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Timex: True Since 1854

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Published on Apr 4, 2014

Timex is an authentic, American classic, born of experience and adventure. Timex jumped out of airplanes, hopped trains, and stormed the beaches. Timex is your wingman, your handsome confidant. Everything you need, nothing you don't. First thing you put on in the morning, last thing you take off at night.

Timex is a classic, redefined. It scoffs at imitation, at being anything other than exactly who you are. It's true to itself -- unapologetically, effortlessly cool. A classic stands back, so you can make your mark, tell your story.

It all boils down to character, and it turns out you've got it.

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