Rating is available when the video has been rented.
This feature is not available right now. Please try again later.
Published on Aug 11, 2010
Finding an audience has become essential to the filmmaker's arsenal. Featuring real-world examples, Gary Hustwit (director: Objectified, Helvetica) and Scott Kirsner (CinemaTech) explore the filmmaker's art of cultivating an audience for their work, spreading the word, showing up for screenings, and buying the DVDs or downloading.
About SXSW: Started in 1987, South by Southwest (SXSW) is a set of film, interactive, and music festivals and conferences that take place early each year in mid-March in Austin, Texas. SXSWâ€™s original goal was to create an event that would act as a tool for creative people and the companies they work with to develop their careers, to bring together people from a wide area to meet and share ideas. That continues to be the goal today whether it is music, film or interactive technologies.