 Hey there, Chad Bonser here for a high ratio library. Several of my business students are researching the possibility of bringing a target store to Athens, Ohio. In order to really do research about that and understand if they should bring a store to Athens or not, they'll need to understand the shopping and buying behaviors of the Athens market. This video is going to show you how to use SimplyMap to understand how people shop and where they shop in Athens or in any other location for that matter. So here you go. When you first get to SimplyMap, you'll have the opportunity to create an account. I definitely recommend you do so because what you'll find is if you log back in later on SimplyMap, you'll see that it will save all of your settings and things you've worked on. So I'm going to log in as me here and kind of get you started. When you first log in, if you've never logged in before, you'll see that you have options to start here. It automatically loads you in the map tab or the standard report tab. I'm actually going to start with a standard report. And so you can actually do launcher report wizard or you can either start here using variables and locations. And basically, just like the chart here says, we're going to be mapping and looking at rankings and statistics for locations versus variables. So we need both of those. So let's start with locations. Let's go and say we're looking at a city, excuse me, and let's look for Ohio. And let's compare Athens. We'll use that location. And let's add, since Natty, use that location. And let's do Lancaster and use that location. The reason I'm doing that is because there's not currently a target in Athens, so our numbers will be very low if they exist at all, whereas these other places do have targets in the location there. So we'll do that, and we'll close that, and then we can click on variables. Now you don't necessarily know what you're looking for. You do happen to know you're doing an analysis of whether a target is a good idea or not. So what we'll do is go over here and search for target and do a search here. And here we see it says there's percent who has shopped at target and the last four weeks seven times or more. That's a whole lot of shopping at target. You can actually use this variable if you want like this. You can just go use this variable, and that will add it to our list here. And so once this loads, we're comparing Athens to since Natty to the USA as a whole to Lancaster to Columbus. Okay? So I'm going to go back and do our search again. And let's do target because we can actually find other related resources and statistics in this same folder here. So I don't want just target stuff. It's all about Walmart and other department stores. So you see it gives us the path to the folder. Simmons local shopping department store, et cetera, et cetera. So what we can do is go back to variables and look for Simmons local and if we scroll down here is shopping and you can see there's all these different things you can look at for shopping decisions and things like that, all this kind of stuff. So here's our department store shopping. And again, you can use all these other things as well. If we scroll down here is let's do like dollar general store and family dollar. And then let's do JCPenney might be worth looking at. And I'm actually click on use all variables. You don't have to do that. You can actually go over here. And if we go down and look at, for example, target, if you click on it, it will give us percentage and number. Because we're doing a comparison of Athens to like a larger town, it might be a better idea to do percentage as opposed to actual number. So as we do that, we can it'll add it to our list there. And if we scroll down here is Walmart. And again, we'll just do percent. We use it who has shopped there a lot, percent, seven or more times uses variable. And again, just to kind of quick example here. And once we do that, we will have a decent list here of the statistics that we asked for. And if you want to, you can go here and download this report as an Excel file or a CSV file, that sort of thing or email report to yourself as well. So a good thing to look at there. So that would be how you basically compare statistics in the area. You can also go back under variables if you want to collect census data as well. And using the same patterns, there's all kinds of census information here. If you want to say, well, I understand that different reports say that people in this age category, this household income, like to shop at Target, let's see how many of those people live in Athens, you can actually go in and look by, you know, age and things like that or population or age group. And so if you wanted to, again, use this variable, it'll go in and put the variable in your list there as well. So there's our variable. As you go through here, you'll see under your variables, you can click on recent. And that will give you all the recent variables you've looked at recently. So a good way to kind of save you time. So that's a great way to go in and find data comparing shopping behavior and things like that in Athens. And again, under the variables here, Simmons Local, there's all kinds of stuff in here on shopping. And again, this is just one example. But you can see there's all kinds of stuff on how people purchase, shopping decisions, whether they shop at strip malls, things like that. So that's how you do that. You can also use the map feature and simply map to map variables. What you want to do if you lose the tab here, just click create new map. And then we can go in and say, let's look for variables here. And again, we can go under, we can either go under reset or again, we can go under our Simmons Local or our search, either one and find our information that we're looking for there. So if we go under shopping, and we go under department stores, and then we find target down here in our list. And let's use percent who's shopped three to six times in the last four weeks. And if we go and we want to click on locations here, and let's do states. And I'm just going to do Ohio and use this location. So it's going to drill down into Ohio and look at things by county there. Okay, so we can see what percent shopped at target three to six times in the last little bit. Now that may be a little bit off because that's in four weeks. Because that's, we're seeing, we're getting lots of pink there. So we might want to use another variable there. But what we can also do is go and click on businesses. And we can click on find businesses and let's go and try legal name for target. And we're going to name this search target stores and click show results. And so you can see it goes in and find stores about target in there. You can see it'll find the targets for us. And in some cases it finds on target firearms corporation. So we might want to limit that down to just target corporation as the legal name. So we can do that and find just target corporation. And you can see it does find the target in Lancaster and obviously between nine and 27% of the people in Lancaster, Ohio or Franklin County there actually use, go to target regularly. So a great place to look for that information in proximity to the stores. And if you like, you can go up here and export this map and save it for your PowerPoint or your presentation and that sort of thing. So great way to do that kind of stuff. So hopefully this video helps you. If you need more help, look for the contact link on the business blog. To get in touch with me if you need more help using SimplyMap or other business databases. So good luck with your research and have a great day.