 Hello and welcome to your brand expert tips. Now, I really wanna focus today on who you are surrounding yourself with and who you're getting your advice from as you build your brand. Because I witnessed an exchange of conversation in a bar at the weekend. And I thought, wow, okay, that person isn't getting the right advice at all. And I wanna make sure that you are not making that same mistake. Because, you know, your brand is not what you say it is. It's what your customers say it is. So does it make sense to you that if you want to build your brand to attract the right customers, then it's your customers, or the ideal customers you want to work with, that you should be asking. I see it so many times, people go on Facebook, they ask on Twitter, they like this person, asking their mate down the pub. If you needed open heart surgery, you wouldn't go to a plumber, would you? You'd go to a surgeon that you know is going to do the absolute best job to keep you alive. So why is it that when you want to keep your business alive, that you'd ask a close friend, or you'd ask somebody who's not your ideal customer, who is likely to give you an emotional-based decision or piece of feedback, rather than a commercial piece of feedback. And it just makes sense, does it? Not that, although it might be uncomfortable to ask people who might be your ideal customers what they think of your brand, or does my brand make sense to you? What do you think when you look at it? Does my strap line make sense to you? When you look at my website, what does it do for you? Would it make you want to buy from me, or does it have a negative impact on you? Is there something that we could do to make the experience better for you? I mean, you could ask all kinds of questions, and I really advise that you do, because that's the way that you are going to help your brand to move forward. So please, don't rely on what other people are telling you to do, and I've seen people put out a post on Facebook, this is my logo, what do you think? And it really makes me cringe, because whilst some of those people, out of the 50 that respond to it, whilst maybe 48 of those people are great people, and really nice, if they're not your ideal customers and you're only getting comments and feedback from two customers who look at it and give you honest feedback, and because the majority of the other people say they like the other thing, you tend to go for the majority vote, but if that majority vote isn't by your ideal customers, then you're creating something that looks great, that's not targeting the people that you really want to work with, and I'm so passionate about this, and you're getting it right, because that is the way you're going to build your business. Go to the people who are going to spend money with you, ask them, get them to be really genuinely honest with you, and you've got to be able to take that constructive criticism and then do something with it. It's pointless you building a brand that looks great and doesn't make you money. You need to create the brand that is going to build your wealth, it's going to build your lifestyle, and it's going to attract the kind of customers that are going to pay for that lifestyle that you want to live. So I'd really love it if today you could make a note of 10 people that you really want to do business with and get in contact with them and ask them if they could give you five minutes of their time to give you some constructive feedback on your brand, involve them in what you're doing. By feeling involved, you are positioning them as an authority who you really admire and respect. So I've never, ever had somebody say no to me when I've asked them for help with me building my own brand. So do ask them. And what'll happen is this, they will feel respected and honoured to give you that feedback. And while you are explaining to them what your business does and you're building that relationship with them as they're giving you that feedback, nine times out of 10, if they're not your customer already, they will find out so much about your business during that process that it is likely that they will become a customer or you have made a huge leap in the relationship that you wouldn't have had otherwise. So make a list of those 10 customers. And if it's a case of, you don't feel comfortable contacting them personally, go on LinkedIn, type their name onto LinkedIn and you will probably find that you've got a number of people in your network who already know that person and they can probably make an introduction to you and you can go that way around. And this isn't an easy thing to do, but it will move you forward. So if you wanna step out of your comfort zone and start earning the kind of money from the kind of customers you really want to work with, then this is something that you need to do. Let us know how you get on. If you've got any questions about doing this and moving your business forward by getting constructive feedback from the right people, please do pop your comments below or send me an email personally to Sammy at howtobildabrand.org and I can help you to move forward and start really building your business by getting those case studies and testimonials. The more you get from the customers that you wanna work with, the more you are gonna attract light for like and you will start getting even more of them. So have a brilliant day and I will be back tomorrow with another branding tip. Take care, bye-bye.