 In India context, specifically, I keep an eye out on the digital personalization data privacy bill, the DPDP. And secondly, I would keep an eye out from a third party cookie deprecation perspective. I spoke about it in my session as well. We're an Android heavy market. We're a mobile first market. So when Google does finally start rolling this out in 2024, we're going to see a significant impact on how programmatic is running today. So that's one for brands, retailers, B2C, B2C businesses to keep an eye out. So what have we covered? We've covered data privacy. We've covered cookie deprecation. And I suppose a third one is first party data strategies. What are brands doing in terms of merging their martec side and their ad-tech side? Data typically is the domain of the martec side of a business. It doesn't really fall into the ad-tech world or come together. So the two need to come together and I suppose that's a trend to look out for.