 A manufacturer might be ready to try a new agency if working with their agency just gets hard. Working with an agency should not be stressful for a manufacturer. If they are, you might be outgrowing them. With my clients, our whole team is excited to work with them. We see ourselves as an extension of their team. And if we ever feel like we are being a drain on the clients, we make sure that we shift our processes and that we come in to support them fully. If you are in a position where leaving your agency meetings has you feeling drained or feel like you have twice as much work as you had before you walked into that meeting, it might be time for a switch. So one pain point that we frequently see with new customers is that they don't own their own data. You should own your website. You should own your Google Analytics. You should own your ads account. If you don't, this is a red flag and something that you should get addressed. Venvio's position is that any platform, any system, you own. Your ads platform, you own. Your MA platform, you own. Your Google Analytics platform, you own. We don't want you staying with Venvio because we own too much of your data for you to move. We want you to stay with us because we produce great results. A few common things we see with manufacturers who become frustrated with their agency and are making a change is, first of all, lack of transparency into reporting. So we have a personal goal internally of if you can't measure it, you can't do it. Basically, that means that we need to have objective goals that we're aiming towards and if your agency isn't able to provide you clear and transparent data that indicates this was a success or this was not a success, not just vanity markers of the number of impressions that a specific campaign got but true leads that came from it. That's typically an indicator that something's going on in the background that could potentially not really be giving you the success that you were expecting. Another thing that we see is the owning of data. So if you don't own your ads account or what a website is developed for you but you don't have access to it and every little change has to be done through the agency or something like that, that's concerning because this is your work and you're putting a lot of work into it even though you're partnering with an agency to get that work done. So we would really recommend any opportunity you have to own everything. Your ads account, your website, you're frankly even down to like an individual design file that really needs to sit with you at the end of the day in an editable version and not with whatever agency you're working with. I think the gaps that you look out for is in your data. If you're working with another agency or even an internal resource and they can't show you the data behind what they're doing, they probably shouldn't be doing it. Back up, even if you have to stop the tactic for a little while, back up, make sure you can measure it, get that data in place and then move forward. It can't be a gut feel, it can't be, you know, this person said that it might be working or this person thought they saw good results in this region so it's probably working. Get the data in place, then move forward.