 I started the company in 2009 and the motivation to start the company was, I was kind of uncomfortable with the lack of humanity in the financial market. Everyone is just numbers, numbers, numbers, numbers, and they forgot to see that there is a human being in the other side. The employee is a human. So I started GAIA trying to have a company in which everyone could be happy working even in the financial market. So I started to study positive psychology, happiness, purpose. How can we have an environmental in which everyone can be happy? So this is completely different from the greedy financial market in which everyone just looks for money, for numbers. And then I started that in 2009 and then we created 10 values in the company and the first value is practice, gratitude and make others smile, be kind, celebrate. So it's a kind of different from the market.