 Good morning everybody we're coming to you this morning from Cyprus and today we're with Tick Mill CMO and we're going to be talking about marketing within Tick Mill. Good morning Marilena how are you? Good morning Sophie I'm really good thank you, thank you for this amazing opportunity to talk about Tick Mill and marketing. It's my pleasure. So Marilena what I wanted to start with is asking about the main role of the marketing department. The main role of marketing is helping the company expand and win market share in our target countries but also enhance and sustain the company's good reputation. Our marketing department is also responsible for communicating Tick Mill's unique advantages to the correct audience in an effective manner. So what's the biggest challenge regarding Google and online advertising restrictions for at the of a measure of the past few months? The biggest challenge is the advertising restriction regarding financial products in countries where we don't have a license from the relevant financial authorities. For example Asia is a region where trading is very popular and it's an easy market to penetrate but however we cannot do that anymore because we don't have a license on the specific country. So how did you overcome this? We have started operating with other advertising platforms and we have increased our direct online media buys for countries where we couldn't utilize Google anymore. We have also allocated some budgets to quantum marketing. So Tick Mill is a company with a global presence. Does marketing follow a strategy for each country and region? Yes we can have a global marketing strategy with a localized approach. Our overall aim is to continue building Tick Mill's image as a transparent and reliable broker which was built by traders for traders. However in order to be able to reach countries around the world we need to invest again and figure out each country's trading habits. For example what is the most important thing that they need from a broker or what instruments do they trade more often? Is it a country with experience and sophisticated traders or a country that just discovered trading and the country a bond will last? Do they use specific trading strategy? There is a lot of information that still needs to be explored to be able to achieve that bespoke and localized service. But what differentiates Tick Mill from other brokers? Well even though we're an online trading firm which could give the impression that we are relatively impressional, Tick Mill differentiates itself by adopting a more human approach. We have one-to-one communication too with any client that needs our assistance and we like to meet our clients apart and personally. We are also well known for our supreme trading conditions like our extremely low spreads and commission combined with our ultra-fat execution. All designed to make our trading environment ideal for every type of trader. Last but definitely not least, our numerous license give us a strong regulatory standing point as a group. Okay now let's go down into the nitty-gritty. What work related issues keep you up at night? There is a number of things that can keep me up at night but if I have to choose one it will be the launch of a big project which despite all the testing before we launch could still have issues when we go live. But what makes you excited to come to work in that case? It's the fact that I really believe in Tick Mill and its potential as well as my incredible team. No matter how smart and capable you are, you cannot achieve as much alone as you can with a team. Tick Mill's marketing team is made up by very talented and devoted individuals who have the privilege to call my colleagues. So what would you say is the secret of a successful marketing strategy? In this job I always have a model which is never speculate, always test and optimize. You can create a strategy that in theory has potential to work. However during implementation of this strategy something may not go as planned so you need to be prepared to change things and you can only achieve that by optimizing and changing what doesn't seem to work for you. So what type of advertisement work better for financial companies like Tick Mill? Well as an online broker we are focusing more on online advertising where we can easily reach our audience. But I believe that a healthy marketing strategy needs a combination of all type of advertising in order to enhance brother awareness and become established. Therefore we're not only participating but also organizing various offline events to give us the opportunity to meet our clients and partners. We are also using popular publications giving a lot of emphasis to CSR as well. And CSR's corporate social responsibility yeah? Yes and it's one of my favorite part of the job. Now what role does technology play in marketing? Nowadays technology pays a huge role in marketing. We try to create a marketing automation by utilizing artificial intelligence to target customers better, reach more people and increase retention. By using automation technology we're also increasing efficiency and improving time management but also enhancing user experience through personalization. With all the new technologies we can now analyze data demographically, access social information and behavioral data to predict lead scoring. By achieving this we can generate more quality leads and deliver target information to the right people. So what are Ticknell's future plans with regards to marketing? What should we keep an eye out for? As a financial scene is changing really fast I cannot actually answer the question precisely. I can only tell you that our future plans will focus on making our customer journey and experience as easy and efficient as possible. We will also continue building strong brand awareness across the globe so people around the world know about Ticknell and the benefit to we as a company can offer. Well I think that's all we've got time for today so thank you Marilena for giving up some of your time to come and talk to us we really appreciate it. Thank you too Sophie. Nice to see you guys.