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Published on Sep 24, 2012
For more information, visit: http://www.sap.com/precisionretailing SAP Precision Retailing is a new cloud-based enterprise solution, powered by SAP HANA, that empowers companies to influence consumer shopping behavior at the point of decision by delivering 1-to-1 personalized offers in real-time through multiple channels. This 1-to-1 personalization is created by optimizing offers based on:
• Consumer profile, preferences and shopping history • Real-time data about the consumer's shopping trip, such as the time, day of the week and location • Location-specific data about available promotions and current inventory
Dramatically increase offer conversion rates and grow basket sizes, while providing your consumers with a more personalized shopping experience that helps them save time and money.