 Hello guys. Hello guys. How are you guys doing? So, I know each one of them. So, starting from Kevin, Kevin has been a, Kevin has been asked for a long time. So is Sakshi, so is Ronit. So everybody here, I will give you a brief introduction. I would ask them to give them a brief introduction about the journeys and then we start with the basic questions that we can ask them. So, I would like to start with Kevin. Kevin, tell us a bit about yourself. I would love, I would love to know more about you. I know a lot about you but I would love the audience to know more about you. Good afternoon everyone. My name is Kevin Zinkhai. I started off initially as a flight attendant and somewhere around I realized that I think I'd do better off at content. I took a major gamble at that and it did work out pretty well. So, all thanks to them. Just by the way they've been incredibly supportive been with them for a year and once you get into the field you start to realize that there's a lot more than just hitting record in regards to how you deal with brands, how you become a brand itself. So yes, TGV has been doing great. Kevin has been a great resource guys. He has, he's the person who's always available. He does great content. Krithika, over to you. Hi everybody. My name is Krithika Vasthi. I'm from Delhi. I've been in Mumbai since 2015 and I had no plans of becoming an actor. It just happened by fluke. I've studied from DU. I did bachelors in commerce then I did bachelors in law and one fine day out of nowhere decided I want to act and to be honest my parents were they thought I've gone crazy and they thought it's a whim and fancy and it will you know go away over time. Anyhow, so many years later but what I strongly feel is you always end up being where you have to be and how you have to contribute to the society or to the world and I'm sure there's a higher purpose that why I'm an actor and I just can't wait for it to unfold and having said that I'm also very spiritual. I'm also a healer so I always try to incorporate some kind of healing or some positive energy through my work and interactions. Thank you. Thank you Krithika. Over to you Raghav. Hi, my name is RG Raghav. I'm from Kanpur and yes, it happens that when you... I mean, when I have to reach, I reach there all of a sudden so I was in college and I had made fun of the radio. Honestly, I had one RG and I said what do we do? He said I'll talk about the radio. I'll do the same. So end up to be a radio jockey. I've been doing radio for 13 years and different different cities, different different bands, but end up to content creation. Now I'm creating content and yes, Shubham is very supportive. I guess even though I was making good content, I wasn't profitable for myself. But Shubham showed me the way. Okay, how do you know that is very important, I guess. So yes, I discovered Raghav on a radio only. So he has a great voice. He was doing radio when I first met him and he was very funny on the radio and that's when we decided he can do great content also and he has done an amazing job. Ms. Keswani, over to you. Hi, everybody. My name is Sakshi Keswani. People know me as being Sukku. So I am a painting artist. All I wanted to do is to paint, but then I realized that there is something more which I can do and I just do not want to paint all my life. So I started doing content creation during lockdown and my journey is like from nothing to something and hopefully to everything. Yeah, that's it. Thank you. Love that. Love that. Ronanth. Hi guys. First of all, oh my God. I have never said this before. So hi, I'm Ronanth Ashra and I started at 12. I started from Dubsmash and Vine and whatnot and after that I went to TikTok and I went to, from TikTok I went to music, musically I went to TikTok, TikTok I went to Instagram. My life is struggling which I can say that God has given me. And now I'm pursuing acting as after content creation, my next step is acting. And yes, I have been creative. As a child, I was drawing growing, so I got all this interest from there. That's it. Thank you. Thank you so much. Atman. Hi guys. I'm Atman Desai. I make memes and reels and my Instagram is called Atmeme. That's why. And I'm a computer engineer and like every other engineer, I did everything but engineering. And after engineering, I did music production for a year. Then I worked as a digital marketing executive. Then as an influencer marketing executive and now finally as an influencer myself. And yeah, that's pretty much it. It's been up and down but it's all going pretty great. Thanks to... I can feel him because I'm also an engineer. I did everything aside engineering in my career as well. That's basically every engineer. Basically every engineer I work in India. In India, yes. So guys, I can go forward with the questions what I want to ask them, which will provide value to you guys as well. I would want to start with Raghav. And what I want to ask him is you have been RJ, you have been a host, you have speaking at multiple conferences. How that in particular helped you to start your content creation journey and how it has helped you to date to be in present at this conference and speak with so much confidence. I think everything goes with time. And like you meet different people, that observation is very important. Like I was in TED Talk, Jodhpur recently. And we were talking about that. So I reached there and I told you my story. But there's something else that I can add on. And then the observation was that when I went inside, the way I kept things, knocked on the gate, I opened it. So there were 10-12 people standing outside at 7-8 feet. I said what do you mean? I said let's go eat. And I felt like I'm here to pick this up. And that whole content, one more thing, two more things, that whole content I have added on in my TED Talk. So this is how, what happens immediately, observation and what you get from there, they keep adding on. And I think this thing comes a lot from experience and credit goes to radio. I've learned a lot from there. So that's why I can add on things. I feel like that. You're very intuitive also, Raghav. So that's why you're able to add things a lot very intuitively to your reels and a lot of things that you do in life. I would like to ask Sakshi. Sakshi, you've done great content over the years. When I wanted to understand, when you start changing your content, and when you try new things, how does that feel? And how has that journey been in particular been? How do you keep so consistent in bringing new content to the table? And how has that helped you? Okay. So basically, I get bored with things very quickly. I feel that one thing has happened, what next? Like because it's a quote that you have to be better than before. If you don't go ahead tomorrow, you won't know what you're doing. And being stagnant, you have to do the same thing again and again. It's very boring for me. I have to try different things. And I think trying and being in the next class, after that, people are more involved in my journey like that because they have seen me from creating multiple characters, like doing, doing acting. And then to proper like being a mother when I'm acting, being a wife when I'm acting, being a child when I'm acting. So when you move forward, you have to grow and move forward. So it's very important where you are right now, tomorrow you have to be above that. You have to be forward that. So that keeps me motivated going and that keeps my rush, rush, internal rush. Like come on, what next, what next, what next? And when you always ask this question to yourself, what next? That's something which everybody should, I guess, crave for, because if this happens all the time, you get bored very quickly. We have to give that fire alive if you want to get it in life and you're perfectly keeping that fire alive. Atman, so you do multiple pieces of content where you become a character, you try multiple pieces of content. I really want to understand how you deal with creative blocks because the kind of content you do can come with multiple creative blocks because every time there has to be something new and smart that has been treated out to the public. So when you tell me how you deal with creative blocks, many brand managers, many people in the social media industry would also understand how to take their content forward in a better way because we also need to understand that creators are the same things available as brands. So why creator pages work better than brands? So this is something I would like to understand from you. Yeah, so like I said, I'm an engineer and I've always had a very confusing journey personally. First year into engineering, I knew I didn't want to pursue that but I've always backed myself to come out stronger as far as creative blocks are concerned. It's basically like I personally have this cycle now that I've understood since I've been doing content full-time since two years. So now I've understood there's a cycle like someday you'll just wake up, you'll get like a million ideas altogether, high quality. Some days you'll wake up, you'll have no ideas straight for like 10, 15, 20 days. But then it's important to keep yourself fresh in a mental state and back yourself with the type of content that you know you want to provide. And that's why I've tried building characters which more often than not work well. And whenever I go through a creative block, I just try to back that and bring that back to give like high quality content and not let the creative block reflect to the audience. That's how I try and maintain it. Thank you so much. Having said that, everybody is saying that we need to try new content, we need to try new things. That's how we deal with creative blocks. But there's one guy here in the panel who does similar content and has been doing it for three years and has been really consistent in that piece of content. So Ronald, tell me, how do you do that content? How do you keep the audience still crazy for your content? How every piece of your content still gets more than 5 million views in all platforms combined? And how everybody that sees your content is still hooked? I think, Meera bhi aise yei ki you need a change matlab content mein toh it's not always ki mein ek hi jaisi Meera na different genres hota hai content ka. So sometimes it is interviews, sometimes it is, you know, sas, bahu material and what not. Toh uske baad mein, I try to, matlab, ab Meera aisa ho jayega ki boring ho jayega kyunki mein kar toh raha hu copy copy. Lekin copy copy karne mein, kya hi ho ka? Maza nahi aega. Toh kuch na kuch chote-chote elements ush mein add karna, kuch na kuch jaisi mein sabji laga alunga kaan mein yaan pheer mein kuch paen lunga. Yaan pheer wo sab kuch chote-chote elements se mein change kadeh toh apna. Jo jiske baise shayad mein se zada log interact kar pateh. Toh wo ek hai. Aur haa mujhi kabhi kabhi aisa laght hai ki yaar kapta gaya karunga. Lekin mein kuch painting ka kuch dal deta hoon ta ki mein apne apne khush kar sukhun ki mein kuch different bhi kadeh hoon. Haan. Perfect. Kevin. That's our testing me. That's our testing me. Yeah, but Ron is a great painter as well. I didn't know it. Didn't know about it. So we really discovered it during one campaign because one of our campaigns wanted him to do something different and I went to Ron and asked, bro, can you do something different? I need to really close this campaign. I need to really increase the billing this month. He said, yeah, I can paint. So then I went to the brand and convinced them, oh, he can paint. He can paint better than he can act. So that was the idea. So yeah, Kevin. What I want to understand from you, bro, is that you do so many collaborations with different people. Have you ever done any collaboration with a person that was super fun, turned out to be super great and it just changed the course of your content creation game? It changed the course of your content creation game? Definitely. I remember when I was first starting out, like I had this creator friend who just randomly met me on Instagram by the name of Rishabh Rai. And that was back in the days where, honestly, I wasn't even open to do brand deals. I used to think like, you know, I don't want to sell things on my Instagram profile. Whatever I get from my YouTube AdSense, that's how I'll try to survive as a creator. I was so wrong because you cannot survive on AdSense. It's impossible for anyone to sustain on AdSense. So he was the one who actually guided me and told me that you can make a lot of money off Instagram by just doing brand deals and you'll be able to sustain yourself. So I believe for anyone actually getting into the field, it's good to have somebody that already knows a little bit about something because when you first get in as a creator, you don't know what agencies are. You don't know how do you even approach brands. You don't even know how to reach out to them. You don't know how do you even land a collaboration. So if you have somebody that's already in the industry that maybe has some experience, it's definitely a great help or else you're just going to be lost. And anyways, there's a lot of pressure in regards to the kind of content that you need to keep producing. Let alone then to close brand deals on your own, it's going to be very difficult. So that definitely collaborating with him definitely changed a lot of things for me. So yeah. Thank you. Krithika, you talk a lot about Pranic Healing. You talk a lot about spreading positive vibes. So we want to understand that how do you in your content spread positive vibes around Instagram or to your audience in particular and how brands can do a similar thing when they start to create content of their own? I feel as public figures, we all have this responsibility. What kind of content we are creating and what is our intention and what message we are giving out with our content? Are we influencing positively or negatively? And I feel that having said that because I'm so spiritual, I'm always, when I'm creating a concept, I always go back and think, what is my intent? What I want to give out? What emotions I want to tap into through my this content? And what people are going to gain through it? Is it going to bring a smile on somebody's face? Or is it going to awaken somebody in some sense or the other? And having said that, I always do like a small prayer before I put out my content or whenever I'm going on set to act. Just to remind myself, what value I'm creating here or what is my value system and how I can incorporate my value system through my work, the way I talk or the way I meet people. Because again, having said that, you attract your own tribe. And I forgot to mention this earlier. So I'm really thankful to Raghav because he introduced me to Shubham like in a point of time when I was looking for an agency who I can resonate with at a personal level. And I feel they all are such great people and they welcome you with an open heart. And they will actually sit down with you and figure out if you have any kind of problem going on and go beyond work and not just sticking to business. Hi, hello, yes, this campaign, blah, blah, blah. This is done. But beyond that, and I want to create the same value system through my content, through my work, through my relationships, be it professional or personal. I mean, I go for the holistic approach. Just to spread something, influence people positively in whichever way it is. It's very important for any agency in particular to form these relations with their set of actors, with the set of creators, because we're just not managing them professionally. We are managing a lot of things for them. We are managing their day-to-day lives. We are managing their day-to-day problems, like especially because Ronit was 17 when he joined us. So we had a lot to say where he will join college in particular. Managing the pressure. Managing the pressure in particular. So next question will come to you, Sakshi. See, you do very good quality content. And sometimes when different trends come, and as a content creator, you can't take them up. How do you feel about it? And do you feel it's really important to take on, say, trends in particular? Like right now, the more and more trend is going on. And I, for a fact, know that on your profile, the more and more trend cannot work. So how do you feel about it? And how do you gaze the fact that I won't be able to do the trend even if it can go on like a 40 million views? So how do you take that forward in particular? Basically, I hate following trends. I can't follow trends. I think I will make trends and people will follow me. That's one approach. Yeah, so basically, when I create content, I should be proud of the content which I am making. If I don't feel satisfied with the content which I made, I will never post that. It has to satisfy me first. If I don't enjoy it, my audience won't enjoy it at all. I don't know if they'll say it's good in my love, but I know they'll think it was better before. Like I said before, always be a better version of yourself. That's the only thing you will be there. You will be what we say, valued. Yeah. So anybody just like to add one thing in regards to what Sakshi just said over here. Because I do something similar as that even I don't follow trends because what I have noticed personally as an audience is that when there's something that goes viral, that's all that you're seeing on your For You page. Now constantly, I'm only seeing Moe Moe. I get annoyed personally, even if it's some video that actually happens to be really nice because it's so overdone, you just feel like you'll just get lost in the crowd in that sense. So that's one of the reasons when I generally choose not to follow trends. So I agree to you. But Kevin, you personally turn very boring stuff into very exciting stuff in your profile. How does that work in particular? Because sometimes trends can also do that. Like they can change a lot of boring stuff into very exciting stuff. And when we talk about brands in particular, they sometimes want to hop on the trend. And there we face a lot of friction as an agency because creators don't want to do a lot of trends in particular when they are happening. So how do you change boring stuff into exciting stuff without hopping on the trend? So for me, even if it's a trend, I try my level best that I add as much as my own personal element into it so that it's not so different for my audience as well. Like they do have this callback value because I work around with characters and everything. So even if I do a trend, like they have that callback factor anyways. Oh, it's this character that is playing this right now. So for me, it worked out pretty well because the way I designed my content was I created characters and now my characters can fit into a lot of different briefs. Whatever it is, I can fit them into it whether it is me trying to promote anything in that matter of fact. So I think even if you're doing a trend, it's quite important for you to invest as much as personal material that you can add into it as your content so that it feels more authentic towards you rather than you just following something that everyone is doing. So yeah. I just want to add one last line that even if you get 40 million, 50 million in trends, you will lose everything in the crowd. You won't be able to create a place in people's minds. You will never change anything. So you can get views but you won't be able to create a place because you will lose everything. Because why do you create so many trends? Because everybody is doing that. So you will never make a place. But one more thing, Atman, you can add here. How do you keep up with what people like? Like suppose none of you are hop on trends. But if people are liking something, how do you keep up with that? I think it's very personal also in that way. Certain set of audience likes what I do. Certain set of audience likes what other people do. Other creators do. So I think it's important to read your own audience. It's important to know what your audience likes, what your audience doesn't like. And also coming to trends, I will differ a little bit. What I do with trends is I don't follow trends the way they are followed. I just try to give it a different touch. Like Kevin said, a personal touch in a way. Not exactly mimicking what thousands of other creators are doing. And that again connects to this, that you know your audience, you know what your audience will like, you give it your personal touch and you just keep them engaged. Because like being loyal to the audience in a way. It's also very important to just provide audience what they need. You cannot just provide them anything. Because that is only keep them audience for a long time. And relevant. Yes. We are in the business of keeping people relevant. So yes. Kevin, how do you use technology? These days we hear a lot about AI, VI. We are what all is happening in the industry. So has it helped you in your content game? Has the script writing become easier? Has the brand campaigns become easier after the advent of AI or chat GPT? Has it helped you in any way possible? So with the ever evolving technology, like if you take it back to the time when Snapchat was like the only app that actually had stories and now everyone has adapted to it. Like with, you know, like TikTok being initially one of the first apps. Actually if you go back to wine being one of the first apps that actually introduce short form content. And now every other platform has it. So the same thing I believe with, even with like AR augmented reality and virtual reality as well. Eventually we'll all have to adapt to it as creators. Like now or never. When it comes in regards to chat GPT, yes I have used chat GPT in regards to write scripts and things. But I believe it needs a little more time in regards for it to evolve still. But I believe that is definitely gonna be, that's something that we're gonna see maybe in like the next year or so because of how fast it's evolving to a point where now we have these creators that are not even like real. Like they are just like an augmented reality creator that you have. So definitely these things will come in. Like if you think about like YouTube for a matter of fact, like when it's first started it was just like a platform for just like sharing videos. Now you see anything and everything on YouTube. You see videos of hydraulic press, crushing things. So it's like you give human beings a platform and basically like they just start thinking about more and more in regards to like, you know what it could be like done. Like Instagram for that matter was first only photos and now like reels has taken over. So you never know with the entire augmented reality and AI coming in like what content creating is gonna be in the next three years. You just have to constantly keep adapting. And you have to evolve. You have no option. If you have to be relevant, you have to evolve. So with the changing times we have seen, we've seen moved from posts to reels, videos to reels. Now everybody here is on, everybody here is on Instagram and they have adopted to broadcast. So I see Atman having a very, very creative outlook on this broadcast. So is Sakshi. What are your takes on broadcast channels? How do you, what do you think it has changed for you? And we see the lot of content that comes on broadcast generally never lands up on the profile. So share some light on that. I see my broadcast audience as my elite audience in a way. They get a more deeper insight into my personal life. Personally, that's what I do. Like for example, my ex-girlfriend got married the other day and I can't put that out on Instagram. I can't put a reel out of it. I can't do a moe moe for it. So I just ended up putting it on broadcast. And yeah, you did. You're on my broadcast as well, yeah. But yeah, and then there are people laughing. There are people crying like just with you in a way. So I think it's more, it's to give a more personal touch to the audience. To like the six, seven thousand members that I have on my broadcast. I know tomorrow if I don't, if my Instagram for example crashes and touch what it won't, but if it does, then I know these people will always be out there looking for me somewhere or the other. So they're my elite audience in a way. That's how I see broadcast channels. What do you think Sakshi about the broadcast channel? As Atman said that it's more of a personal touch. It's more of like closer family. Also, you can't reply. So, huh? So you can't reply. That's the best thing actually. I will, I will, I will just say it and you can't say anything. So it's the best thing. Like it's my family where they are not allowed to speak. Only I am allowed to speak. Just listen. That's Instagram also. People, people people reply to stories and all. Yeah, they also put comments and stuff. Yes, broadcast. Yes. What do you feel about broadcast, Kevin? I feel it was really great for them to start this because that definitely gives you a sense of community. Like when it comes to creator and plus like we definitely do post like things that we don't generally post. And we know for the fact that the audience that is following in your broadcast are interested in anything and everything that you did just want to know about you. So in regards to community building, I think it's great. And I believe content creating has always been about having that set community. And I think there will be more things that will be coming in from Instagram's and like that will be more oriented towards community building. So broadcast is, I think it's doing a great job. When it comes to community building, broadcast is in a great job because now brands have the way to reach directly to the people's inboxes. Like suppose even if you want to reach the product link to the people you have access to reach to creators, audiences and that that's why it's a great tool medium for community building. And it has led like multiple, it has just opened us for a new medium to sell to brands frankly. It's a great thing for me frankly. Also it's like my gang. I'll ask them to comment. They'll go and comment. I'll ask them to like my posts. They'll go, yes done, done, done. So it's like my gang. I totally get it. So Raghav tell me a great story like which you have done in the past and it has led you here that we, you always have stories to tell all the time. So tell us a story which leads you here today. Okay. So I made my own trend and came here. We were talking about trends. So I was normally showing and one day suddenly I made a video and then I got viral. So I was like, I was mostly in Maharashtra in people's WhatsApp status in offices. So I was like, no, no, I don't know what to do with you. So the story changed from here. So I think, as you said, when we were working on the radio, I think it's the same thing. The difference is that we were working with the voice. And now we know how to wear clothes, how to execute the content. We were talking about, like it happens with everyone. Creative blockages also happen. Same thing happened with me on the radio. It still happens. So recently I had a friend. An old friend called him and said that it's an important job and we have to meet. And he turns into like networking marketing. So that's a very interesting story. So I made a video on that and it's getting viral now. So there are so many things that come from real life. You can go to the networking marketing, please. One thing I want to understand from Krithika, everybody here has become a creator first. Then they want to become actors on the way to become actors. Krithika became an actor first and then she became a creator. So how is the journey in particular? How is different from these journeys? And is it something that you would want to change in particular about the journey? So I started acting in Mumbai in 2015 and at that time there was not this culture of influencer marketing so much. At that time, as per my understanding, there were three platforms. One was your television, then there were ad worlds, then there was films and OTT, sorry, four platforms. And by 2016 end or 2017, then there was this new platform emerging, social media. Boom, this, that, and I was like, wow, what is happening? And I was just so comfortable in my acting career because you walk in, you're an artist, you get a vanity van, you get a script, there's a whole laid out plan for you. You get food, there's a director, there's a producer, everybody's doing their own job. And in 2018, I remember we were shooting for Engineering Girls and so there was Barkha with me and Sejal. And at that time, Barkha and I, we both were actors and Sejal was the only content creator influencer. And we would just look at her, she's like, oh my God, she's writing her own scripts. She's editing in the middle of a show. She's like, my YouTube, there's no video on time, my audience will drop. And we used to be just looking at her like, okay, this is like some other world only. And dude, she was like a one person army, she's writing her own script, she's editing, she's shooting and in middle of our shooting schedules, she used to say, can you shoot for me? We were like, yeah, sure. And honestly, we didn't even know the camera angles because our job was to let ourselves completely, forget ourselves completely and become another character. Now here, an influencer has the freedom of creating their own characters, being their own director, producer, everything, like a one person army. And I used to be looking at her like, my God, how hard work, oh God, I feel like, oh God. Little did I know I'll have to start doing that myself because the trend was changing. Oh God, I was so, I was so, what do you say, I was so perished in the beginning, what is this, why am I doing this? And you know, and when I changed my management, so this, my friend, her name is Krithika. There were a lot of jokes about that. So she used to say, you need to create more content, you need to get this light. And I was like, I don't want to do this, I'm used to it, everything is ready. So yeah, it took me a while to figure all of that out. And comparing to that to now, now influencers also have a team, they have a videographer, photographer, editors lined up, everything, there are people to create, help you create content. At that time, all of this wasn't happening. At that time, one person worked for 10-15 people. So I feel as an actor, I was really inspired from the influencers and I feel, I know, I mean, I hope it's correct that influencers back then, before the influencer marketing started, I think they were inspired by the content that they were seeing, the actors that, okay, this person has performed so well, maybe I can incorporate that in my content and give it like a revamp and create something new out of it. So I feel it's all, it's also self-sustaining because we get inspired from influencers, influencers get inspired from movies, from actors, from, this person has given a performance. I want to do something like that too. So it's become very self-sustaining. I have an open question for all of you, having asked all these questions. See, there's a new breed of content creators coming in the industry. Everybody wants to become a content creator today. People see Sakshi in Allahabad and they say, I want to become like Sakshi Ki Aswani. Similar is with Atman Desi in Kuzrad, and everybody wants to be there, Atman Desi when it comes to content creation. How do you guys don't get tired of it? I mean, how do you guys don't get tired of content creation in particular? And what advice would you want to give to new creators who are entering just right now, maybe at 5,000 followers or 10,000 followers to keep it going, let it will happen, the following will grow, the likes will come. So how do you keep it going? Anybody who wants to start? So when we weren't there, even before that, there were a lot of people before us. So we came, so people will follow us. And just like any content, like 5,000 or 6,000, it literally doesn't matter. Just create content, like create content, and I want to add one thing. Like she said, we have a team, like production, but still we want everything under our control. Like we want to see the editing how it's done. No, the angle is not right. Do it as-so, as-so. And still like actors, they just have to perform. And then, okay, relax now. My job is done, now their job starts. But like here, it's like I have to sit with the editor, I have to sit with the videographer, I have to sit with the DOP, everything should be, like how I planned. So it has to be like that. And like for people who are just starting creating content, it's like they have to really rush to things because everything is changing so fast. Like I think the whole world is changing so fast. I don't know if I am feeling this way or everybody, like everything is changing so fast. Like every day there is new technology. Everything is- It's an us moment, bro, it's an us moment. So yeah, so they have to adapt things very quickly because AI is coming and AI will capture everything. So yeah, if you're just starting creating content, just create content, just go with the flow. Like learn new things, see what is going on around because what we were doing, you can't do it now. You have to find a different way, you have to find a different path of your own. From where we came, it's not for you. Can I add something to this? I absolutely agree with her. I mean, back in the day, an actor would not have the access or the authority to say, can I sit for the edit? Can I see this and that? Because that was director's call. And unless you're an A-lister, unless you're somebody like Ritik Roshan, Katrina Gav, Shah Rukh Khan, absolutely. And in case of the content creators, it's so liberating that you can sit for that. You have a call. No, this is not going with the ethos of my script or my concept or what I stand for as a brand. So it is like I've found this new freedom and I think, wow, I have the power to call shots now. And everybody likes power. Kevin, I would want to know, what's the fun advice for creators? Because I think you will hear on the panel give the most fun advice or I'll give the most fun advice on that. How to deal with this? The most fun advice would be, I would say don't follow exactly what other creators are following. Try, initially, just try to do something new. I do believe that a lot of people say this, like when you're in a content creating field, this might be very debatable for a lot of people. A lot of people say you need to be authentic. You should be authentic. You should be authentic. I feel like as in when you start growing, you start losing your authenticity because if I'm being very honest, the real authentic me, if would get canceled on the internet, it would, it would straight up. But... I see your close friends stories. Me too. So as in when you grow, initially you're starting out, you don't have an audience. You don't have a name to be ruined. So you try anything and everything. But eventually you come to a point where you are becoming a public figure. You need to adhere to certain community guidelines starting with, then you need to maintain an image. Then you need to understand whether your content is going to be brand friendly or not. So it's all up to the creator in regards to how much authenticity they are willing to give up and what is working. Because let's say Bhuvanbaum, for example, like he is an amazing singer, but what works for him is BBK Vines more over anything, right? So if he wanted to truly be authentic, he'd be like, no, I want to be singing. So you have to also consider what are the things that are working for you in that sense? So I'll tell that to creators, do what works for you. Thank you so much. I'll just say, if I can do engineering, anyone can do anything. I'm just going back to engineering again. Having said that, if anyone sees our close friends groups, we'll cancel them all. Like all of us here on the panel would get cancelled on the internet. If anybody sees our close friends groups, so that's one take from the panel. I think the clock is running. So any closing words that you guys want to have from it? So, first of all, I think that content creators are coming right now, they'll have to try something new. Because as much as I've seen, all the people who trend, I mean, I really like to trend, because I think that is what gets you on meme pages and that is what makes your content grow. But you adding something new to it, something of your masala, your taste to it, will only get you forward. And the second thing is that, at first I thought, I wish this would be the case. So I think it is not a lullaband that everything is going from you. There are going to be times when you're going to be depressed. Shit, my content is not working. You have to get up the next day and I have to do it. So that is for the new content creators that are coming. And yeah, that is my time. That's a good point. Really, that's a good point. This is also a business. Everything is a business now. And especially social media is a business. You enter any business. First, check yourself. There is passion if you have to find something even after getting into the depressing environment and make content out of it. If it is fire from inside, then jump. Then you will definitely get something. A new path that the content creators are doing, you will definitely get something different. But if you have that passion, then you will get it. You are doing it to do it. So it will be a little difficult in the future. Thank you guys. Thank you for such a fun session and being so candid about your answers. I hope the audience enjoyed it. I hope everybody can gain something from it. I think at least we made at least five new content creators in the room today or somebody who will listen to it somewhere else will gain a lot from that. Thank you guys for having us here. And over to you, ma'am. Thank you so much.