 Hi everyone, I'm Brittany and this is my design trends report for 2019 My name is Brittany Bowering and this is digital design trends for 2019 How was that? Was that a pretty good reporter? Not bad. I'm gonna take you through what I've found in all of my research I was you know, just up all night long You know just studying reading everything so that you don't have to isn't that great? I talked also to all of our head designers here at AJ and Smart Got their opinions on what they think is going to be important basically in the coming year So jumping into 2019 after watching this video. Well, you'll have all the information you need, right? Right. So let's just get started. Basically, I'm gonna take you through I've got all these tabs open of the things that I've found that I think are really important And of course, it's not just this one person who I'll show you has mentioned the trend It's probably come from various different points But I'll show you kind of what I think are the the big ones that just kind of kept popping up So the first one that is also I think for me most interesting is the Minimalism trend so this kind of actually crosses into a lot of different categories But the basic idea actually I'll show you here on my page. I have This kind of blog. It's just all about minimalism in design and they talk about Minimalism actually is which I think is important to define when you're actually telling someone it's the trend so the Webster dictionary defines it as a styler technique that is characterized by extreme sparseness or simplicity So I think this is really interesting because a lot of times I mean in the past years what has been like the most common kind of issue in product design or Something that we've been trying to solve is engagement. We want to engage people We want them to spend a long time on our apps We want them to you know, there's screen time to him to increase and now we're really making a pretty conscious shift Into basically the opposite so people are talking a lot about you know, making sure that you're not actually Engaging the user when you don't need to be you know making sure that when you're Asking them for things or when they're moving through your product. You're not just like throwing Unnecessary notifications at them or pop-ups and all these kind of annoying things people are even more like Anxious and busy and overwhelmed as it is in this modern world So I think it's important that we as product designers and in this industry are just kind of being mindful of that So another thing from this an ass Nacir. He talks about like time-saving design features Like people are really really busy So you want to actually make sure that the time that they spend using your product or your service is For good reason or you know, you're actually Providing value for them. So, you know talking about designing with common use and user navigation patterns Context specific features. That's interesting Gentle nudges he calls them, which I think is kind of interesting I hate that he says the word pop-up though because I think the world would be a better place with less pop-ups But it's kind of interesting, you know He's just sort of talking about how we need to kind of keep the user in mind a little bit more Going forward and what are the common issues that they're facing in their lives Which are very often like anxiety and overwhelm. He also down here talks about like getting rid of common annoyances This is an interesting article. He talks You know, I mean people are using an average of 30 apps per month and about 10 a day, which is a lot actually Interesting that he talks about 2019 could be the beginning of the end of passwords So actually just using like verification codes and not having to think of all these passwords constantly It's gonna be kind of helpful So talking about here page load times storage space Transitioning from one device to another. That's interesting making sure that you know, you're it's a cohesive experience for the user So I think that I mean I did talk about minimalism before which what which I kind of Got out of that I got out of that Talk there, but the point that I think is really important is that you know, we I mean Apple's talking a lot about it I think Google as well just about actually Like reducing screen time I'm getting pop-up messages on my phone all the time telling me how much screen time whether it was more or less than more or less than last Week and I think that is important to be conscious of moving forward into into 2019. So first one minimalism the second one is the internet of things so More specifically in that realm is voice I mean, I know that that's also like a common thing that everybody's talking about But you know, there's a huge rise in smart home devices like things like nest things like Google assistant Obviously like Siri as well This photo is just I can't look at this photo without thinking that it's like just a little bit There's just something weird about it. I don't know. It's not a good photo. Let's just say that so this person cat Cadabra studios I would I would have put another photo in there if I were you but super interesting, I mean by 2030 30% of searches will be done without a keyboard or screen. I think that's something really to be conscious of so how can your product or service? Actually interact with these voice assistants and how can you make that a streamlined process and actually delight your user with that? It's going to be really really interesting Yeah, so this time what e-commerce here. Yeah, so combining voice technology and Preset commands so customers and can simply ask for what they want and get it I mean a good great example of this is how Google assistant has actually integrated with uber Basically what they're doing is you can actually say to your Google assistant order me an uber to go to work and Google assistant knows where you work They know where you live and they can just order it instantly without you having to put in all that extra information It's a really good example of integrated voice Interfaces so that is definitely going to be a big one the third one which is cool for me because I work a lot in this sort Of category is the third kind of trend that a lot of people are talking about is content focused Experiences, so this is coming from like a prediction upcoming UX trends from Academy XI Yeah, it's super interesting They're talking about how you need to make sure that the content that you're actually showing the user and the way that you're Guiding them through it is like a delightful experience and isn't you know, you're not giving them too much You're not confusing them. You're not overwhelming them So it's like 2019 one of the biggest trends will be the ability to tell compelling stories around a digital experience I think that's really really important to think about they're talking about like live video and video ads So that's more like the marketing around your product, but also super important to keep in mind I mean we talked about it all the time how UX design and product designers should know more about the business more about the marketing Of their products. It's really important to keep that in mind when you're building them Yeah, I think that in summary for the content focused experience is the idea is just that it's important that people have a nice pleasant time interacting with your product or your service so in you know It means that like words actually matter a lot the content whether it's video or animation or just text It's important that you think a lot about that and that shouldn't be a second step It shouldn't be you know, even the content writer the copywriter should actually be involved in sort of more in the development phase So I think that's really interesting moving forward into 2019 The next one is talking about it's down here This one is also from Anas Nasir, and he's talking about making personalized Experiences for the user and how you know making them a little bit more more streamlined So, you know whether it's in the form of emails based on knowledge of previous website interactions or text messages You know, it's important that your UX is actually personalized to the user. It's gonna be pretty big in 2019 He's talking here about chatbots. I find that interesting because I kind of think chatbots are on the outs But that's just me personally. So don't you know, don't Don't look too much into that, but I think the voices on this way in and I think chatbots are kind of a thing of the past I know myself. I just hate interacting with the chatbot. I really find it super impersonal Which is interesting because Facebook, of course, they're popping up all the time Do you want to see like if I'm running ads or something on Facebook? It's always like your ad performed like this Do you want to see more information? And I guess it's interesting that they can, you know Quickly do that in the form of a conversation It does create a little bit of this personalized feeling But I think that just in general we can use a lot more of that. Let's see here Yeah, paying. Okay, this is cool. So based on trend scene today This means paying attention to things like transparency and security now we live in Germany Which like security data protection is really really big But I think it's really cool that like this is going to kind of transcend into the rest of the world I mean, it makes sense right like like with what's going on politically right now People are really into transparency. They're really into, you know, honesty and they don't want their data used for, you know Weird creepy secret stuff. So I think it's important to to think about that, you know Think about the political space what's happening and then like actually seeing how that translates or Figuring out how that translates into product design and, you know, the things that you're building Yeah, so that's kind of a really cool one. I think that's that's quite interesting to think about He also goes into talking about in more Detail about that. So definitely we'll have all the links for these articles down below So you can read them all yourself in depth if you so choose Now the next one that is kind of interesting is just more of like an industry focused Trend and we've talked a little bit about this in the past videos And like I think two videos ago. I think we talked about this John did just about how The way that we define UX as an industry and the way that the actual positions are Called and what your actual job title and role will be Is going to change a lot. So what's interesting right now? It's not really an article Actually, it's more of a report, but it's a state of the ux in 2019. I think it looks really nice I really like the way it looks. So we've seen quite a lot this year if you're curating and sharing 2239 links with these are the amount of people I guess who have read them 260,000 designers They've isolated these trends basically coming from that. So that's kind of interesting. This is a really cool one I would I would suggest reading it. But one thing that I thought was really cool was this like everyone is a lead So you're all excited. You're like, oh, I'm a design leave. Oh, and then you look around you're like, oh Everybody is a design lead right now, which is, you know, a little sad but interesting to to know in the year, you know coming up so Um, this I think is like pretty much sums it up quite well this this little animation here like You're two months into your career and you're a lead designer, right or senior UX And that's actually kind of interesting because john r ceo straight out of university was the Like senior UX designer at like a really big german company. And I think it's kind of funny It's very telling for where the industry was at back then So we are seeing a bit of a shift But what's interesting is based on based on like a scan of the market There's like everybody's looking for senior UX designers It seems like that is sort of the base level for what you need on a product team And I think that that is going to maybe shift a little bit, you know going forward because we've got a lot of Entry level UX designers coming in and they won't have the knowledge or experience to be seniors So I think that's really something kind of interesting. So they kind of sum up 2019 We start looking at seniority through new lenses. So be proud of your lead title You know, that's cool But if you consider seniority from the perspective of how much impact you're able to make Then you have a better sense of where you are along in your career trajectory That's really interesting. So then they kind of go on to talk about actually Strategy and making sure that you can be bigger part of the business other than just, you know, creating You know the visual design or the even the you know the experience design So that's kind of cool article that and I would definitely recommend reading. It's really insightful. Cool Let's move on to the last thing actually So that was like five trends that we just talked about the last thing Which I think is kind of interesting and we were having some pretty heated debates here at ajn smart about this Is a flat design versus material design So there are some designers who are predicting that material design is going to kind of take over flat design I would be really curious to know what you guys think about that. It's yeah It's basically kind of a debate right now in our office. So yeah I'd like to know what you guys think and then we can kind of tell you what we think I'll show you mine if you show me yours. Was that too much? Maybe maybe it was too much. Sometimes I am too much. Okay, good So, um, yeah, I'll put this link down here as well. So you can kind of actually learn what the difference is between the two things Yeah, maybe we can just go through really quickly flat design. So Yeah, entirely opposite of side design absence of details. So flat design absence of each details simplified and faint colors So think of super simple streamlined material design. So this is so they call it like semi flat That's funny or flat design 2.0 It's a little bit more paper-esque. Yeah, so you can see here So it's like things look like almost like a piece of paper But still in a flat way. So it doesn't have that real look either And people are thinking that that's actually going to be taking over a little bit more than flat design coming in 2019 So we'll see we'll see it'll be interesting Good And the last thing that I want to talk about before I let you guys go is one of our design leads here at A.J. and smart tim hoffer wrote an article in 2019 What in 2016 that I think is just super relevant He just was talking about like design trend reports and how it's kind of useless Read a bunch of reports and look into these kinds of things because you can never really tell Like he says here determining the trends of next year is like reading a reading tea leaves It's pretending to speculate about what might matter soon But it's always based on what the authors already know about the now, which I think is just very insightful Thank you tim. It's very true. I mean there could be a new technology that just jumps up In the next few months and that will just change everything. So we'll see but I think that that is really Yeah, just kind of interesting to remember like I've just told you a bunch of things that I found across the internet It might mean nothing. It might mean something, but I like to be informed So I think it's important, you know to just be informed about these things So that was my first ever trend report coming from a.j. and smart Brittany reporting from a.j. and smart on the trends for 2019 If you like this kind of video definitely give it a like if you would like to subscribe That would be even better. I have to say no, not even better. It would be just as good So thanks so much for listening. I hope that you enjoy this. I hope you learned something I'd love to know what you think is trending what you think in 2019 It's going to be really cool and it's going to you know, take the design world by storm So pop those down in the comments and we can start a little discussion Yeah, thanks so much for listening. Have a great day. Bye guys My name is Brittany Bowering and this is my digital trends report No, uh My name, this is Brittany Bowering reporting I think I actually at one point in my life as a child did want to be a reporter This is Brittany Bowering and this is the design report