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The Marketecture of Community: Brad Wheeler at TEDxBloomington

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Uploaded on May 4, 2013

Brad Wheeler saw many universities reinventing the wheel when it came to big ERP software systems and wondered if a community of universities could collaborate to solve common problems. In his talk at TEDxBloomington, Wheeler explores the challenges of
constructing a marketplace of ideas and community-owned digital goods, drawing from his research with James Hilton, and the research of joint 2009 Economics Nobel Prize winners Oliver Williamson and Elinor Ostrom. Wheeler, Indiana University's vice president for information technology and CIO, leads university-wide IT services for IU's eight campuses. He has co-founded and led remarkable software and service collaborations such as the Sakai Project, Kuali, and the HathiTrust. Most recently, he developed IU's eTexts Initiative and implemented a cutting edge delivery model to tackle the high costs of textbooks for students. A member of various boards and organizations, Dr. Wheeler focuses on leadership and meaningful collaboration in higher education. He is also a professor of information systems in IU's Kelley School of Business, and has taught executive programs for corporate and MBA audiences on six continents.

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)

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