 2021, everyone is excited to flip the chapter and put 2020 behind us. And that's the reason why we're shooting this video for you is how you can prepare to build a new restaurant experience for your customer in 2021. Hello, my name is Wilson, and I'm your friend in helping you build a profitable restaurant. Just want to give a major, major shout out to these two individual for their love, support. And as I was always saying, that's the kind of community I want to be able to nurture a supportive community that supports each other. So if you guys have any comments, questions, whatsoever, leave it in the comment section below. Now, without further ado, let's dive right in. Now, to give you a little bit more context before we dive right in, we're going to introduce a concept called the QR codes. What are QR codes? QR code stands for Quick Response Code. And this is a really popular technology nowadays because what it is is simply a barcode, a two-dimensional barcode. Sometimes you see it on phones, other times you see it on leaflets, and other times it's on the table. It's a really common thing now. And what it does is when you have your phone and you take your phone and you scan this QR code, automatically, it directs you to either a website, a discount code, a video. Doesn't matter what it is. It directs you specifically to wherever you want your customers to go to. So now that's out of the way. Let's begin on how you can craft a new experience for your customers in 2021. The first way to minimize contact for 2021 is curbside pickup. Now, I'm not talking about you ordering online through your phone or like laptop or whatsoever. I'm talking about utilizing QR codes. So then that way you can actually get people to look at your menu when they are at your location. How does that work, Wilson? Well, what you can do is, for example, like this restaurant, what they did was they printed out a huge QR code and a banner so then that way they can actually put it up on their restaurant. So when people are driving by, when they're in the parking lot, all they have to do is pick up their phone and they can scan that QR code and the menu automatically pops up on their phone. And then from there onwards, people can order, choose what they want, after the order is there. 10 minutes later, the food comes out. That is a curbside pickup experience that you wanna be able to offer your customers. Another variation of this is if you have a storefront and there's gonna be walk-by traffic, but you don't wanna show them the menu, you don't want them to touch your menu, then you can offer a QR code that you put on your window. So what's gonna happen is people can actually take their phones out and scan the QR codes through the window and automatically they get the most updated menu. Once again, they can order from there and all you have to do is to get your staff to prepare the meals and deliver it outside to your customers. Utilizing QR codes is huge when it comes to curbside pickup and the reason is it limits the contact and it limits the spread of the disease. Now if you think that this is only for the young guns, then think again guys, according to Beacon Stack, they were sharing with us that more than 52% guys, 52% of restaurants across the whole United States have already started utilizing QR codes and what does that mean? That means that this percentage will only increase, more and more people would be adapting to it. So if you're not already using QR codes for your menu, for your curbside pickup, then you have to jump on board. And on that note, Beacon Stack is a proud sponsor of this video, so if you're needing some type of QR codes to generate QR codes that are secured, that are easy to use and that is powerful, then definitely check out Beacon Stack for their restaurant QR code system right here. The second way that you should craft out the whole customer experience for your customers in 2021 is contactless payment. How does that work? Well, a lot of times when you are servicing people that are coming to your restaurant, you need to bring them to bill and that itself is another touch point, another area where disease can be transmitted, which is a reason why when your bill is ready, then you can actually just send them a code and all they have to do is scan the QR code and automatically they can go and pay for their bill. Now, why is this such an important thing? It is because in 2021, everyone's mindset is about hygiene, it's about whether going out and dining out is being safe or not. Whether there is a vaccine or not, it doesn't really matter at this point. It's all about the perception, which is the reason why the more that you can handle and the more that you can provide for giving a piece of mind, the better the experience for your customers, the more they feel safe and the more they'll come in and dine at your restaurant. So providing a way for your customers to pay through QR codes is also another way for you to actually add that perception for your restaurant. Next up is contact tracing. Guys, I know a lot of establishment right now, they have to adhere to a lot of different rules given by the government and contact tracing is one of the big ones. Now, what does that mean for some of you who are not there yet? That means that for every customers that come into your establishment, you need them to take up their pen, write down their name, write down their phone number, the party and the date that they arrived and the time because it allows the government authorities to actually contact trace and to contact the people who may be affected. So why do you wanna utilize QR codes for this specific purpose? It is because when people come into your restaurant, all you have to do is to offer them a QR code for contact tracing, telling them to scan the code, put in your name, put in your number and automatically everything gets stored onto the cloud. So then that way when you need to share this information with the government authorities, with the city authorities, then you can easily do so. On the same note, all the data is already compiled for you on Excel or any platform that you choose and what does that mean? That means you can get to see some of your customer data. You get to be able to log your customer data. You get to see how often they come back in. You get to see how much they're spending. You get to see how many people they're coming in with. Then you can actually do a lot more marketing strategies and tactics to get them to come back again and again. Next step is the virtual hygienic tours. What does that mean Wilson? Yes, it's very innovative because right now everyone is telling the world how clean they are, how much they follow the city protocols and how they are having these practices to make it safe so to attract people to come in. And all these are just saying customers need to see it. They need to be able to do their diggings themselves which is the reason why I highly recommend for you to do a hygienic virtual tour. What is it? Hygienic virtual tours are basically you just taking your phone and camera, whatever the case may be and actually recording the process of how you take it to the next level. How you ensure it's safe for people to come in. How you ensure that the food is prepared in a proper manner so then that way there's no cross-contamination. How your staff handles to go orders and ordering takeout. After you record all these type of content to give a boost of confidence for your customers, all you have to do is upload on YouTube, put the link on the QR code and once again when people come in you can share with them this QR code. You can leave the QR code on the table where your customers are dining. Ask them hey and what if you want to know about our top notch hygienic practices then this is what it is. Check it out. And all you have to do is the customers take out your phone, scan the QR code and automatically they get to see behind the scenes. They get to see how you do your offerings, how you do your takeouts, how you prepare your meal to ensure that level of hygiene. And that itself is everything because in today's age what matters? Perception matters. Now you might be thinking, how about for the people that are at home? How about for the people that haven't made the decision to dine in at your place? Well that's a very good question because you can actually put that QR code on your website, you can put it on your social media, you can put it right outside your window and actually communicate that to your customers. Why once again, why do you want to communicate that to your customers? It is because you want to show them that you take your practice and your hygiene to the next level. So in that way that gives them the confidence to come in and dine at your restaurant. Next up is gathering reviews. Gathering reviews are never going to go out of date, especially in today's world and moving into 2021. It's even more important because everyone decides on where to eat through reviews. Everyone relies on y'all on Google reviews and most importantly on their friends and family. So which is the reason why you need to make sure that you have a proper system of getting reviews. Now how do you do that? Just to share another stat with you. A half star rating increase in your profile accounts to more than 30% of reservation orders. That means you're going to have hundreds if not thousands of orders every single week, additionally to you if only you have a half star uplift. And that's the reason why we're spending a little bit of time to talk about this. How do you get more reviews? A really great way of getting more reviews utilizing QR codes would be to have a QR code that is on a tent card. So when people are actually dining in, what they have to do is just, hey, you know what, take out their phones once again, super simple, frictionless. All you have to do is take out the phone, scan the tent card and automatically it brings them to the review page. And for them, all they have to do is just type in their honest review. That's the reason why having QR codes is super, super important because when you take out the friction, when you take out the step of having your customers, having to type into the review sites, having to go through all the hoops, then automatically you're going to get more reviews for your restaurant. Aside from leaving it on the tent card, you can also leave it on the outside when people are checking out, so on and so forth. And this is something that I've always mentioned is to have your brand story, communicate what you're all about with your customers. Now, how do you do that with a QR code? You can actually record different videos or you can actually have right different articles and share it with your customers to tell your brand story, to tell them what you value, to tell them examples of how you embrace these values. So all you have to do is attach these links, attach these assets into QR codes and possibly send them through as a takeout card or have it as a promotional item on a flyer that you put in there to go bags. So once again, it makes it super simple for your customers to take out their phone, scan the QR code and automatically, they get to see your story, they get to be involved in your journey and they get to understand what you're all about. And once again, when you do that, that increases your brand loyalty and allows you to have more loyal customers. So there you go. All in all, to create the perfect experience, the perfect dining experience for your customers in 2021, it is all about hygiene. It is all about the perception that you bring and communicate to your customers. How do you do that? The best way is through QR codes. And that's the reason why I was super excited when Beacon Stack extended their offer to extend 30-day free trial for you to use their service to create a very powerful QR code. One that is secured, one that doesn't allow other people to hack into your systems, to your back end and do really nasty things. Definitely check out Beacon Stack out in the link below. You're gonna get 30-day free trial and I personally vouch for them because they are that special. Once again, thank you so much for watching this video. I really hope you enjoyed this video. If you guys want more tips, tricks and hacks in building a successful restaurant, make sure you guys subscribe along the journey, smash the like button. Otherwise, I will see you in the next video.