Key Hummingbird Feature - Enabling Use of Social Signals





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Published on Nov 4, 2013

One aspect of Hummingbird that was total missed by mainstream media is that it also improved Google's ability to use social media signals as a ranking factor. Watch as Danny Sullivan explains ...

Comments • 38

Eric Enge
Eric Enge5 years agoHighlighted comment
Hummingbird Enables Google To Use Social Signals This is a part of Hummingbird that is simply not getting any coverage at all, even though it was discussed in the Hangout on Air I did with @Danny Sullivan.  The 5 minute HOA Nugget incorporated here extracts several key elements of the hour long HOA where Danny calls this out quite clearly. The bottom line is that Hummingbird is a complete rewrite of the Google search engine (http://www.stonetemple.com/danny-sullivan-shares-what-he-has-learned-about-hummingbird/), and that a big part of that is to enable Google to start making use of social signals. You can also see the full HOA recording here: http://www.stonetemple.com/danny-sullivan-shares-what-he-has-learned-about-hummingbird/ Thanks for @Scott Scowcroft for applying The Scott Treatment to create this video excerpt, and to @Ronnie Bincer for his advice on the process!
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Eric Enge
What Everyone Missed About Hummingbird My latest article in @Search Engine Land illustrates one of the key aspects of Hummingbird - It was a redesign of the search engine and one of the aspects of it is that it enables Google to be able to consider new types of signals - such as social signals! #hummingbird  
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Frankie2socks Gainsford
The Google Humming Bird algorithm is a game changer, and will force the SEO (Search Engine Optimisation) industry to consider the #FUFISM   (Functional User Friendly Integrated Social Media) approach to things where social signals and related issues of authorship and publisher #SEOVI (Search Engine Optimisation Value Indicators) This is a great video that will open many peoples minds to the issues that are at stake now that Google is using linguistic induced semantics.  I have just published a post to my blog at http://bit.ly/hummingbird4u that will add to the same line of thinking. So I must say thanx for a great video @Eric Enge 
Best of Real Estate Video
Great interview! Thanks for the highlight reel. Very entertaining!
Spook SEO
Hi Eric! You got a very interesting video here. Danny Sullivan just explained it so well.  Yes indeed, hummingbird which is Google's new algorithm update is designed to allow us to use many more signals.
Theodore DeBettencourt
Hey great stuff Eric.  Love the analogy (:
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