 The state of artists, the independent artists in particular, and their approach towards business. Do you think it's getting better or worse? And how do you think they can improve in how they think about business as opposed to let's just say things that are actually more superficial when there's all these opportunities that are economically sound, which at the end of the day, of course, just works out a lot better? I think it's a better time for the independent artist, honestly, than it has been before. And specifically from a branding perspective or from a business perspective, you're able to leverage the tools that are out there, leverage resources and not only try to put your content on a SoundCloud or put your content on a distributor, you're able to get your name out there and you're able to find the right types of organizations that can help elevate your voice. I recently had Steve Stout on my podcast and he, of course, has put a lot of his current focus on this with United Masters and I think generally his perspective is that he feels like he's literally giving these artists opportunities that they wouldn't otherwise get. I've talked to a few of the other leads from other distributors and I think they feel similarly and I think it adds to a number of things, right? Because if you are an artist, you're looking at the way you're building your following, whether that is the people that are following you on a social media platform, if you're collecting email addresses from a website, if you're collecting phone numbers, I know that's something that you've done videos on as well. The more that you have this and the more you have access to these things, you're the one that can build up your leverage and when you want to be able to partner as an independent artist, you already have the tools to be able to either try to get the type of licensing or distribution that you would want instead of just giving everything away and that part of it is interesting. With that said, I do still think that there are some limitations that a independent artist can have relative to your top artists that are at Republic Records, right? Your breaks or your weekends and so on. I think that it would be great for us to be able to get to a point where I think that they can truly be on the same level. I think that Chance the Rapper has been the strongest example of this that we've seen at least in the past 10 years through this internet wave. But I think there's still a lot that we need to see develop there because I think that it was definitely a little bit disappointing that Chance's sophomore album, I mean from a quality perspective, I don't think it was quite what his earlier work was, but that it couldn't reach the sales numbers that he wanted to. And I think some of that does speak to just how much things are still controlled by those big groups. I think one of the things I was floating around a few weeks ago was after the Coachella announcement was made, there was a follow up graphic of the Coachella artist, but instead of the artist names, it had the agencies that represent those artists. It was all the big agencies. And although that's just one instance, it just goes to show even if you are this rising independent artist that has control of your domain, if you want to get into these biggest, biggest rooms where they are the gatekeepers, the majors still have that ownership and that may change over time, but we're just not there yet to that top level. I don't know, man. I feel like just due to human nature, I feel like there will always be gatekeepers in certain areas, right? It might change. It might become a new, a different type of gatekeeper. It'll be a different DNA of person that's in charge, but something will develop over time, right? There's always establishment and then anti-establishment until anti-establishment becomes established anti-establishment. Right, right, right. Yeah, because I think the one thing I think about are two examples. I know that Drake will be up for a new deal very soon. And I do not see Drake going the independent route. I think Drake will continue on this. I think he will leverage and use all his power to get the type of deal that no one else could get, but I don't think he's going to go the independent route. And it makes me think back, last summer, Troy Carter was on a panel and they were talking about Taylor Swift and her whole thing with Scooter Braun and getting her masters back. And he was just like, hey, when Taylor Swift had the option, she went to Republic. It's not like she is on Tunecore. And that is not meant to be a knock on Tunecore by any means. It's more so an acknowledgement of the biggest artists, even though they have the cloud to be able to do all the things that we know that an independent artist could do today are still choosing to go that route. Why do you think that is? I think that there are strong business opportunities that those big artists get from having their name everywhere and from the backing that those major labels can do for them at that level. And even if they have the strongest management team around them and all the people around them to do all this stuff, it still won't get to that level. And the benefit of them being at that level and all the opportunities that come aren't greater than the benefit that they would have had if they went independent and even though they had a higher ownership stake of their particular pie, the opportunity still wouldn't be as big. So I think that's one thing. And I think the second thing is ego too. I mean, these artists enjoy the fame and everything that comes with it. And honestly, not everyone wants to do the chance thing of like, OK, my album isn't selling the way I want to. Let me hit up the lift and see if I can get free copies of my album included with anyone that drives a ride under $10, which is what he did shortly after his album came out. The ego and all the things that a Taylor Swift or Drake would have to acknowledge to do that, they don't want to do that. Got you. Got you. I definitely could understand. I mean, when you're at a certain level of leverage, you can make like you can make it make sense, right? Right. I mean, this is an extreme example, but it made me think there was some video a couple of weeks ago with young jock driving Uber. And then people were trying to clown on them, but young jock was kind of being like, hey, no, you got to be able to mop the floors if you're going to be able to do this, right? And that is a statement that everyone agrees. But like when you actually see it in action, people are kind of like, oh, yeah, I'm not trying to do all that. Yeah, exactly. In practice, it's completely different. Well, it's that.