 He talked about content cloud. He talked about a lot of things. We recapped that earlier. But one thing that jumped out of me was a couple things. One was the notion of new demands on the business, future requirements, unstructured data. But he talked about applications and how applications need to free up from the data. And he referenced this in what he called the content cloud. So take us through what is the content cloud? What's the definition of the content cloud and what does it apply to? So the content cloud is how do you build a pool of information and leverage that pool of information as your business grows, as your own life grows? He used health care and life sciences as a couple of examples there. And part of that is you feed information into this almost black hole today where it just stores the bits. But that's not good enough. So you talk about PowerPoints that you might create or Word documents or this video. 10 years from now, you want to find that information. How do you leverage that and, in fact, use something or do something with that information in the future? So our vision is let's create an intelligent content core which does become the cloud. An ability to not only store the information or retrieve the information, but add intelligence on top of it. The ability to find that content. The ability to reuse that content out of the context that it was created, perhaps. So this video stream, for example, 10 years from now I might want to take a clip and who knows what we have in terms of a new high def broadcast. I could be president of the United States and I could have some dirt on me from when I was down the cube. Absolutely, so we want to be able to find that. We want to be able to take those juicy clips and reuse them. I know that the governor race in California using all kinds of clips against that. Carly Farina clips from her sound bites as an HB person. You can see the high def wasn't around then. No. But content clouds, we resonate with that because we do content business. But what does it mean for application? What does it mean for the market and users? Is it a user application or is it just a whole other paradigm? Is it definitely different? It's not a user, it's not a corporation. It's what do you do with information? How do you make it valuable? So for example, information that might be a healthcare record is locked into a healthcare system today. And Jack's point was, hey, 10 years from now, 20 years from now, those records have to persist. Hopefully I'm going to be around in 20 years. I'd like that information that was collected today and a checkup I might have with my doctor become useful to me 20 years from now. How does that work today? So compare and contrast old way and this new way. Yeah, so where we are today is that information is very tightly coupled and locked into an application that creates it. And where we're seeing that is just look at something as mundane as word processing. Over the last 20 years, how many different word processors have come and gone? Each of which has its own proprietary format of information. So now if I wanted to get a document that I created 20 years ago with Word Perfect, how do I do that? It's in a format where I have to use that application to get my information back. So the idea of a content cloud is you start to store information in a way that makes it portable outside of that application. So if it's not Word Perfect, it's Microsoft Word or it's something else in the future, I have that information available to me outside of the context of that app.