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Published on Mar 17, 2015
Delivered at Casual Connect Europe 2015
It’s 2015; the battle is on for the attention of players in an increasingly competitive market. With user acquisition costs on the rise and market growth continuing at over 20% yearly, how should developers and publishers best work together? What makes a fruitful, successful relationship between a developer and a publisher? What is the role of a publisher in this day and age?