 Well, really, the way this shit works is it's first to mind, not first in reality. This person has the Migos flow, right? You remember when the Migos flow popped off and then there are all these O-heads that are like, well, this person had that flow and this person had that flow, right? Yeah, they got it from Gogo. The youth don't care, right? Because it was first in their head, right? It might be nice from a historical standpoint and say, oh, well, I can see where it originated. Even if you're somebody who's more respectful, like, okay, I see it originated back there, but it doesn't hit the same. When I hear from this person, then I do from the older person or just the originator because I got it from that new person's delivery first. You know what I'm saying? So first to mind is far more important than actually being first. Kanye wasn't the first person to have a floating stage, but most people's experience, at least over here, right? America was Kanye with a floating stage. And oh my gosh, he's so genius. He's so visionary. And guess what? When you find out there's a guy over in Africa that did a floating stage, it doesn't deduct Kanye's genius points in people's mind enough to actually matter because I knew about his first. And for some reason, there's the cognitive dissonance that just still lasts. And I think a lot of people even understand that, especially some of these people on the pop scale, they're like, all right, cool. I might lose five culture points when they find out the truth, but I gained 20 from it. So what is it? It is what it is. New people coming in from the look of outpacing the people that remembering that this was something else first. And overall, they didn't get so deep into that person's fan base that did it originally to actually truly care long term. You know what I mean? So that's the way that marketing works, right? It's not just the reality of ownership. So ownership are two things actually. So you can legally copyright something, but if everybody knows me for this, right, I have a level of ownership in the people's minds. So Jacory, you wrote this song. Well, this is the reality, right? There might be a songwriter who writes the song and for whatever reason, they own it. But I sing that shit. Everybody sees my face and knows me. It's my song in their head, though. I get that technically, Jacory wrote it, but this is Sean's song, man. Like, I don't even care that you can sing better than him. Like Pharrell says, Celo has a, his version of happy is better than he is, right? Pharrell says that. It's like, hey, bro, it wouldn't hit the same. It might have hit, if I heard his first, but it's too late. Yours is already in my mind. That's just, that's just the way it go, right? That was part of the process. Remember when Jacquees had the Buddha remix? Hey, they're like, we got to stomp this shit out. It's like Jacquees, you did that shit too soon, man. Like you getting traction and it's hitting some people first before Ellis does everything that it needs to do. Oh, we're going to show like, sing that Jacquees version. You mean the version of my shit? Right. Right. So it's one thing if you waited like a year or this thing that already hit his main accolades, now it's giving the song an extra lift that's truly a tribute to the song, but it's the wrong, it's a distraction at that phase. I understand, you know, why they stumped that out, but, but then that version was hard, bro. I was one of the people that had that shit on my computer as a, like I had no, like playlist, no other tracks every once in a while. Do I just go to that one file and bump that shit like five times? That remixes what it taught me that I don't think radio to be clear and shit, because I remember that shit was playing on the radio all the time here. Yes. That's why they didn't know it. Like, how is this remix? It's like, saying on the radio, like, I'm like, these DJs don't give a fuck. And they just like, yo, we're going to break all the codes and regulations or there's something in that shit that I don't know about that less than do it. See, but that was a song that made me think about it. There's a, there's a, because I want to get back to the first stuff and really break that down, but there's a remix or alternate version of, um, dang, I wish I knew you wanted me. What's the actual official name? Yeah, I forgot the actual official name, right? That shit goes hard, and I was like, dang, they remix it or whatever. I cannot find it on the internet. I cannot find it. It has like extra bass to it and everything. And they play it so much. And it seems so regular for a second. I actually started it out. I'm like, did this shit always have this bass in it? And I forgot. I thought I had to go back to the regular songs. I knew this didn't have bass in it like this. And it's, it's, it's perfect. I found out sped up versions, but it's more like the hyper pop sped up. It's not that it's, it's a high, uh, like a, you know, faster pace and there's just this bass dropping back. That's all, that's it. There's no feature, nothing. Where it goes so hard though. It goes so hard. I don't know. I don't know. Yeah, I made, I haven't checked TikTok. I've looked at like a Spotify and YouTube, but that small switch, yo, it goes hard. I don't know how to find stuff when it plays on the radio though. Now, with that being said, imagine if I heard that first, right? And then I was like, dang, this shit's slow. That's just not weird. It's a, oh, perfect example. We can go back to some first artists that we worked with. And remember when she dropped the, that teaser, right? I remember we were in Florida, you played that shit. I was like, what's that? Like she dropped this shit. It's a song song. You're like, nah, it's just a little teaser thing she did, but everybody loves this song or this teaser. And they're like, can we drop a full song, make it a full song? She didn't really want to make it full song. And then she drops a full version. And I'm like, oh shoot, she dropped the full version. I'm with, I'm just straight fan mode. I'm not even thinking of client because you're working with her more. And I go listen to it and I'm like, what the fuck is this? What's the beat? Why is it so different? The production is different. It's like, that wasn't sped up or something. I feel like it was sped up. It was a faster beat. It wasn't a somber. I was like, you took all the emotion away from this shit, man. Me hearing that one version first, maybe the second one, maybe the second version. I would have liked it if I didn't hear that first version. But boy, did the rest of the fans agree with me. That's all I know. I was like, how could you do that? And what did you say she said? Like, why she redid it? It was something with the instrumental, like the one that she used the rights to it. It got embossed. You know, like, arts and music. I didn't know that part. It was like, she got beat to it. So she had to go get her producer that she know that completely remake it for her. And then by the time that happened, you know, it was late fire down a little bit. And then the song was different. So yeah, I thought she said she just didn't, I thought she just didn't like the, the pace of it and wanted to be sped up or something like that. Yeah, I think that's what made her go with the sped up version. But that's why she didn't use the original instrumental. The original instrumental was, yeah, I think because she, she didn't get it, but the pace. I forgive her more. I forgive her more. Now, now that I know that, I thought it was just like, I don't like this. I see people want it, but I don't like this. That was part of it. That wasn't all of it. That was maybe 20% of what let me take a quick second to say, if you're an artist trying to blow your music up, or if you're a manager, a music professional in general, trying to help an artist blow their music up, I have something that's a game changer for you and it's completely free. As you may know, we've helped multiple artists go from zero to hundreds of thousands of streams. We've helped multiple artists go from hundreds of thousands to millions of streams, chart on Billboard, GoViral, all of that stuff. And we've now made the way we've branded multiple artists and helped them go viral completely free step by step in Brandman Network. All you have to do is check out brandmannetwork.com. You apply. It's completely free. But the thing is, we're not going to let everybody in forever. So the faster you apply, the better your chance of getting accepted. Brandmannetwork.com. Check it out back to the video. Okay. I think not getting the first beat in her head was like, Oh, that's a song. That's a song. Oh, then this shit's sold out. So yeah, I should have switched it up and go this direction. Okay. Okay. Yeah, man. Man. Man. I was so ready to play that shit a lot. It's almost more upbeat. I mean, it's grown on me over the years. I was able to come up on my show. I'm going to give it a try. Maybe with separation. You know what I mean? No time in between now and then. Because I vaguely remember it only because I was looking at the post not too long ago. So the post reminds me of what it sounds like. But by this point, I almost forgot what it sounded like. So I'm almost at the point where it's completely fleshed out of my system. Oh, man. Yeah. Well, artists, look, if a fan acts or something, don't give them that except whatever adjustment you think you should change. Or if you are like looking back on it, I think if we could have done that differently, if I could have advised her differently, I don't even like do both like do like an OG version of it and then maybe drop like this second version of it and call it the something else mix or something. Right. So you can just get that out to the system. Like give the fans what they want just so they can have it and they can champion it and then give them what you want right behind it. Yeah. Could have made a nice little two piece out of it. Yeah. No, I don't know that. I didn't think about it. I can see that. And then maybe even give it a little narrative of why she did this version is more somber and speaks to X, Y, Z. And this version is more upbeat because it's me finding myself and walking towards it. You were better than I was gonna go. I was gone for the Aver. I couldn't get the official beat. So I got to do this other one with the truth. Yeah. The truth is a good narrative sometimes. Right. I feel like bands don't believe that. The truth sometimes sounds like a lot because we hear it a lot from so many other artists. All right. That is true. Yeah. I'd rather go with the creative law because at least they don't. They don't. The line is blurry. They don't even know what you think. That's true. Yeah. I mean, I think the thing that would have helped there if you just, you wouldn't have been able to put it on the regular platform. It was like, I just can't put it there. But y'all can listen on YouTube or whatever. But yeah. So look, that's the impact of the first stuff. Right. And it's so important to realize, again, it's like, first doesn't matter by itself. I got to make an awareness of the fact that this first happened. That's why you'll see a lot of products that are far better marketed do better than a higher quality product. Right. It's like, yeah, people are like, oh, this is so much better. It doesn't matter. Nobody knows about it. Yeah. Period. The tree falling in the forest. Yeah. Exactly. Who cares, who knows, except for whoever the tree fell on when it hit. Like you, one of those people is screaming. But so people have to be aware. And then, especially if it's something like the pyramid situation and things like that, you have to create awareness of the meaning of it as well. So now I know about it. Why is it important? Oh, Russ performed at the pyramids. Oh, but it's important, even more important, not just dope. Because that right there is dope, period. Yeah. Right. But it's even more important because I'm the first solo rapper, apparently. Right. And by the way, if y'all are listening, y'all past pod listeners, as well as that number four clip listeners, let me, I'm going to pull something up on Google real quick. I want y'all to see something. Artist who performed at pyramid. Look at this. Y'all talked about that one group. Y'all talking about me. Y'all didn't mention Louis Armstrong. Y'all didn't mention Frank Sinatra. So y'all were acting like y'all were going for the first. Y'all leaving some shit out too. But know what? You were not aware. You were not aware. So you did not care. That's the way this shit goes. So y'all didn't have to come at me like that, man. That's all I'm saying. All y'all did was prove the point. And that's why, look, that's why we come at the kids so hard when you think of society, when it comes to marketing and products, let's get them so we can get in their minds first because they're still experiencing first. So it doesn't matter that this old music might be. It might be. I'm not even objectively saying. I'm just saying it might be better than this new music. But if they hear that new music first and that new style first, that's going to change your perspective of that old. You know what I mean? All that type of stuff, we literally build society, basically from a marketing standpoint, off of the youth for that reason. That's always the big money opportunity. And that's why there's always articles like, oh, the way millennials think, the way Gen Z thinks, because it's a new opportunity. Yeah. And it may make sense when you look at it that way, right? Because how many people are going to do the research if you tell them the truth or not? Like we don't condone lying, right? Like I'm not, but I get it sometimes in the world of entertainment. Sometimes there's a clear cut narrative that you know that by the time people start to figure out that this isn't 100% true, I'm already, I've already won. I'm already, I've already cashed out. This is one of those things, right? Like I said, like how many people will scroll past that response? I was like, oh, that's cool. And I didn't even think to go look into it. My first thought wasn't to go verify, right? We fall for the trick sometimes. That's the beauty of it. You know, the bullet coming, but you don't step out of the way for whatever reason. This one's too enjoyable. Yeah. Let me see what happens here. I won't be taken out of the way out. But yeah, I think that's the biggest lesson, bro. It doesn't matter who did it first. It matters about who talks about it first. You know what I'm saying? Oh, we talked about the loudest and convincing people that were first. Because like I said, by the time people started looking into the truth and especially with the way the internet works, but a month of tweets and shit, that should be trending and viral by the end of the day. And then by the time somebody comes out, how many times have we seen things go viral and narratives be spun into these crazy moments that like the truth comes out a day or two later and like the truth doesn't go anywhere near as big as whatever the initial narrative was, right? Like this, bro, like they're probably someone who posted to that rush quote like, no, you weren't the first. This guy was first. And that shit didn't go to work. I already put my capacity about caring into caring that he did it. I don't have the room to go care about this new random person that maybe did it, you know what I'm saying? 2030. I don't know how long it was, but how long ago, right? Like you said, like people are looking for the first in their time. It's just like history, bro. Like we're not, it's cool to learn that people did all these things back then. But you're like, man, well, this ain't got no effect on me. Like I'm not seeing this shit right now. The motherfucker that's showing me them doing the same thing on YouTube right there or something has more impact than the people I learned about doing in the past, because I can experience it and see it in real time. And that's what we always take it back to that. I think ours don't think about bro. Like from a consumer standpoint, we just care about who we heard about doing it first. And if we happen to know that that person wasn't first, then we care. You know what I'm saying? We talk about it, right? If we don't know, then we probably most of us probably just take the narrative and run with it. You know what I'm saying? Truth was how people are. And then even the ones that do know, they're still contributing to the conversation to that conversation. I wrote, hey, he wasn't actually first. This guy was first, but you're still talking about it. So even in that situation, you still win because then the narrative change enough people find out the narrative switches to oh, Russ was not actually the first artist to perform in the pyramids here. Five other artists that actually were first, but you just extend the conversation by another week. You know what I'm saying? Another week or two. So hey, exactly, bro. Exactly. That's the old person's dilemma, right? As we all get older, how many times have we all heard somebody older say, well, no, first you hear somebody younger say, oh, that's so unique. This artist is so dope. They're doing this and that. And then the old person like, man, oh, X, Y and Z been did that. They been did that. And you're like, I hear you, but doesn't really connect like the true fact that they aren't as unique. No, like they're unique in your time. It's hard to unsee them as that. Why? Because I can't unexperience my experience. They was first to me. It's too late. If the cherry gets popped, you can't unpop the cherry. It just doesn't work that way, bro. It was like, well, so what you want me to do not feel as amazing as I felt because that amazing feelings now always going to be associated with that artist, not these other people. I can build some appreciation for those people who already have done it. And I could truly love like a lot of things I'm hearing from them, especially as I experienced first with those older catalogs, right? There's a lot of old artists that, you know, their catalogs are amazing to me, but still growing up. You hear one thing first. It's like, dang, this is it for me. This is it for me. I hear what you're saying, Pop, but this is it for me. But yeah, man, that being first is, I think, and that's what I love about a Margaret conversation and kind of like how we think, because a lot of times I like to say the way consumers care about stuff, and we'll see all in the comments a lot of times, is completely different than how we say stuff. We will literally be talking about something and saying something like a first doesn't matter or this is first and that. And then they'll think we're hating. It's like the Travis Scott bot situation. Us talking about Travis having bots, they think it's hating and all these other things, but for us, yeah, that's part of the game for us. We're not even thinking, like, this is like, oh yeah, no, man, well, he should have did it that way. Like in that conversation, you were basically like, man, you all need to try to find some people who can do this, right? And in a way that matters, right? And we talked about the music success and all that stuff. But it's like, when you, if you want to be in the game, actually in the game, you don't have the luxury of viewing the game with that same level of romanticism that fans think. That's why everything's like hating or love. It's like, hate or love for us is like, there's so much great space. Yeah. It's like, bro, I'm with it, man. I think that's a that's a very important distinction. So to make is that, you know, there are a lot of marketers on the internet who are like that, right? They're very like, you know, we only do the positive things and, you know, nah, this is wrong. This is bad. Artists, the artist gang should be pure and everybody should get an equal chance starting at the same point on the starting line. And so we all get the same power boost and all that shit. But I feel like we're one of the few marketers that I mean, we don't encourage it, but we acknowledge it, right? Like it's like, I've worked with clients before and seeing impact of box set up on that backhand. We've had clients, but we look, we get access to that back and she was like, oh, this ain't nothing like we thought it was on the front end. Like, I don't hate it. Like, I've we've done enough to understand that like any game there, there are things that you won't understand how to play well within it until you're at the level where it matters. Exactly. So when you're down here looking up and you wondering why the motherfuckers at the court got on this special pair of shoes, why they all wear the same pair of shoes? And you get that level. You're like, oh, I get it now. This shit gives me better art support. I can jump a little bit higher. You know what I'm saying? It clicks for you when you get to that point. Yeah. And so I think a lot of artists are like, jump or quick to jumping, call certain things like bad. And at your level, it might be bad because you're not a point to where you can take advantage of certain things. But you might get here. You might rise three, four, five levels and start looking at that shit differently now. You know what I'm saying? And so that's how I look at a lot of the marketing stuff. All of it, I don't condone. You know what I'm saying? All of it, I wouldn't recommend to a client or a particular client. But I respect it. When I see a game play well, you know what I'm saying? No matter how fair or unfair that game was played, I respect it, bro. The marketing me is like, the fandom might be like, damn, it's fucked up. But the marketing me is like, nah, that shit was kind of hard. I can't get lost. Hey, look, man, to me, especially something like bots. Yeah, bots or whatever at this point. That's like, to me, it's irrelevant, right? If it works to get you where you need to go. Who's talking about bots? What are they talking about? I don't know, something serious. He's like, oh yeah, he got an extra few fake numbers. And now he's a big artist. Like, who did that hurt? That's the way I think of it. Like, what mattered to me, if anything, especially if it's a social proof thing. I always blame that stuff on the fans. Like, to me, it's stupid. Even this whole industry plant thing, that idea of that.