 Coach, welcome back to our channel. If you haven't yet, make sure you subscribe to stay up to date with all the latest content. That way we put out on a daily basis. At this point, we've got success coaches within our program who are putting our content every 24 hours to help you to scale and grow your business. So make sure you subscribe to stay up to date with the latest content that we put out so you don't stay stuck with your business. So today I wanna talk about how to create a premium membership training service within your coaching program. Okay, so if you're in soccer, this video is gonna help you to understand why you need to have a premium membership service and why it will help you to get great results with clients and how it separates you from other trainers, okay? So a lot of coaches ask us on a regular basis, how do I create a premium membership service, right? Or why should I have a premium service within my business for clients, okay? So on my screen, I've got three points of why you should create a premium type of service within your business, okay? So when I talk about premium service, I mean something where a service, a commitment where clients are paying you anywhere between $2,000 to $10,000 upfront for six, nine, or 12 months, okay? Now for a lot of coaches watching this, you might think this is crazy. How can you charge this amount? No way parents will pay it. But the truth is that we have coaches in our accelerator program who are charging parents this amount, okay? And it's not about charging parents, okay? Because at the end of the day, no parent wants to pay that for their child, okay? No parent wants to pay 2K or 10K for a service. But what it's about, it's about creating a premium type of experience where it's very valuable. Parents, players are getting great results, not just with you, but away from the pitch, away from the field, okay? So not only are they becoming a great athlete, but they're also getting a transformation as well, away from the field. So this might be they're becoming more confident, they're developing a positive attitude, they're working harder in training sessions, right? They become more committed to their sport, okay? So it's not just about the training and having a good quality training, but it's also what does that parent see or what does that parent get when their child commits to six, nine, 12 months of training with you, okay? So why should I have a premium type of training service within my business, okay? So the first one is it's exclusive. When we talk about a parent investing $2,000, up, well, between, anywhere between $2,000 to $10,000 upfront for their child, that means that that is an exclusive type of service, right? You're not gonna get many parents who are willing to pay that, okay? But when they do, it's exclusive, right? Which means that you're only gonna be working with maybe a handful of those type of clients. And what this does is if a parent is committing that amount of money to your training, it means that they're gonna become a lot more committed to your business, to your training and ultimately to your service. And what that does is it weeds out other clients or parents or players who aren't as committed to you, okay? So when a parent is paying you to, you know, anywhere between $2,000 to $10,000 to train with you, I can guarantee you they will show up on time. They will do everything that you ask them to do. They will put in the work, they will be a great client and ultimately they will work really hard in your training sessions, okay? So the first one, it's an exclusive type of service, which means you're only gonna be working with a select few clients in this type of membership model, okay? Now the second point is top customers will want the best thing for their child. So you're gonna have, when you start your business and when you start to scale and grow and you start to work, you start to talk to, you know, you start to get experiences with different types of parents and players, kids. You're gonna see that there's gonna be some parents who don't mind what you offer, right? They're gonna pay for it regardless. You're gonna get other parents who, you know, are a little bit more conscious about what they're paying for, okay? But they don't get so involved in what their child is doing. And then you're gonna get some clients which are top clients who want the exact, the absolute best for their child. They want the best training, they want the best results, they want the best service, they want the best coaches, they want the best company, right? They are the select few that want the best for their child. Okay. And if ultimately their child is a serious player, he wants to get to the next level, he even wants to go pro, we wants to play at college, he wants great results, then parents are going to pay you for that type of experience. They're gonna pay you for that type of service. So when you create a premium type of membership within your business, what happens is you're gonna attract the top customers to that type of membership, okay? Because not all parents are going into want to invest that massive amount of money for training. But the ones that do want the best, they want the best results, they want their child to do the best, they want to get into the best college, they want their child to play pro, they want their child to be the standout performer on the team, right? They just want the best, they will pay you if you provide value, if you've got experience already getting players or clients to that next level, and if they see that what you're offering provides a lot more value and is a lot more different to what someone else is offering in your local area, okay? So it's important that when you do create a premium type of service within your business, that it's different to your competition. That's why it's premium, that's why it's the number one type of service that you offer, and it's completely different to what any other trainer is offering in your local area because you create a transformation for their child. Now, the third point is it separates you from all other trainers who don't have it, okay? So that's a little bit touching on the second point where I talked about it, you attract the top clients, but ultimately what happens is if parents who are those, just think to yourself, if you live in a big city, you're gonna have a lot of parents from different backgrounds. You're gonna have some parents who might be well off, you're gonna have some parents who might not be financially able to pay for a premium service, but they're very committed, and ultimately you're gonna have different trainers offering different types of services, okay? But when you have a premium type of service and that service is number one, compared to what anyone else is doing, it's number one in your business, then parents in your local area, right? The ones that are competitive, the ones that want great results, the ones that want their child to get to that top level, they will come to you because of what you offer, the results you get with players, because maybe of your past experiences, because maybe of a referral or what other parents have been talking to you, to them about you, okay? So it ultimately separates you from other trainers. Now, in a previous video I made, I talked about how parents love to talk, right? Parents love to talk about their child, parents love to talk about what their child is doing, and how this helps you is that if you've got one premium client in your service, in your program, who is paying, you know, a top like, they're paying a lot of money for your training, ultimately the people that they're probably surrounded with are parents who are like-minded, okay? Because a parent who is willing to invest $10,000 into their child is not going to be hanging around with a parent who is not willing to invest that money, okay? I can guarantee you because humans generally attract similar type of humans. So a human that is, you know, competitive, wants the best, is willing to be the best, will attract those type of like-minded people into their ecosystem. So if you've got one parent that you're working with that's paying a premium for your service, they're getting great results, what they're gonna do is they'll probably talk to other parents who are maybe in a similar financial situation, who want the same results and who are willing to invest money into your training because they've seen that right, you've got great results with, you know, little Johnny on their team, okay? So what happens is it separates you from other competitors because, you know, you're now attracting a different type of clientele and your premium type of membership type of service might be something that isn't offered by other trainers. Other trainers might be offering just training and that's it, they don't do anything else. But your program, it's a month to month program, you get quality training once a week, then you get a lot of accountability off the field, right, there's checking calls, there's workshops, there's Zoom calls, there's parent meetings, there's accountability homework, right? You're offering so much that parents are thinking to themselves, right, this just makes sense, right? We've got invest because if we invest and our child commits, they get, they do the work, they work hard, they're ultimately gonna get great results, okay? So if you are a coach and you want to implement this type of service into your business, then there's two ways you can get in contact with me. First one is if you visit the description in this video, there's a calendar link, you can click on it and schedule a free 15 to 20 minute call. I speak to coaches every single day and I help them to create this premium type of memberships within their business, okay? So I'm an expert at it, I've done it already, numerous times with coaches and business owners, okay? So schedule that free 15 to 20 minute call. The worst thing that can happen is you get off the call and you get new ideas that maybe you didn't think of and you can implement them into your business straight away. Now, if you don't wanna do that and you just wanna send me an email, you can do that as well, send it to makemoneycoachingsportsatgmail.com, okay? Thank you for watching and I'll see you in the next video.