 Good morning campers All right, so We are going to talk about local SEO local search engine optimization. How many of you are in? Leah's talk in the in the all-user session just a few minutes ago Okay, so you kind of got a good grounding in some basic SEO there Local SEO is a little different flavor, and we're going to talk about how that differs So this is me rich owing's I'm a local here in Asheville I've got a resource list on my site that actually goes into a little more detail than what we're going to be able to get into today It's local is where it's at comm Slash local dash SEO dash resources, and I'll have this up again at the end of the program. I Also have a reminder to Say ask questions as we go along I may say we'll get to that in a few minutes, but I will try to address all your questions And I think we'll have time for that If if it looks like we're going to run out of time, I may I may have to shut it down But I think we'll be okay there So what is local search? This is just when someone searches to find products or services in their area they may be looking for a Grill they may be looking for a cast iron pan They could be looking for anything they could be looking for an electrician a plumber a hairdresser a web developer So a lot of different things The most accurate figures I've seen Say that about 20% of all search has local intent and that that number goes to 30% for mobile searches from cell phones, so 20% of all internet searches. This is a Huge number of searches and it's something that we cannot afford to ignore So just to get us all on the same page here about some of the terms This is a basic search results page, and this is from Atlanta. I tried to use things somewhat out of the area But these are paid ads through the Google AdWords program This is an organic result based on a lot of things the search term the title tag the domain authority Links pointing back to it many many things and then we have the map pack here in this case We can call it a seven pack. There's seven results, and they are Keyed to locations on the map up here Now local SEO impacts how you appear both in organic results and in map based results And I will point out that The first one or two map based results usually perform very well in organic results, too Oh, there's the map We also see things like this now a three pack some people call it the snack pack And if you're searching for something where there's not many providers or only one or two providers You may even see a one pack come up with map results Yes Now you can you you'd have to be in the top three and map results to be in the three pack Right Google did an update almost exactly a year ago Wait, what is today? It was it was July 24th last year the pigeon update and Since then it is much harder to appear on the front page for organic and map results It used to be a little easier to do that so It may be very difficult to do at this point, but Yeah, and I don't know how much more we're going to see the three pack It seems to be something they like to show with mobile results, and they're going to more consistency between mobile results and desktop results, so I Don't know if that really answers it, but okay. All right, sure So who benefits from local SEO? three different types of businesses or two in a subset, but brick-and-mortar stores So if you have a presence where people come to you and you have regular hours where they come to you and it could be a Retail store. It could be a hair salon. It could be It could be an attorney's office. It could be anything where you have a physical presence and people come to you service area businesses home builders Electricians solar installers countertop installers web developers consultants a lot of people fall in this category where People don't come to you, but you provide services to them sometimes you go to Their residents to provide services and sometimes you're doing these things remotely and kind of a subset of that is home-based businesses because Local SEO can really help home-based businesses, and I imagine that you know We have some web developers and folks in the crowd who work from home. My office is in the basement of my home So it can help you as well, and we're going to talk about the implications of that as we go along too Now we typically think of five components for local SEO There's your Google plus or Google business page, and you'll hear me use those terms interchangeably Citations which I will define momentarily links to your site Reviews and then things you can do on site on your WordPress site to help with local SEO As you can see four of these are about things that happen off your website So there are a lot of things you can do off-site to impact how you rank locally Now I'm going to go through each of these five components. I will define them and Give you some tips on how you can improve your local search presence through each of these and then talk a little bit about how These tie into WordPress for each of these five components and how it ties into your website So the first one is your Google business page Now this is also known as Google plus local and If you're logged in to where you manage your Google business page, it's the Google my business dashboard and You can do that at Google comm slash business you can go there to Set up a Google business page or to see if Google already has one for you You may not have done anything to set it up and they may still already have one there for you just through information They've discovered other places online Once you do that, they're going to ask you to choose a business type. Am I holding this about the right distance? Can y'all hear me? Okay. All right, great They're gonna ask you to choose a business type I urge you to choose store Storefront or service area if you choose brand and you may have reasons for doing that you may have a band you may have a national Company, you know coca-cola would want to have a brand page But if you want to rank locally you need to be one of these first two if you want to rank in the map pack Because brand pages do not rank in local results So figure out which category you fall into Again, I'm trying to show examples of pages from outside the area here This is what a Google business page looks like There's a lot of information that once you go in and get control of that page and we'll talk about how to do that You can change here You can change the category the hours you can improve the description you can add photos And this gives you a lot of control over your search presence because when somebody does a search for your brand for the name of your company Or if they go to a map result and highlight it then this pops up on the right side we call this the the knowledge panel panel or the knowledge graph and All this information. Let's see if I've got a yep All this information here the category the description address phone number hours of operation that all comes from your Google business page The photos come from your Google business page. So you have control over all this information and so you can Really take charge of how you appear in Google search results here It also gives you a dramatically improved mobile presence Now as soon as you set up a Google business page and you search for your business name You're probably going to see this kind of result click to call click for directions click to go to the website you may Have an older WordPress site and you haven't gotten around to Changing to a mobile optimized theme a mobile responsive theme, which I urge you to do if you haven't done that But this will instantly give you an improved mobile presence even without doing that because this is what's going to come up first when people search for you Now some tips about your Google business page You want to go in and claim it at google.com slash business and then you want to verify ownership now Google wants you to verify ownership to be sure that you are the business owner So nobody else can get a hold of your page and trash it There are a couple ways that they'll do this one is through an automated phone call to your primary business phone number Where they'll give you a pin code and you'll enter it here at google.com slash business The other way is through a postcard that they'll send you with that pin code now They will they've got an algorithm that decides which of these to do and That may be based upon you know, they don't tell us what it's based upon, but I'm guessing Past history of the business phone number past history the address hasn't been used for another business things like that If they give you a choice do the phone call because it's instant. You're verified instantly Once you've verified your listing and only once you've verified your listing go in and start making changes because if you if you start this process to claim your business and You say they let's say they only give you the choice of verifying by mail And they it generates a pin code that they're going to send out and you go in and start changing things on your Google business page It invalidates that pin and you have to start the whole process over again So don't make changes until you verify ownership Then you want to fill in your profile all the fields everything they give you they're going to give you the ability to upload photos Do all those things a more complete profile is a better profile You want to choose one business category two at the most they will let you choose more than that but you may have a Store that is a men's clothing store women's clothing store children's clothing store shoe store But there's probably an overall general category of clothing store and I'm seeing evidence that choosing multiple categories delutes your ranking power So one category two at the most Don't keyword stuff in your description Don't repeat plumbers plumbing supplies plumbing repairs plumbing fixtures over and over and over again Don't say Asheville Asheville Asheville over and over and over again in your business description I don't like to see Your main service or the city you're in use more than once or twice in a business description They will ding you for that it will hurt you Also, if you have multiple locations, let's say you have three pizza restaurants around the county You need to have a separate Google plus page for each location these are tied to individual locations and You can hide your address if you're a home-based business. So let's talk about that When you go in and go through this process and You say you're a service area business this box is going to come up and unless you have operating hours At your location at your home where Routine hours for people can come to you and most home-based businesses don't want that then you want to uncheck this box That will hide your address It will not hurt you in rankings. This is a very competitive search for Atlanta plumbers Notice the first six listings in the map pack. Don't have an address associated with them It's a pretty good example of how it will not hurt your your rankings here The seventh one does have an address and you'll notice there's a different symbol here And it's up there on the map and it shows their exact location Those other bubbles kind of show a general location around town, but they're not going to show, you know, exactly where your home is So what can you do on your website to help with this? You can put your name address phone number in text. This is a very important concept name address phone number So there's an acronym associated with it and you're going to see it over and over again this morning Nap it doesn't mean it's time to go to sleep. There's very comfortable back there on the couches. I bet but Please stay with me But you want to have this information in text I see a lot of business websites that are beautifully designed They have a wonderful header with their business name in it. They've got their phone number up there high. That's great It's wonderful, but it's all part of a graphic and if you right-click and go to view page source Sometimes you find that you can't see their business name their business address their business phone number anywhere in text Because it's in a graphic Actually saw a website recently from a prospective client where there was no text on the page Everything was in a graphic on their home page. That was that was scary If if you can't see that in the code Google can't see it either So you want Google to be able to tie those things together your Google business page your website And you want to see that name address phone number in text on your website, so Google can see it too. Yes Right No, don't use a PO box you have to use a real street address just uncheck that box It says you serve customers at your business location and they will hide your address I would leave the address off on the website. I would probably put Your business name city zip code phone number, but just leave the address off Yes here Google wants to see a real street address and If they see you using a post office box, they may not show you at all or they may just Ding you a little bit in the search results Exactly. Yep, and it may work for some businesses, but They have cracked down on that in the past and I've seen things like that. I've actually seen a time where They cracked down on people not hiding their home address And it hurt them in the rankings for about six months. They just basically disappeared from rankings for six months So you want to follow their rules? And so Google knows where those are and you know, they may have like 20 business listings with the same address there So yeah, I wouldn't do it. I would avoid it especially on your Google business page You might want to do it elsewhere. You might you know, do it on your website now And I think that's that's not so bad. Don't do it on your Google business page Sarah I think it's fine for it to be in the footer in the sidebar. You do want prominent contact information for conversion reasons, but otherwise No, it's fine Yes Yes, I can't quite see from up here. See who's out there. Hey, Steffi Google knows you're close to Asheville I don't think it's going to really hurt you that much to do that and since the Since the pigeon update, they're actually showing more hyper local results So you may be more likely to rank for a search that somebody conducts from inside of the city limits of Asheville on the east side Then for a business is actually inside the city limits on the west side So I don't think it's I don't think it's a big deal However, I would be mentioning Asheville in your home page text and some things like that saying you serve the greater Asheville area Something of that sort. Yeah. Yes It usually will transition you may have to work with Google local support to get that done But you can just go in and change your address. Sometimes they'll create an entirely new Google plus page for you A lot of times it depends upon how far the move is So that's kind of a case-by-case situation All right, I'm gonna I'm gonna move on here Another part of the phone number is that you need to have a local area code if you're trying to rank for Asheville Don't have your old 704 or whatever area code As your primary business number, you need to have local area code That's a very strong signal to Google that you are indeed a local business You want to have your city state business name and main service in your title tag now Your business name may include the main service in it if your business name is Asheville plumbers Then you don't need to repeat plumbers again But it's good to have these in the title tag It's just a strong signal to Google about what your page is about and where you're located what your business is about Now your title tag appears in a couple places. It appears in search results. It also appears up here on a browser tab Now in this case, I think they're missing a real opportunity here. I Would say their title tag should be something like ballast point brewing San Diego, California So that they actually had what they do in the in the title tag and they have their location And these are the kind of things that definitely impact your rankings That one thing may not be enough to move them from spot number three to spot number two or something But all these things taken together definitely have a positive impact on your rankings So the next component is citations. Yes Abbreviations fine Absolutely, I don't think it really matters that much. I try to follow a convention and do that where I have room to do it So citations are mentions of your business name address phone number a recurring theme today On sites like yellow pages calm Yelp even Facebook Just like with your Google business page You want to go in and claim these listings if you go to your Yelp listing and scroll down somewhere down there It's going to say are you the business owner claim this page? Yeah, Facebook has a thing like this in the menu for business pages. So you want to claim those pages You want to be sure at your name address phone number is consistent across all these listings Especially the address and phone number I wouldn't worry if you're Joe's Pizza in one place and Joe's Pizza LLC in another place Google can parse those things They know they're the same business Address and phone numbers critically important. Let's say you moved a few years ago and You have these citations there can be dozens of these listings online Let's say you've got a dozen mentions of your old address online and a dozen mentions of your new address online Are you going to rank well in Google? Probably not because they don't want to take a chance to sending someone to a place It's no longer there. That's moved or is no longer in business. So Consistency of name address phone number across all these things your Google business page the citation listings having in text on your website These are all very important factors And let me say one more thing about that Minor variations, you know st versus street. Don't worry about that. That's fine Like I say Google can parse those things fill these out Thoroughly completely if they offer you a place to add a description upload photos Links to your social media accounts fill in all those things Now in addition to some of those that I mentioned yellow pages calm yelp things like that. There are also informal citations and So here we're thinking about these others are kind of structured directories Here we're thinking about things like newspapers local blogs things of that sort You know, they will if you're a restaurant that's opening up in town, you know It's they'll do an article saying, you know, here's your name address phone number They'll do an article on you and even if they just mention your name even without the address and phone number that can that can help So informal citations help as a matter of fact apart from a few major National directories and I say directories citations sites We don't really think of Facebook as a directory, but say major national sites So Facebook yelp yellow pages calm apart from a few of these Local listings are much more important than any of these other ones So if you can get a listing from the Asheville so sometimes or ash Vegas or another local blogger Those are really good or a local nonprofit something like that After that niche citations are most most important. There are directories out there for Architects and mechanics anything you can think of and on my resource page on the site And I'll show that URL again at the end of the program I've got some resources there where you can dig through and find some of those specialized directories and then these other national pages, you know, there may be a Lot of these directories that you've never heard of, you know yellow bot calm and things like that and they're not as important Except if you have name address phone number errors, and then I try to go in and correct those All right. I wanted to mention this Facebook Facebook is really important to be on and Here's why a lot of people spend a lot of time on Facebook and you see that search bar there One quarter of all local search happens directly on Facebook people don't go to Google. They'll go there They'll type in plumber house painter whatever One quarter of all local search. So if you're not on Facebook with an active business page, you're missing a big opportunity there Facebook is also the second most used mobile app for local search after Google Maps All right on your website. What can you do? Again, have your name address phone number and text. We want to see these across these different places citations Google plus page your website name address phone number and text consistently across them With the same address same phone number All right moving on to reviews Reviews are kind of the new currency of the web, but they are very important. Here's a search for attorneys in Charleston If you were searching for an attorney in Charleston, which of these results draws your eye, which ones would you click on? Okay. All right. So these star ratings here these star icons really draw your eye That number there is very important. You can see which firms people like more than others So I've got two points here and I'll come back to that slide to explain them One is that you need to ask for reviews and the other is that there's a magic number involved Five so let me tell you what I mean by those You see these here 35 Google reviews 17 Google reviews That is not happening serendipitously They are asking people for reviews. You don't get that many reviews unless you're proactively asking people for reviews Somewhere in their process with their clients. They've got it baked into the process where they asked them to review them on Google That may be every client it may be ones that they've decided are happy clients at the conclusion of a case or something But this is something they're doing and you need to bake it into your process Somewhere along the way you got to figure out If you're going to ask every customer or client just the happy ones where in the process you're going to do it The other thing I wanted to say is five is the magic number. So we see here One Google review two four with no stars Once you get to five Five reviews you'll get those star icons showing up So I see a number of businesses in the situation this last one here with four reviews I've I've actually seen many many businesses that have four or five star reviews And before before we do anything else I say go out there and get that fifth review beat the bushes You know find a happy customer or past client somebody get somebody else to review you Because then you get the stars there it draws your eye and I can assure you that it dramatically increases the click-through rate You know what what you're going to get there Somebody would see the stars and maybe they don't want to go with a larger firm But they see somebody else that's a little smaller. They have they have five stars there Makes a huge huge difference in the number of clicks that you're going to get in these results So what can you do on your website for reviews? I like to see sites have a page on their domain dedicated to reviews your domain comm slash reviews And that can be a place for you show testimonials You can give links to places where people can review review you online places for people to see reviews And this way if somebody searches for your business name in the word reviews, you're probably going to show up on the front page of google There's a google places review plugin And it will highlight Your recent reviews. It's got some different options here. You can plug that onto the page or in the sidebar There's also this is my one local slide. So I black them out. That's a client of mine, but um There's a trip advisor widget that you can get code for just drop into your site Same thing with the help So these are great ways to highlight reviews on your site All right, next up is links And this is just people linking from their domain to your domain We could talk all day long about link building and How you approach it and we could do We could do the entire word camp on that with different speakers because there's many different approaches But I just want to give you some ideas about building links locally some things that may help you out for local businesses Do you offer discounts? Do you offer senior discounts veteran discount student discounts? There are sites that will list these for you. You just submit it and tell them you offer these discounts If you offer a discount for college students Then I would let your local colleges and universities know about that They may have a page on their website where they list businesses that do this And then you've got a dot edu link and any of you who know anything about seo You probably know that dot edu links and dot gov links are some of the most valuable ones you can get Alumni associations will often let you link to your business sometimes these are dot edu links Meetup groups. I don't know of a another city the size of ashville in the country that has more Meetup groups than we do there are meetup groups for anything and everything And if you're not involved in the word press meetup group, please start coming to that We meet on the third Wednesday of each month Currently at mojo co-working So why do I have meetup groups here? meetup groups Will allow you many will allow you to sponsor them the sponsorships can be cheap They can be like 10 bucks a month or something like that. So If there's a meetup group related to your type of business That doesn't have a sponsor consider sponsoring a meetup group meetup.com Has a high domain authority And getting a link from meetup.com is going to be really good for you, especially if it's related to you so If you are a yoga studio, then You know, I guarantee you there are many yoga meetup groups in ashville and somebody out there doesn't have a sponsor So figure out a way, you know approach them about sponsoring them and then get a link You'll get a link from meetup.com back to your site So there you have something from high domain authority It's very relevant to your type of business and it is also relevant to ashville Partners and suppliers. This is another good place to get a link and a lot of times this will be Very closely associated with your business This is especially good for people who have b2b partners or b2b suppliers business to business because They often have a really hard time getting testimonials and reviews So if you have somebody like this a supplier, you might just Research find out who their director of marketing is write up a one or two sentence testimonial You know put your name there a link to your domain and send it to them They may very well put it on their website And then you may have a link coming in from something very relevant to your industry And maybe something that's got high domain authority in itself Nonprofits do you support nonprofits charities fundraisers a lot of these will link to you So the next time a nonprofit asks you to Support them you might want to ask them if they link back to the businesses that support them Um, I came across one story recently on some um, seo blog about a Chiropractor a kind of a sports chiropractor and he supports Every running event in his town everyone you know marathons half marathons five ks ten ks Um, and he ranks very well because of that. He's got all these very relevant links coming back to him Chamber of commerce and better business bureau these can be valuable links They're a little tricky for a couple of reasons one they can run you several hundred dollars And there may be other reasons to do these in addition to just getting a link from them But if you're going to do this for the link, I'd be careful What you want to do is you want to go to those sites go to their website And see if you can drill down through links and get to business listings. So look For healthcare dentists Something like that. See if you can see the listing of dentists with links to their sites If you can that's great. That means google can crawl those links and discover all those links too If you if the only way to reach those things is to plug the category into a search box Google's not going to do that That means google's not going to be able to see those links and it is not worth the 300 like I say There may be other reasons to do it, but um, if you're doing it for the link keep that in mind Outreach It's great to have relationships with local newspaper people bloggers folks like that If you have something newsworthy reach out to them send it out to them Those are great links local links are great to have On your website, what can you do for links? Great content. It's the best way to get links produce really great content Share your knowledge Every business person whatever field you are in you know the little tips and tricks for your field You know the things that you know Most people don't so these are great things to be sharing with your audience It's also great to have a blog and i'm going to talk about that a little more in the next section here Because the next section is what you can do On site on your own website apart from these other things when we've talked about how these other things tie into your website So in addition to all the other things you do for seo Focusing on keywords content, etc There are other things you can do again city state business name and main service in your title tag Have the name address phone number in text and have it on every page So the footer is a great place to do this or the sidebar someplace like that. It doesn't have to be prominent You do want to have your phone number? Uh contact form something like that prominent So uh just for conversion purposes people being able to reach you But for the search engines to be able to crawl it you want to have this on every page And it's fine to put it in the footer Have a single domain. I see a lot of businesses too many businesses that have A domain for this part of their business a domain for that part of their business They've got a separate blog spot blog. They started years ago You want to have all links anybody linking to you pointing to one domain? To build that domain authority for you You're just you're diluting your google juice otherwise. That's a that's a technical term All right prominent contact information. It's great to see that phone number high up there on the in the header Clickable phone number if somebody's looking at your site on mobile you want to be sure they can click that phone number Have the hours of operation on your site google likes to see that Useful information FAQs, you know the questions you get over and over and over again if people are asking you those things They are looking for them online as well. So it's great to have a good FAQ section You also need to have a location page unless you're a home-based business You want to have an embedded google map and you can just go to google maps and search for your business name Um and hit the menu button and then there's like a place where you can grab the embed code And you just drop that onto your site. Yes Um That's a good question I think I'd probably prefer to see Separate pages for those things, but I don't know if there's really a That's just my gut reaction. I don't know if there's a valid You know reason for that. I don't know of any empirical evidence. I can point you to on that one Um But location pages are important one reason I say that is because there's a lot of other information to put there And before I leave the google map and talk about the other things There are two ways to grab a google map for your site You can go to google maps and you can search for your address And embed that map or you can search for your business name and embed that map You want to do the ladder you want to search for your business name not the address It's just another way to tie Your business to a certain location in google's eyes It will absolutely I think it's fine on a location page. It's something I expect to see on location pages and yeah Yeah, right Include directions To your business maybe from different located different areas of town And text about location and directions are a great way to do this any text you can include about your location Is very helpful just kind of working in some local keywords helps and google after the pigeon update last summer They're really focusing on hyper local So you may be more likely to rank for a certain part of town Than all across town if you search now for restaurants on google A year ago a little over a year ago you would have seen maybe the top restaurants in town If you do it today, you'll probably see restaurants in your part of town So including text about your location is a great thing to do and it's good for direction. So you could say Take the Biltmore exit on i-40 Uh go south on Hendersonville road for a mile and a half if you reach the blue ridge parkway You've gone too far. Look at those location keywords. You've incorporated in that just by having text having directions there on your website It's a good thing to do mobile You need to have a mobile optimized website If you don't then you need to look into switching themes and Making sure you have something that's mobile responsive or mobile optimized in some way We are really in a mobile first environment now over 50 of all organic search now happens on these own phones So if you have not search for your business name your business category your keywords your competitors Own an iphone on an android phone and on an ipad Go do it. You might be really surprised at what you find Now when you do this on a phone You want to see this label here mobile friendly right after your url this won't show up if you do it on desktop Only if you do it on your phone That lets you know that google considers that you have a mobile friendly site They've got a mobile friendly testing tool that i linked to in the resource list But you definitely want to see this if you don't see this Then there's a good possibility that you're getting dinged in mobile search results You're not ranking as high in mobile as you do on desktop. It will not impact your desktop search results, but it will impact your mobile No discussion of sco and wordpress would be complete without talking about blogging Google likes deep sites with lots of content. They want to see things that are continually updated and a blog is a great way to do that If you Do a new blog post a week every week of the year after a year You've got 52 new blog posts 52 new ways to show up in the google's index 52 new ways for people to find you on search It is a good thing to do blogging gives you user interaction signals from things like comments Google can see You know how many people are commenting they can see shares and things of that sort Anybody who's been blogging for any length of time is going to track some external links I mean unless you've just got a spammy blog out there if you're writing good content You're going to see Links coming back to you and I can't really explain, you know how that happens, but I don't think I've ever seen A good blog where people are doing a good job with it and they've got a few dozen posts up without somebody linking to it This gives you a way to latch on to stories in the news. There may be things related to your industry That you can talk about Jane there there's like a canine virus going around now or something so canine flu So yeah, there's a great thing to be be writing about it just gives you a way to tag on to these things and discuss them and Let your clientele let your audience know about them or give your unique perspective on them And a lot of times business people know they need to be active on social media But they don't quite know what to post to social media. So this is another thing you can do Here is my blog post on canine flu So those are the five components of um Local SEO your google business page citations links reviews Additional things you can do on your own website This is where you can find me my twitter feed. I tend to I don't post a lot just a few times a week, but I tend to kind of curate seo and local seo news and it's a way for me to keep my clients updated on changes Things that happen in local seo where they're just things they need to be aware of There's the resource list And there's my reminder to put some business cards out here Do y'all have any questions? Yes Very very well. It does very well There is a being places where you can it's kind of like google business pages So you can put your business there yahoo seems to be kind of abdicating on local search and they're they're getting out of it or just Serving yelp results and things like that these days But all these things will you know, they should help you in ranking across all these search engines locally other questions Stunned silence. I don't know if that's good or bad. Yes Right Yeah You can so there's two different google business pages Right. Yeah Um, you can it's it's tricky And it doesn't always work. Sometimes it's a royal pain to do it. I mean, I've been in touch with google support Many many times about these things and sometimes it takes like a half dozen calls or something But you can contact google local support about there's actually you can actually reach and talk to somebody at google Sometimes it's not a native american speaker, but um, you can contact them There's a few log into the google my business dashboard There's a place there where it says contact us and you can just kind of go through that There are certain hours that they're available, but Probably the best thing to do is talk to them Yeah Yes Yes Yes Yes, well, it can be you know If you have a home-based business and you maintain an office there And you say people can come to visit you between nine to five you can include that Yeah As long as you have some kind of physical office That's accessible to people coming to you during specific business hours. You can say you're a storefront Okay, sure Other questions Yes Google can generally figure those things out. I do see plenty of examples where they show multiple businesses at a single address It's better to have a sweet number if you can but I see plenty of examples where they get it right and they figure it out You might just search for your business and the other people in the building and just see what's happening there Anything else? Yes Right. Mm-hmm. Yeah City landing pages are really difficult. It's really difficult to rank for You know rock masonry raleigh if you're based in ashful So here's what I'd suggest pick Your best opportunity that may be the one that you feel is the larger market or the one that you feel is easiest to rank for and start working on a location page for that so You know whatever slash raleigh on your website and then You want to make it unique You want to make it helpful you could show examples of projects you've done youtube videos of projects you've done In raleigh, but it needs to be needs to be unique. It needs to give people value You could offer a discount or some kind of special offer for people in raleigh and then share that on social media Um, but those landing pages need to be detailed. They need to be unique. They can be here's our favorite Lunch places when we're in raleigh, you know, it can be it can be anything like that our favorite parks It could be here's a certain kind of stone that we like to work with in raleigh because it's easier to find there We can't get this in the mountains Work on that Make it unique just keep plugging away at that page doing whatever you have to do until you can get it to rank Once you can get it to rank then you can rinse and repeat with other cities But again, you can't just swap out Raleigh for charlotte and expect it to rank those pages have to be unique. They have to be helpful to the local audience Yes Yeah, and don't make a don't make up a don't make up a raleigh address and have a google business page for it You don't want to do that. Yes You could you could do that Yeah, I probably use tags for that, but yes. Yeah, you can certainly do that And have examples of each project and then you could link to those from that one location page. Yeah, that's a great thing I do I mean a land of metro One at a time Do a really thorough job on it and you know once you get that one right ranking and you kind of hit on the formula Then you can go back and do some others But you know pick the best target market for you Like I say it may be it may be a smaller city that you think's easier to rank for you You may want to tackle the biggest one, you know, if you're really optimistic about it and aggressive, but Yeah, no, don't do that Absolutely, don't do that. Yeah, and don't do that on your google business page in your description Uh, just say serving the greater atlanta atlanta metropolitan area More questions Anybody, okay, uh, are we close to the lunch time? Okay, so, um What time is it now I can't quite see that Okay, so lunch is at 12 15 You want to be sure you have your badge and show it to them as you go in that's all you need to do There are a lot of different stations around there so you can go to any of them. They have like a hot bar. They have a Salad bar, etc I will be in the happiness bar right out here immediately after lunch So if y'all have some other questions you want to address or if you want to help with a specific issue I'd be glad to try to help and take a look at those Thank you