenges vlogs that because people want to their fans can see another perspective of their life they see the inside they really want to watch that you know and that's why YouTube is it's hard though it doesn't convert don't think you're gonna go on Instagram and then blow up your YouTube no it's a whole nother different algorithm it's a whole nother different way of doing things and once you figured it out you could master you could really do some big things with YouTube but I mean then you still have the sponsorship opportunities exactly yep because they just did one for the first time the famous ocean kung fu and they had to do what I'm called lash bae with these lashes and they want it like this 30 second 10 second clip in the front and it was like I was like well it goes in the front as like and it was like how do I say it how do I do it so they mean they got paid a couple of thousands to do that there's a lot of artists right that have a perspective against doing what your influencers are actually doing right there's this conversation where a lot of artists feel like you can't translate over from an influencer to an artist it's not true I don't understand how they still get themselves to believe that the proof is in the pudding but yeah but what do you I don't know what do you say to a statement like that well it's not true like I know for a fact because a lot of the because you could take in like you can notice like a lot of the influencers who are artists they blow it like Lil Nas X technically wasn't influencer technically yeah troll that's why he does the things he does because that's who he is you know and you master and you put things out on certain platforms is gonna blow up and they're really they talented there's no I mean even if you are not talented you can get a writer and you can go into the development phase and get a dope beat and it can go right you know it's just because anything can be created nowadays but and then a lot of them were really passionate about music so if you're passionate about it it's nothing you can they can do it you know and they got some good stuff in the streams and there I mean I have an influencer that I work with Lovato like he was weighing the freaking Philippines doing he was on a YouTube stage sponsored event in Asia like from a song like it's crazy got verified and blowing up as an artist and with no label none of that just management do you think so obviously he's moving a lot of people might not know him right but do you think that maybe that might kill a lot of artists before they even get started by trying to seek that type of popularity and for approval that you don't really have to have like oh this art what the guy you're talking about oh he's killing it and what he's doing and he and there's more growth to happen but another artist might say oh well this isn't a little baby right and I'm trying to be a little baby and I hear and I want to have this this traditional type of record label proper popularity that I've seen growing up you know what I mean well the world is so big and if you leave that concept alone you'll make you'll do well you look at artists like Russ like a lot people don't even know who he is but he has stadiums that are packed out and he's making money and without being like this mainstream name he has a mainstream name but like mainstream in certain niches like it's weird I never knew he was like it's weird because the world is so big like there's a lot of artists who probably like when they come from they have a million followers and they do a show and people show up like your fan base long as you focus on catering to your fan base and everything else will take off and it's good to be like a little baby name or like like that whatever the big names are it's good to be that but you know sometimes if you set your own goal and you set you get what you want like you may just your goal may just to perform in front of 30,000 and make you know enough money to live like a superstar and you happy in that then do that somehow I don't think some people want to be like like super superstars but if you talented you really where some point is gonna come to that point you know the talent will really take you to the next level yeah I think that's important this whole idea that people are still in prison by their own like local geography we're in a world where you don't have to do that right and if you have the talent like you said you can find your fan base and not even monetize it without even going in overseas if you don't really want to but of course then going overseas get touring checks or whatever kind of show you can do give your just an influencer but that's it's interesting that people are still confined to those ideas where it's like the the door is open a year but you look in the other direction yeah okay my last question that I would like to do is like brand what does that word mean to you and how do you protect it okay so brand is super important so it's like it's like a speaker spotlight that amplifies the perception of what you're doing not necessarily so a product but like how it's perceived overall to people and it's also like a culture in a way like the experience so the brand is like a culture experience that is like a speaker that's speaking that's amplifying everything about you or what you're doing or what you have to offer with a spotlight on it got you okay that spotlight part is important right because you're kind of choosing that amplification area versus the other aspects of you as well you know I want to put this side of myself out there right just like Apple in a way Apple brand is not the iPhone or the iPod is the brand is the coolness of the product the way it's perceived like oh I'm going to get an apple because this is the best for creating this it goes beyond the product even the boxing oh this phone looks cool or the camera like it goes beyond just what it is change the game with those like just open something they just feel right different okay with what that means how do you protect the well you protect your brand by knowing well first doing what's right and serving the way you should serve and providing like a product of service to people the right way if things happen handle it because all brands go through a phase where there's bad press but you just handle it respond you know or fix a lot of people take like different reviews and different things that they're saying that's wrong offensive no it helps you to become a greater greater product a greater brand a greater person so like I mean you protect that by responding the right way in and adjusting and also being putting yourself in a position to where you could stay relevant there's a lot of these brands like go obsolete because they don't adjust to what's going on just like blockbuster and Netflix you know you have to be ahead of the curve you have to understand keep watching and keep studying what's happening in the world and shift what your brand to roll with the flow appreciate that man well everybody is Keith Dorsey once again really dope social media influencer manager but obviously an artist manager now and I think he's gonna be somebody that this is gonna be one to watch over the years and obviously the people connected with them because he's already killing it already with your IG is young CEO young gun young gun CEO I know I'm forget a part of it so I'm gonna put all that you know on the bottom of the screen make sure y'all follow them reach out to them hope they don't flood you too hard you know man look it's all look just do what you need I can handle it I can handle it but this is the first of a series brand or die again we've talked to meaningful and individuals who've been a part of building a great brand or have great insights on branding themselves thank you once again appreciate it everybody stay tuned