 21 Savage says most artists don't care about the business and he actually explains very clearly why this might be true. Yeah. Try to learn the business. Yeah. Because a lot of niggas just rap, they don't even care about the business. They just want the money. Yeah. They don't even care like, it's artists right now that's rapping right now, right? I could go give goddamn 300 grand to an hour on them for the rest of their life and they wouldn't even give a fuck because they want these 300 grand. Yeah. They've been so wild because he says it so surely. I'll own them for the rest of their life and they won't even care because they just want the money. If you bargain shop a little bit, if I could get a percenting file, we'd be honest, you know what I'm saying? But you know, it's not the end of the day. Bargain shopping artists, going to the artist supermarket, was that just a street in the hood or something? Yeah, exactly. Walk down your local open mic, walk down your local, you know, Moreland L, you know what I'm saying? You'll find one. Look. The wild part about this, though, is in all seriousness, I do know some people like that. Yeah. And you gotta think about it. So I know that's frustrating to hear for many of y'all out there who call y'all sales artists, artists, you know what I'm saying? And really want to build a career. But there's a lot of people who are just thinking, I'm finessing him. He just gave me 300 grand to sign me as an artist. Cool. Whatever. I'm finessing him. I do whatever they say, because I'm not thinking long term. I don't even know if I can blow up. All I'm trying to do is come up on some cash and if this works out, cool, whatever. But I just, I know that I got this money. That's how a lot of people are, I don't even want to say getting finessed. It's just the reality of the state of their mind at the time they get signed. Yeah, man. It's like the last video we talked about where, especially in rap, man, so many of the artists are young. That's why I said 75K, bro. I mean, 19-year-olds don't touch 75K, you know what I'm saying? It's not a crazy amount of money, but at 19, you would give me 75K at 19. I always thought I was rich, you know what I'm saying? So it's a result of circumstances. And just know what I know about a lot of music artists, right? The race kind of looks like this, right? Like they're outrunning their problems and their issues, which are usually monetarily based. And like you stand slightly ahead long enough to the point that you pop off and then you can retroactively go back and fix your life, you know what I'm saying? So a lot of times you can be looking at the money like that, like, oh, but it's 300K. Yeah, maybe I do feel like I'm worth a million, but I got 80K in school on that. I got 15K and some credit cards on random. My girlfriend, I got a baby, you know what I'm saying? It'd be like a lot of real life shit happening, you know? So I was like, I made a joke earlier, but I do get it. You know what I'm saying? I understand the sentiment of the artist that falls for it, you know what I'm saying? That's why I say all situations are created equal to because you don't know what somebody's life is, right? Because this money might have got me off my block and if I was still on my block for the next week, I might not even be here no more. Right? So that's a different scenario. So I don't blanket statement. The blanket statement is like what could be considered good business on paper. The reality statement is you having to measure up and judge your life way to cost. Dominic Fike, for example, he didn't have like a hood get off the street situation where he had was a situation where his mom was supposed to go to jail or something like that. So I think he got his deal and then like helping his mom was like part of the lawyer fees. I can't remember everything about it, but I think it's a situation. You signed me. You did sign me to a million dollar plus deal, by the way. One, I have money to help this situation. But two, now I have these connections that can kind of help navigate the situation too. Remember if his mom went to jail or whatever that whole thing was, but it was a more, you know, it's a more complex situation than, hey, here are the splits. You know what I'm saying? To the record. And this is what I'm going to make for my career. Let me resolve this for now and then see how things go going forward. Let's see how 21 Savage ended this though. You know, he always slides a little game in there. I did a publishing deal a couple of years ago that was trying to give me millions. I don't want no money. I get 95%, you know what I'm saying? You got to want to know that type of shit though. Like, can't make me think like that. If I hear money and get happy, I'm going to jump at that. And at the end of the day, his job is to advise me. It ain't to make the decision for me. This is it right here, bro. He preaching. To make the decision for me. That's really... His job is to advise me. It's not to make the decisions for me. This is why 21 Savage is where he is. Like he just everything he thinks is so just like just clear coherent based in reality because he comes from an environment that he had to have reality or else his decisions will be being misjudged. See some people, they have the luxury of just living off of the perception of how things are working online or how they see things and really believe in that. That is true. But when you're actually moving in real life, you don't have that luxury to believe that it's true. That's why I say to artists all the time, you have the luxury of all of these tricks and believing things that the music industry says could be true until you become an actual artist who's pursuing it as a career. You can believe the fan way of seeing things that they sell you. The fans can deal with that, right? Because they don't have any consequences. But an artist who says, this is my career, now you got to get rid of those roles to tint glasses, right? So him, 21 was just like because of what I've been through, I've seen it a certain way. I've kind of been trained for this. So I'm cool with not taking any money. Some people want the money and then they still want to try to get a 95-5 or some kind of amazing deals. Like, nah, bro, you can't have both. Yeah, you can't have both. All right. So he's cool with taking betting on himself. 95-5 is a great split. Come on. I didn't even do that. He did it. And he's been doing that type of stuff for a while. This isn't the only time that he's not taking something up front or like held out for better record deals. Like this is kind of the story of his career at this point. Right? So the thing is, who are you? How do you see yourself? Do you trust yourself? And can you assess what's making you tick? Because what he just said, if a person jumps when they hear money, you can't change that. Like, that's who that person is until they come up out of that. But he's like, my manager, that's who he was pointing at, if y'all don't know. He's like, he can't make me not that person. Because at the end of the day, if I'm like, I'm taking this deal, I could be like, oh, Jacory is my manager. I'm like, ah, yeah, all that advice. Either I'm going to take this deal anyway, and we in this situation. Or I'm a fire, Jacory, and then take this deal anyway. That's what artists are doing. And then y'all wonder sometimes why these managers are kind of like tugging their tail and kind of just rolling with the punches and everything. But, but yeah, like, so if you're the type of person who just hears that, you know, you get an offer, you know, here a little cash. And that's the only thing you're thinking about. It's going to be hard to, you know, dug it out to get a better situation. Yeah, I mean, I take it a step further, man. Like I think it's known how to accurately assess value. Because like you said, like he's done these types of deals before. So confidence boost built up, right? Like I've taken these risks and it's worked out for me. But then, you know, how many artists even know that you could finesse a public situation like that, right? That's a testament to the education side of it. And like I always think about, I don't know if you remember, man, there was like this one guy that tried to be a client like three years ago. And I think we called him like 20K for a campaign. And he was ready to give up like 100% ownership. All right, now where you going? And I remember like being in the closet. Damn, bro, you would give up 100% ownership for $20,000, but you got to educate yourself. Because if I was, we were shitty people, bro. We've been all the way done. You know what I'm saying? But you know, we're not. So we didn't do it. And he actually had some solid music and already had a fan base, by the way. Yep, yep. And he offering us everything. He offering us the whole damn farm. 20K for 20K. To say 20K on the marketing campaign. And it's crazy because it's like either, either you at a low point right now, either you don't really think this shit gonna go. So which means you thank you for nesting us out of 20K. Exactly. The artist taking 300K. Yeah. You finesse. I finesse you. Yeah, bro. So it's like, I look at it. I don't know. Because that shit taught me so much that year, but that was an eye-opening moment. I don't know if it changed your life the way it changed mine, but that shit was an eye-opening. But it's just like, I always look at it like that, man. A lot of artists don't know how to properly assess value because they don't learn the business one-on-one side of music. You know what I'm saying? So like you, unfortunately, we see a lot of artists who pop and skip all these steps. And then by the time they get to the point to where it matters, it's too late. They took the 300K. They're on the 21 savage records of life. You know what I'm saying? Like it is what it is. So you know what's crazy? What? If we got shit popping like we do and things became really successful, we would have had a good amount of money up off that. A very good amount of money. But the artist then did one of those artist campaigns and being like, oh man, they finessed me. They took all my stuff and look at these guys who have all this money. It's like, wait, hold up. Before this, we didn't even have all that much money. We only got it from this situation. So we weren't like some rich guys praying on you because that 20K would have made a big difference for us at that time, especially. I would have leaked the Zoom call if it got like that. We record every Zoom call, every meeting that should have been on this channel the 30 minutes after that statement went up. He would have got the, we would have been replanned. Are you sure about this? Are you sure about this? Nah, bro, I can't do that to you. Nah, man. But it was like, bro, this is exactly how I feel too because people will do this. I don't know if you know the Scotty Pippman situation. You know the situation? It's like a recent situation? Nah, it's throwback. Oh, God, God. He's wild and on Jordan as a long list of gripes he has with Jordan. But people watch this movie The Last Dance that played during, you know, 2020. Yeah. That time, we know what was going on that time. So people, I'll tell you the situation. Just ask me how you tell me how you feel about it. You know what I mean? I'll just explain it to you. All right. So Scotty Pippman signs a deal. I can't remember the exact number, but it wasn't the greatest deal. He signed a deal and he was locked into that deal. Let's just say from 1990 to 1998, right? This is the general. Y'all who want to correct what specific numbers, please do. But let's just say 1990, I'm a sign of deal and I'm in this deal to 1998 and it's a $10 million deal. All of a sudden, during my deal, the NBA market grows massively. And then all of a sudden everybody else, who's not even as good as I am, are getting paid more, but I'm locked into my deal because they made the deal post market share growth. I made it pre, right? I got this guy on my team by the name of Michael Jordan. Best player in the world. Some say all time, but definitely at that time, best in the world, right? He doesn't negotiate or use much of his power to help me out of my deal. For that alone, do you think Michael Jordan should have did that? Yes. At least shot a shot. All right. Now here's the rest of the context. Michael Jordan, best player in the world, was getting paid like, I don't know, $2, $3 million a year, something like that. While other players were getting paid way more than him and he's the best, right? And he just thugged his deal out. He thugged his deal out. And then he got paid like stupid money on the last like couple of years with the Bulls because it was kind of like a thank you. And it's like, yeah, we've been finessing you all the time. Well, not even finessing you. You just been locked into this deal, right? Yeah. Right? So he thugged his deal out. Scotty's doing shit like not showing up for the games sitting out like, you know, that whole thing. Now, knowing that Jordan thugged his shit out. How do you feel about Jordan not stepping in then? I feel like he could do that because he was Jordan. But Scotty was still Scotty? He wasn't Jordan. He wasn't Jordan. But again, he thugged it. No, but like money's not guaranteed. You're a basketball player. You can get hurt. He did have deals and stuff. Yeah. You know, the endorsement deals, but still your value is your value. Like you want your value for your work. Like where in life do we really like be like, oh, I'm getting money over here. So I don't mind you screwing me over. We don't do that. Nobody does that. Yeah. I feel like it speaks more to Jordan's, I guess like respect for business. All right. Right? And your word and the things you commit to. Exactly. Right? So it's like, Scotty, play your commitment out. Yeah. So you, you're a little less hard on Jordan knowing that additional information. Yeah. Here's the end of it. There's more weight. There is more. So it's crazy because Jordan couldn't outplay the market because Jordan was the reason to do it. That's how you kind of screw. Right? You're the reason she got bigger. So you just going to have to kind of get. And it's like, do I play worse and give them a reason? No. Exactly. Jordan is a different predicament. But here's what, and there was some deals that got made. But Scotty, when he signs his deal, you know what the owner told him? The guy on the other side of the table who owns the team told him when he signed his deal. Did I hear you done? No. Broke to? He said, I wouldn't do this if I was you. But your new deal? He said about the new deal. No, the bad Scotty deal. Okay. Okay. That he was in that Jordan didn't help him out of. Yeah. Okay. He said, I would not do this if I was you. Yeah. He also said, I don't renegotiate contracts. I don't. I wouldn't do this if I was you. If the man on the other side of the table say, bro, I wouldn't do this if I was you. The nigga that get all the business reports, they get all the financial analytics from the top of the food chain. The niggas in all the meetings, talking to all the people that you don't care to meet because you a superstar. Yeah, you're right. I'm taking his word for it. What do you mean? What do you know that I don't know? That's what I'm saying. Like, you know, somebody might like do some verbal, some gymnastics where they're like, oh, well, maybe he's trying to trick me about it. It's not. He's like, I don't do this. And I don't renegotiate. That's that second part. Like, I don't even finesse me because I'm not going to negotiate. That means I'm getting a better half of this. Now, Scotty had some issues like he had a really big family, some sick. I think his father was sick and things like that. He was just trying to lock in for the long term, be conservative. Cool. We can be, you know, we can validate why you made that decision. However, that don't mean on the other side, when I said, I wouldn't do this if I was you or on Jordan's standpoint, dug in out his contract knowing that Scotty was told that he wasn't going to do it. And Scotty only probably had like a year or something to play out, play out of that contract or something. Point is, this is what happens when people sign deals like what 21 Savage said. It's so easy to sign. All right. And then or when we, if we took that deal that that artist offered up to us and who had some a lot of success already, just didn't know how to tie it together the way we did. It's the same type of thing that people would have turned around and done on us. Yeah. I feel like the moral is, you know, sometimes that same hunger that push you to do some great shit, put you in a great detriment at times as well. Push up. So that's it with this video. I'd love to know what y'all think about this clip. This is No Levels Necessary. I'm Brandon Shion. I'm Cory and we out. Peace.