 2014-2015 influenza vaccination campaign in Italy resulted in AIFA withdrawing two batches of fluid after three deaths were reported within 48 hours of vaccination, but investigations concluded there was no causality between the deaths and the vaccine. The media coverage impacted vaccine confidence and immunization coverage, highlighting the importance of effective communication on vaccine safety issues to restore trust in this tool for primary prevention. This article was offered by Miriam Levi, Ossilia Sinis Galli, Chiara Lorini, and others.